2009 South Pacific Islands - Telecoms, Mobile and Broadband

Paul Budde Communication Pty Ltd
December 10, 2008
222 Pages - SKU: PBC2041841
Countries covered: Oceania

2009 South Pacific Islands - Telecoms, Mobile and Broadband

  enlarge

For those needing detailed overviews and statistics as well as objective analysis on all aspects of the South Pacific telecoms industry, this report provides essential reading and gives in-depth information on:

  • An overall market overview and statistics.
  • Mobile and broadband markets.
  • Key players in the market.
  • Telecommunications infrastructure.
  • Regulatory developments.
  • Fixed network voice and VoIP markets.
Researcher:- Phil Harpur

Current publication date:- December 2008 (12th Edition)

Next publication date:- December 2009



Additional Information

EXECUTIVE SUMMARY

Penetration rates of telecom services in the South Pacific Island region are still comparatively low, with large differences between urban and rural areas where coverage is usually poor. Access to basic telecom services remains relatively expensive. Less than half of all Pacific Islanders have a phone and generally there was only one supplier for any particular fixed, mobile or Internet service.

However, a lack of reliable fixed infrastructure combined with cheaper installation costs has enabled mobile services to begin to make significant inroads into the market, and Digicel Pacific is leading the market here, as it sets up networks across a number of islands. As well improving the penetration of telco services and lowering prices, more competition in the mobile market is in fact benefiting the entire economy, including the creation of more jobs. Mobile telephony is expected to continue outpace growth in fixed-line connections as the market moves into 2009.

The global financial crisis is likely to have only a moderate impact on the South Pacific islands, although it is difficult to make cross-regional generalisations due to the complexity of the region. Tourism is one sector which is likely to be hit the hardest across the region. The economies of islands such as Fiji and Vanuatu are very dependent on the tourist dollar, and there is no doubt that in a severe economic downturn, more overseas travellers will be re-considering non-essential overseas travel.

Broadband market
Several of the region’s nations are upgrading satellite links to outer islands, installing wireless broadband and upgrading fixed-line broadband capability and some are rolling out high-speed ADSL2+ broadband. WiFi services are now operating in a number of islands including Fiji, Cook Islands, Vanuatu, Papua New Guinea, Guam, Niue and Tonga.

Broadband availability by access type - 2008
Country Fixed-line ADSL WiFi Fixed wireless Satellite

  • Cook Islands X X
  • Fiji X X X
  • French Polynesia X X
  • Guam X X
  • New Caledonia X
  • Niue X X
  • Papua New Guinea X X X
  • Tonga X X
  • Vanuatu X X (Source: BuddeComm based on industry data)

Deregulation is opening up local markets
Despite local resistance, a move to deregulate the telco sectors of a number of islands, is paving the way for more competition and lower prices. The Fijian telco sector has been finally deregulated, after a lengthy process involving much resistance from the incumbent and many legal court battles. Such resistance is understandable, with uncertainty and fear arising as to how a foreign competitor could impact the local economy. However, as we are seeing, new competition is not having an adversely negative impact on the incumbent; rather it is in fact making the incumbent sharper and more in tune with market demands. As well as improving the penetration of telco services and lowering prices, more competition is indeed benefiting the entire economy, including the creation of more jobs.

Mobile competition begins to thrive
Many of the islands only have one incumbent telco, which often provides all residential telco services: voice, and Internet access, as well as mobile access. The majority of the islands do in fact have a large enough economy to sustain competition, although in most cases only one additional competitor could realistically supported.

Already a choice of mobile operators is now available in a number of South Pacific islands: Papua New Guinea (two); Samoa (three); Tonga (two), American Samoa (two); Guam (five); North Mariana Islands (three) and Palau (two). Since Digicel’s entry into the PNG market, the price of calls has decreased by as much as 60%. People in remote villages are now able to ring for medical help where previously they could not. This is a trend that BuddeComm is finding in many developing regions including Asia, Africa, Eastern Europe and South America.

Wireless broadband services through either WiFi/WiMAX access or 3G mobile are typically only developing as niche broadband services in most developed markets, as fixed-line broadband is normally the most cost-effective and efficient alternative. However, as we are seeing, there is often a real mainstream business case for them in developing and remote areas such as the South Pacific, in favour of fixed-line ADSL.

Digicel launch in Fiji - a key turning point for the South Pacific
BuddeComm views Digicel’s launch in Fiji as a key turning point in terms of stimulating competition in the Oceania region, after the operator already launched services in Samoa, Papua New Guinea, Tonga and Vanuatu.

Digicel ended a 14-year monopoly in the mobile sector enjoyed by Vodafone Fiji. BuddeComm predict that prices could fall by as much as 50%, as has been seen in other islands. Also the flow-on effect to other parts of the Fijian economy should be significant. There is also likely to be a flow-on effect to stimulate growth on other islands.

Phil Harpur
December 2008

Data in this report is the latest available at the time of preparation and may not be for the current year.

For those needing detailed overviews and statistics as well as objective analysis on all aspects of the South Pacific telecoms industry, this report provides essential reading and gives in-depth information on:

  • An overall market overview and statistics.
  • Mobile and broadband markets.
  • Key players in the market.
  • Telecommunications infrastructure.
  • Regulatory developments.
  • Fixed network voice and VoIP markets.


More Cell Phones reports by Paul Budde Communication Pty Ltd

Mobile Market Overview, Forecasts, and Broadcasting - Bangladesh by Paul Budde Communication Pty Ltd
Mobile Market Overview, Forecasts, and Broadcasting - BangladeshAfter deregulation of the mobile market and the entry of two new operators (bringing the total number of ...
Telecoms, Mobile and Broadband - Market Insights and Statistics - Burundi by Paul Budde Communication Pty Ltd
Telecoms, Mobile and Broadband - Market Insights and Statistics - Burundi Mobile market consolidation as Vimpelcom sells its U-Com business to Econet WirelessThis report provides ...
Telecoms, Mobile and Broadband - Market Insights and Statistics - Liberia by Paul Budde Communication Pty Ltd
Telecoms, Mobile and Broadband - Market Insights and Statistics - Liberia Mobile technologies deployed to track Ebola casesThis report provides a comprehensive overview of trends ...
Telecoms, Mobile and Broadband - Market Insights and Statistics - Tunisia by Paul Budde Communication Pty Ltd
Telecoms, Mobile and Broadband - Market Insights and Statistics - Tunisia MNOs call for committee to manage launch of LTE servicesThis report provides a comprehensive ...
See all reports like this >>

More Oceania Cell Phones reports

New Zealand Telecommunications Report Q4 2014 by Business Monitor International
New Zealand Telecommunications Report Q4 2014BMI View: New Zealand's telecommunications market is small and well-developed but quite mature andsuffers from a high degree of saturation, ...
Australia Telecommunications Report Q4 2014 by Business Monitor International
Australia Telecommunications Report Q4 2014BMI View: The Australian telecommunications industry is one of the highest value markets in the AsiaPacific region and even the world, ...
Vanuatu Mobile Operator Forecast 2Q14, 2003 - 2017 by IE Market Research Corp.
IEMR’s Mobile Operator Forecast on the Republic of Vanuatu provides key operational metrics for Vanuatu’s wireless market and is one of the best forecasts in ...
Tuvalu Mobile Operator Forecast 2Q14, 2003 - 2017 by IE Market Research Corp.
IEMR’s Mobile Operator Forecast on Trinidad and Tobago provides key metrics for Tuvalu’s wireless market and is one of the best forecasts in the industry. ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 895  
    Hard Copy Mail Delivery  USD 995  
    Global Site License  USD 3,580  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!