The e-commerce sector has become very competitive and different types of players are vying for position. A number of key developments have occurred, particularly in the mobile digital wallet space and with websites which offer “deals of the day”. Other social media models such as Facebook Credits and Pinterest may also offer future e-commerce opportunities.
E-Commerce and m-commerce have become very important areas of focus for mobile operators, Internet media players, financial institutions and payment processing firms alike. Governing bodies are also recognising the importance of this sector – in early 2012 the European Commission (EC) outlined 5 priority areas it wanted to improve in order to increase e-commerce growth and its contribution to the GDP.
The following report includes industry insights and information on the e-commerce sectors. The report includes selected information on the leading trends in this sector and provides examples and statistics, where available. Please note, a separate report is available on the global m-commerce sector and is titled: Digital Economy – M-Commerce Insights.
In early 2012 the European Commission (EC) announced its goal by 2012 is to double e-commerce sales in order to increase the Internet contribution to the GDP; Retailers have been slow to tap into the new opportunities emerging from the new practice of customers bringing online devices into their stores; Online banking continues to grow in popularity with North American users the most prolific.