Home > Back to Publisher > Report Information

Austria - Telecoms, IP Networks, Digital Media and Forecasts

Paul Budde Communication Pty Ltd
November 30, 2009
94 Pages - SKU: PBC2514273

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Austria

Austria - Telecoms, IP Networks, Digital Media and Forecasts

This report covers Austria, a major European telecom market. The report analyses trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including VoIP, VoD and IPTV developments. Subjects include:

Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Major Players, Revenues, Subscribers, Prepaid;
VoIP, IPTV, VoD, digital TV and DTTV;
Convergent media and mobile broadband;
Telecom market forecasts for selective years to 2014 and 2018.

Additional Information

BuddeComm’s annual publication, Austria - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Austria.

Austria’s mid-sized telecom market is one of the most competitive in Europe, with numerous operators providing voice and data services, led by Telekom Austria, Tele2UTA, and eTel Austria. The main telcos are well placed to take advantage of opportunities in the less mature and rapidly developing markets of central and eastern Europe.

In recent years the Austrian telecoms market has witnessed rapid growth in revenues from mobile and data communications, generally declining rates and charges, and lower fixed-voice traffic. These trends are likely to continue through to 2010 at least, with the continuing decline in overall revenue being propped up by mobile data service revenue and broadband increasingly becoming a single service within popular broader bundled packages. Market revenue showed rapid growth until 2006, since when it has dipped, falling 3.7% in 2007 and 5.4% in 2008 and an estimated 4% in 2009 as the effects of the economic downturn reflects more constricted consumer spending habits.

In the mobile sector there are four network operators as well as a small number of MVNOs and resellers. The market has been adjusted on several occasions following a number of acquisitions - tele.ring by T-Mobile (2006), One by Orange and Mid Europa Partners (July 2007), and Tele2’s mobile division by Telekom Austria (early 2008).

Broadband penetration is slightly below the EU average, though as a result of effectively competing cable and DSL platforms, as well as low average access prices, about 55% of Internet households had a broadband connection by mid-2009 (83% if mobile broadband is also taken into account). Together, Telekom Austria and UPC Austria provide around two-thirds of all fixed broadband connections.

Austria - key telecom parameters - 2008 - 2009
Sector | 2008 | 2009(e) |
Broadband: | | |
Fixed broadband subscribers (million) | 1.76 | 2.15 |
Fixed broadband penetration rate | 37% | 39% |
Mobile broadband subscribers (million) | 0.97 | 2.60 |
Subscribers to telecoms services: | | |
Fixed-line telephony (million) | 2.66 | 2.63 |
Mobile phone (million) | 1.8 | 11.6 |
Mobile penetration (population) | 129% | 137% |
| (Source: BuddeComm)

Key highlights:

The retail market continues to be dominated by Telekom Austria, which has about 60% share of voice traffic and 90% of revenue from the residential and business rectors. Competitors such as Tele2, UPC and COLT are gradually increasing market share as their build their own networks. Nevertheless, the 10% fall in fixed-line voice revenue year-on-year will require these operators to exploit bundled offers in coming years to attract and retain customers.
Despite regulated access to Telekom Austria’s network since 2001, the proportion of unbundled lines remains low. The company, slow to implement LLU, was fined €1.5 million in 2009 for operating an LLU policy deemed unfair to competitors. By taking a firmer line on access, the regulator should have substantially improved the conditions for alternative operators in 2010.
Frequencies in the 3.5 GHz band suitable for broadband wireless access services were auctioned in December 2008, valid to 2019. The regional operators will substantially augment rural broadband access and make up for the failed and much delayed auction of frequency in the 450 MHz band.
Fibre continues to impact telecom networks, supported by government-sponsored rural broadband initiatives. Local operators are expected to pass about 1.2 million homes by 2015. Growth in the number of fibre subscriptions, at about 25% in 2009, will push the proportion of FttH/FttB subscribers to about bout 8% of all broadband subscribers by the end of 2010.
Digital switchover has progressed well, and by early 2009 most households had switched to DVB-T. About 92% of households receive the channels bundled on MUX A, and while no further expansion of the MUX B platform coverage area is planned the regulator has reserved licences for a third digital multiplex (MUX C) to regional broadcasters and initiatives.

Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Key Statistics
2. Telecommunications Market: 2.1 Overview of Austria’s telecom market
3. Regulatory Environment: 3.1 History; 3.2 Regulatory authorities; 3.3 Telecom sector liberalisation in Austria; 3.4 Number portability; 3.5 Carrier PreSelection (CPS)
4. Fixed Network Market: 4.1 Overview of operators; 4.2 Telekom Austria; 4.3 Tele2UTA; 4.4 tele.ring; 4.5 UPC Austria; 4.6 eTel Austria
5. Telecommunications Infrastructure: 5.1 National telecom network; 5.2 Next Generation Network (NGN); 5.3 Structural separation; 5.4 Wholesaling; 5.5 International infrastructure
6. Broadband Market: 6.1 Overview; 6.2 Cable modems; 6.3 Asymmetrical Digital Subscriber Line (ADSL); 6.4 Fibre-to-the-Home (FttH) networks; 6.5 Mobile broadband; 6.6 Broadband Powerline (BPL); 6.7 Wireless broadband
7. Convergence: 7.1 Key general trends; 7.2 Business models; 7.3 Regulatory issues; 7.4 Digital TV
8. Mobile Communications: 8.1 Overview of Austria’s mobile market; 8.2 Regulatory issues; 8.3 Mobile technologies; 8.4 Major mobile operators; 8.5 Mobile voice services; 8.6 Mobile data services; 8.6.10 Mobile TV; 8.7 Mobile content and applications
9. Forecasts: 9.1 Forecasts - broadband subscribers - 2007 - 2012; 2018; 9.2 Forecasts - mobile market - 2006 - 2010; 2012 - 2014
10. Glossary of Abbreviations
List of Tables and Exhibits: Table 1 - Country statistics Austria - 2009; Table 2 - Telecom revenue and investment statistics - 2008; Table 3 - Telephone network statistics - March 2009; Table 4 - Internet user statistics - June 2009; Table 5 - Broadband statistics - March 2009; Table 6 - Mobile statistics - March 2009; Table 7 - National telecommunications authorities; Table 8 - Retail telecoms revenue by sector and annual change - 2003 - 2009; Table 9 - Total telecoms revenue - 2006 - 2008; Table 10 - Telecom investments - 2004 - 2008; Table 11 - Telecom traffic by sector - 2005 - 2009; Table 12 - Market share of retail telecoms revenue by sector - 2003 - 2008; Table 13 - LLU, shared access price - connection, monthly rental - 2005 - 2008; Table 14 - Unbundled loops and access lines - 2004 - 2009; Table 15 - Ported numbers by year - 2006 - 2009; Table 16 - Cumulative ported numbers - 2008 - 2009; Table 17 - CPS lines - 2004 - 2008; Table 18 - Telekom Austria financial data - 2001 - 2009; Table 19 - Telekom Austria: PSTN and ISDN access lines - 2005 - 2008; Table 20 - Telekom Austria: retail and wholesale DSL lines - 2005 - 2009; Table 21 - Telekom Austria traffic statistics in minutes - 2005 - 2009; Table 22 - Telekom Austria traffic statistics annual change by sector - June 2009; Table 23 - Telekom Austria financial data by sector and annual change - 2006 - 2009; Table 24 - UPC Austria revenue and annual change - 2005 - 2009; Table 25 - UPC Austria subscribers and operating statistics - 2005 - 2009; Table 26 - Fixed lines in service and teledensity - 1999 - 2009; Table 27 - Fixed-line retail revenue - 1997 - 2007; Table 28 - Telekom Austria broadband wholesale and LLU lines - 2006 - 2009; Table 29 - Broadband penetration of Internet households - 2006 - 2009; Table 30 - Online advertising spend - 2001 - 2007; Table 31 - Household broadband access by type - 2008; Table 32 - Bitstream access lines by type - 2004 - 2009; Table 33 - Leased line revenue by data capacity - 2005 - 2007; Table 34 - Leased lines by data capacity - 2004 - 2007; Table 35 - Internet users and penetration rate - 1995 - 2009; Table 36 - Total broadband subscribers by access type - 2002 - 2009; Table 37 - Revenue from retail and wholesale broadband connections - 2005 - 2009; Table 38 - UPC Austria broadband subscribers - 2005 - 2009; Table 39 - UPC Austria revenue - 2005 - 2009; Table 40 - Telekom Austria ADSL subscribers - 2004 - 2009; Table 41 - ADSL subscribers and annual change - 2000 - 2009; Table 42 - Telekom Austria Internet subscribers and annual change - 2000 - 2008; Table 43 - Fibre broadband subscribers - 2007 - 2009; Table 44 - Mobile broadband subscribers - 2005 - 2009; Table 45 - Retail mobile broadband lines by type - Jan 2009; Table 46 - Fixed-line wireless broadband subscribers - 2006 - 2009; Table 47 - Household TV reception by technology - 2007 - 2009; Table 48 - Digital receiver sales by technology - 2007 - 2009; Table 49 - Telekom Austria IPTV subscribers - 2007 - 2009; Table 50 - Cable and satellite TV households - 2000 - 2009; Table 51 - UPC Austria revenue and annual change - 2005 - 2009; Table 52 - UPC Austria subscribers and operating statistics - 2005 - 2009; Table 53 - Mobile operators, subscribers and annual change - June 2009; Table 54 - Mobile subscribers and penetration rate (regulator data) - 1999 - 2010; Table 55 - Mobile subscribers by operator (regulator data) - 2005 - 2009; Table 56 - Mobile SIMs in use, 2G and 3G - 2004 - 2009; Table 57 - Mobile revenue and call minutes - 2003 - 2009; Table 58 - Mobile market share by operator - 2006 - 2009; Table 59 - EC maximum roaming charges - 2007 - 2009; Table 60 - Cumulative ported mobile numbers - 2004 - 2009; Table 61 - Mobile termination charges by operator - 2008 - 2009; 2011; Table 62 - 2G spectrum allocations by operator; Table 63 - 3G spectrum allocations by operator; Table 64 - 3 Austria subscribers - March 2009; Table 65 - 3 Austria revenue and ARPU- 2008; Table 66 - mobilkom austria group subscribers; Europe and Austria - 2000 - 2009; Table 67 - mobilkom austria group subscriber breakdown - 2005 - 2009; Table 68 - mobilkom austria - mobile financial data - 2004 - 2009; Table 69 - mobilkom austria monthly ARPU - 2004 - 2009; Table 70 - tele.ring subscribers (historic) - 2005; Table 71 - T-Mobile Austria revenue, subscribers, ARPU - 2003 - 2009; Table 72 - Mobile numbers in use, contract and prepaid - 2004 - 2009; Table 73 - mobilkom austria prepaid subscribers - 2005 - 2009; Table 74 - Mobile data services revenue as % of total - 1999 - 2009; Table 75 - SMS messages sent - 2004 - 2009; Table 76 - mobilkom austria SMS sent - 2006 - 2009; Table 77 - mobilkom austria: data as proportion of revenue - 2004 - 2009; Table 78 - MMS messages sent - 2005 - 2009; Table 79 - Mobile broadband subscribers - 2005 - 2009; Table 80 - Retail mobile broadband lines by type - January 2009; Table 81 - Forecast broadband subscribers - higher growth scenario - 2007 - 2012; 2018; Table 82 - Forecast broadband subscribers - lower growth scenario - 2007 - 2012; 2018; Table 83 - Forecast UMTS subscribers - 2006 - 2010; 2012 - 2014; Table 84 - Forecast mobile ARPU - 2005 - 2010; 2012 - 2014; Exhibit 1 - EU - The New Regulatory Framework (NRF); Exhibit 2 - Access, the local loop and unbundling - an overview; Exhibit 3 - Chart of broadband access by technology - 2002 - 2008; Exhibit 4 - Chart of broadband connections by technology - 2002 - 2008; Exhibit 5 - Regional WLL licenses in 3.5GHz spectrum by operator - 2004; Exhibit 6 - 450MHz frequency allocation overview - 2006; Exhibit 7 - 3.5GHz frequency allocation - 2008; Exhibit 8 - Overview of media convergence; Exhibit 9 - Chart of mobile market revenue, wholesale and retail - 1997 - 2008; Exhibit 10 - Active mobile providers - 2009; Exhibit 11 - 3G licence results; Exhibit 12 - 450MHz licence results - 2006; Exhibit 13 - 3.5GHz licence regions - December 2008; Exhibit 14 - 3.5GHz licence regions - August 2009

