Switzerland's mobile market has undergone a number of changes in recent years, with the operator Salt (formerly Orange Switzerland) having been acquired by NJJ Capital in February 2015, and with Sunrise having been acquired by a private equity firm which completed an IPO in early 2015. In addition, the main cableco UPC Cablecom has entered the mobile market as an MVNO, thus being able to provide a quad-play bundle and so compete more effectively with Sunrise and Swisscom. Mobile penetration is on a par with the European average while mobile data use among consumers has increased rapidly in line with the expended reach of technologies including HSPA and LTE. Customer use of mobile data services is helping to offset declining ARPU and lower traffic in the SMS segment as consumers adopt a range of OTT messaging services. The regulator has encouraged operators to collaborate on a shared LTE network, so reducing investment costs, while all MNOs have launched commercial LTE services, and have extended LTE-A technologies to increase data throughput. By early 2015 Orange had upgraded much of its LTE infrastructure to LTE-A, offering data at up to 300Mb/s. In addition, spectrum assets held by licenses have been successfully refarmed following the 2012 auction, so consolidating holdings. A further refarming exercise affecting the 2100MHz band is due in 2016.
This report assesses Switzerland's mobile market, presenting an analysis on the regulatory environment and a profile of the main providers. It provides data on service offerings, developments in mobile TV and other new technologies, and provides ARPU and subscriber forecasts to 2017.
Orange Switzerland is rebranded as Salt; Swisscom trials three-band LTE-A offering data at up to 450Mb/s; MNOs join to develop NFC-based payment platform; multiple band spectrum auction raises CHF996 million; Swisscom launches M2M services; UPC Cablecom provides backhaul services for Orange's LTE network; report update includes regulator's 2014 market data; telcos' operating and financial data to Q4 2014; recent market developments.
Companies covered in this report include:
Swisscom Mobile, Salt (Orange Switzerland), Sunrise