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Australia - Digital Economy - E-Commerce and Advertising

Paul Budde Communication Pty Ltd
March 20, 2009
136 Pages - SKU: PBC2184044

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Australia

Australia - Digital Economy - E-Commerce and Advertising

This annual report offers a wealth of information on the trends and developments taking place in the worldwide m-commerce and c-commerce sectors. The report provides analyses of the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising. Information on mobile commerce developments are also provided, including m-payments and m-banking. Comprehensive information on the exciting developments taking place on a regional level is included along with statistics and forecasts for both the e-commerce and m-commerce sectors.

Subjects covered include:

Analyses of key e-commerce trends;
E-commerce statistics and forecasts;
Information on e-payment and e-banking sectors;
Analyses of key m-commerce trends;
Advertising market including statistics and forecasts;
Digital Media marketing strategies;
Media industry analyses;
Internet Media company activities.

1. THE DIGITAL ECONOMY: 1.1 The digital economy; 1.2 Industries vying for the digital economy
2. E-COMMERCE: 2.1 Statistics and forecasts; 2.2 Looking ahead: the potential of China; 2.3 The key drivers of growth; 2.4 Market statistics and surveys; 2.5 eBay; 2.6 OZtion - online auction service; 2.7 Micro-payment developments
3. E-PAYMENTS & E-BANKING: 3.1 Market overview; 3.2 Case study: PayPal; 3.3 Internet banking (e-banking); 3.4 E-payment - analysis; 3.5 URL billing (off-deck billing); 3.6 SMS person-to-person payment service; 3.7 Money transfers through calling cards and mobile phones; 3.8 Gift Cards; 3.9 Card payments via BlackBerry; 3.10 Industry (self) regulation; 3.11 Near-Field Communications; 3.12 The e-tag payment infrastructure; 3.13 Prepaid electronic payment services market
4. M-COMMERCE: 4.1 From m-marketing to m-payments; 4.2 Mobile banking; 4.3 Mobile payments developments; 4.4 Mobile marketing; 4.5 Mobile advertising; 4.6 Mobile media; 4.7 M-Commerce developments and forecasts; 4.8 Other developments
5. SEARCH ENGINES: 5.1 Google; 5.2 Online search engines - overview and statistics
6. ONLINE ADVERTISING MARKET: 6.1 Market overview; 6.2 Strategies and analyses; 6.3 Marketing industry; 6.4 Statistics, revenues and forecasts; 6.4.9 Media and Communications in Australian Families 2007 report
7. GLOSSARY OF ABBREVIATIONS
LIST OF TABLES: Table 1 - Worldwide online spending - B2B and B2C - 2012; Table 2 - Online users and other media usage; Table 3 - BlackBerry ownership - 2008; Table 4 - BlackBerry usage - 2008; Table 5 - Benefits and drawbacks of mobile email - 2008; Table 6 - Buying over the Internet by business size - 2008; Table 7 - Items bought by SMEs over the Internet - 2008; Table 8 - Selling over the Internet by industry sector - 2008; Table 9 - Selling over the Internet by business size - 2008; Table 10 - Types of customers sold to - 2008; Table 11 - Market share electronic mobile payments of total prepaid - 2002 - 2009; Table 12 - Electronic payment market revenues - 2008; Table 13 - Major electronic payment providers and their market share - 2008; Table 14 - Four most visited Australian search engines - four weeks ending 27 December 2008; Table 15 - Number of search engine users - Q3 2008 (July to September); Table 16 - Number of search engine users - Q1 2008 (Jan to Mar); Table 17 - Most visited news and weather market sites - January 2008; Table 18 - Most popular forms of online advertising; Table 19 - Worldwide Internet users - 1990 - 2009; Table 20 - Worldwide online advertising spending - 2007 - 2008; 2011; Table 21 - USA online advertising spending - 2000 - 2009; Table 22 - Percentage of total US online advertising spending on top four portals - 2006 - 2007; Table 23 - Worldwide interactive advertising revenue - 2012; Table 24 - Worldwide online game advertising spending - 2007 - 2008; 2012; Table 25 - Worldwide social networking advertising spend - 2008 - 2009; Table 26 - USA social networking advertising spend - 2008 - 2009; Table 27 - Worldwide mobile ad spending - 2008; 2013; Table 28 - Worldwide mobile TV ad spending - 2008; 2013; Table 29 - Online advertising revenue and forecasts - 1997 - 2010; Table 30 - Market shares key online advertising markets - 2005 - 2006; 2010; Table 31 - Market shares by major players - 2005 - 2006; Table 32 - Australian online advertising revenue market - 2006 - 2010; Table 33 - Search engine advertising revenue - 2007; Table 34 - Local display advertising market share by provider - 2007; Table 35 - Local classifieds advertising market share by provider - 2007; Table 36 - Changes in Australian ad revenue by sector - 2007 - 2010; Table 37 - Online search market share by provider - 2008; Table 38 - Local directories market share by provider - 2007; Table 39 - Average daily number of unique browsers in news websites - January 2008; Table 40 - Use of social networking sites in last 12 months - 2008; Table 41 - Social networking in the workplace - 2008; Table 42 - Social networking among children - 2008; Table 43 - Online chat room use amongst children - 2008; Table 44 - Take-up of new and emerging services - 2007; Table 45 - Australian entertainment & media market revenue by industry - 2007 - 2012; Table 46 - Australian entertainment & media market - annual growth by industry - 2008 - 2012; Table 47 - Australian consumer/end-user spending - 2007 - 2012; Table 48 - Australian consumer/end-user spending - annual growth by industry - 2008 - 2012; Table 49 - Australian advertising spend - 2007 - 2012; Table 50 - Australian advertising spend - annual growth by industry - 2008 - 2012; Table 51 - Australian entertainment and media market revenue by industry - 2006 - 2008; 2011; Table 52 - Australian entertainment and media market - annual growth by industry - 2007 - 2008; 2011; Table 53 - Australian entertainment and media market - consumer/end user spending by industry - 2006 - 2008; 2011; Table 54 - Australian entertainment and media market - consumer/end user annual growth by industry - 2007 - 2008; 2011; Table 55 - Australian entertainment and media market - advertising spending by industry - 2006 - 2008; 2011; Table 56 - Australian entertainment and media market - advertising annual growth by industry - 2007 - 2008; 2011; