This report provides a valuable overview of trends and developments for the global online entertainment sector. The report analyses the key market segments and issues impacting upon this sector; the major players; emerging trends and the importance of advertising. It explores key issues and opportunities and provides analyses, statistics, forecasts and trends.
Insights into the competitive online entertainment environment; Social network and gaming insights; Online video and web TV insights; Key online entertainment segment insights; Advertising and marketing in the digital age; Insights into the impact on traditional media; Regional overview of online entertainment industry.
There are a number of key areas the Internet Media companies are focusing including developments in mobile and enhancing fixed online services. Revenues generated from advertising are still of key importance to this sector. Internet advertising expected to grow by around 18% in 2012. Microsoft is revitalising its online advertising offerings via partnerships. Purchasing and accessing online music has been very popular for a number of years and was one of the key drivers behind the early developments in digital media; while the digital music sector continues to grow; video streaming is beginning to overtake music downloading over fixed and mobile networks. Online gaming is one of the most popular online activities after social networking.