More Austria Cell Phones Reports

4Q.2011 Austria Handset Sales Market Share and 2012-2013 Forecast: Mobile Handset Sales in Austria to rise to 4 million in 2013 by IE Market Research Corp.
IEMR’s Austria Handset Sales Market Share and Forecast covers 38 vendors. We provide estimates and forecasts at the country level based on primary field research ...

4Q11 Austria Mobile Operator Forecast, 2012 – 2015: Austria to have 14 million mobile subscriber connections in 2015 with T-Mobile taking 29% market share by IE Market Research Corp.
IEMR’s Mobile Operator Forecast on Austria provides over 50 operational and financial metrics for Austria’s wireless market and is one of the best forecasts in ...

4Q.2011 Austria Mobile Payment Market Forecast 2010 – 2016: Gross transaction value of mobile payments in Austria to rise to $10.4 billion in 2016 by IE Market Research Corp.
IEMR’s Austria Mobile Payment Market Forecast provides a comprehensive forecast of Austria’s mobile payment market. We cover annual forecasts of mobile payment users; mobile payment ...

4Q.2011 Austria Mobile Entertainment Market Forecast, 2008 - 2016: Total Revenues in Austria’s Mobile Multimedia Market to rise to $389 million in 2016 by IE Market Research Corp.
IEMR’s Austria Mobile Entertainment Market Forecast provides a comprehensive forecast of country-specific mobile entertainment usage among consumers. We provide quarterly historical (2008 - 2011) data ...

Mobile Phones in Austria by Euromonitor International
2010’s enormous growth represented yet another upheaval in mobile phones. The impact of the economic downturn which was also visible in the dynamic mobile phones ...

See all reports like this >>

More Austria Reports

D&B Country RiskLine Report: Austria by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

D&B Country Report: Austria by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Coffee - Austria - a snapshot (2010) by Mintel - Snapshots
Coffee in Austria by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This report covers instant ...

Austria: Country Profile by MarketLine
INTRODUCTION This report provides a detailed analysis on Austria, providing an overview of its political, economic and business environment, represented both textually and in graph and ...

2007 Austria Industry & Market Outlook report by Barnes Reports
The 2007 Austria Industry & Market Outlook report is the leading annual publication that describes over 100 major industries in Austria and 500+ minor industries ...

See all reports like this >>

Austria - Telecoms, IP Networks, Digital Media and Forecasts

Share this report

Other tasks

Research Assistance

Related Markets

Cell Phones Reports

Free Alert Me service