This annual report offers a wealth of information on the worldwide development of advertising and marketing in the digital era. It includes information on both online and mobile advertising and offers analyses, statistics, forecasts and trends. It provides insight into the impact that digital media has had on the traditional media and the changes they are making to evolve in the new landscape. Information on the leaders to date, the Internet Media companies, is included along with a case study on Google. Brief regional information on developments in North America, Latin America, Europe, Middle East, Africa and Asia Pacific are also provided.
Subjects covered include:
- Digital marketing;
- Online advertising and marketing industry including statistics;
- Mobile advertising and marketing industry including statistics;
- Analyses of changes in traditional media ;
- Internet media companies including case study on Google;
- Analyses of open networks;
- Analyses of net neutrality;
- Brief regional overviews.