Pearl Research

Pearl Research focuses on the games and interactive entertainment market with a special focus on Asia Pacific region and emerging markets and sectors. We help companies size the games market, understand the market by providing deep marketplace analysis, provide competitive analysis, and assess any emerging opportunities.

Pearl Research's reports contain forecasts, an executive summary, deep marketplace analysis, company profiles, conclusions and strategic recommendations. A typical report includes but is not limited to these areas:

An executive summary highlighting major takeaways and key points

Socio-economic overview

Analysis macro-economic factors

Robust discussion of inhibitors and drivers to market growth

Forecasts

Deep sector analysis

Key metrics including size of market, number and growth in Internet users, broadband penetration, PC hardware penetration

Analysis of key market players and their strategies and core competencies

Conclusions

Our target users are:
1. Executive Management
2. Marketing
3. Product Managers
4. Strategic planning departments
5. Internal Market research departments
6. Business development
7. Analysts
8. Press
9. Other

Our Research methodology Pearl Research’s analysis is generated through in-country visits, in-depth interviews with industry executives, extensive online and offline data collection, and a vast knowledge base and cultural understanding of these markets.

Pearl Research’s research methods include:

In-country visits: Pearl Research conducts research in each of the Asia- Pacific countries, interviewing key stakeholders in addition to visiting locales such as retail outlets, Internet cafes and software pirate markets to get a pulse on the market.

Stakeholder interviews: Pearl Research interviews key industry executives to gather different perspectives on market trends, market sizes and future strategic developments. In countries without any official or reliable sell-through services, executive interviews are an important source to generate market size and projections. Pearl Research conducts several interviews in order to garner the most diverse viewpoints, reduce biases and to cross check information.

Robust forecasting model: Pearl Research's proprietary forecasting model takes into account critical market factors such as sales trends, pricing forecasts, macro-economic factors and relies on our extensive database of historical data. Our objective is to formulate robust and accurate forecasts, grounded in reality, that companies can rely on for strategic planning purposes.

Extensive data collection: To supplement primary data gathering, Pearl Research gathers information from various secondary sources including company annual reports, financial filings, governmental agencies, specialist trade press, trade organizations, white papers, online databases and from other relevant sources.

Scope of our services
1. Reports
2. Newsletters
3. Analyst time
4. Custom consulting
5. Conferences and business matchmaking