In 2012 we saw mobile network operator 2degrees growing on average at around one thousand customers a day since its launch. By late 2012 we are estimating that 2degrees has around 20% overall market share since its launch just over three years ago.
Since its launch in the previous duopoly-based mobile market, there have been a number of changes. Telecom closed down the CDMA network and launched an in-house MVNO – Skinny. Telecom is also trialling LTE services into early 2013. Vodafone has seen its market share lower and in late 2012 approval for the purchase the previous Australian owned TelstraClear and its MVNO customers, and assets.
The mobile market continues to hover around 120-125% penetration is continuing to grow as some operators provide add-on packs attracting increased usage at a lower cost. With spectrum auctions planned that will allow the adding of LTE networks, further regional deployment of 3G coverage under the RBI, we will see more consumers in coverage and the possibility of even more subscribers across the networks.
In this report we provide market analyses, operating, and revenue statistics and forecasts for the New Zealand mobile market with analysis, statistics in text, tabular and charts formats in an easy-to-read format.
Subscribers, market share, mobile voice, mobile data, SMS, NFC, smartphones, tablets, CDMA, WCDMA, HSPA, 4G, LTE.
Companies covered in this report:
2degrees, Skinny, Clear Mobitel, the MVNOs – TelstraClear, Black+White, CallPlus, Compass, Gemalto, Orcon as well as a brief overview of the major operators (Vodafone and Telecom New Zealand).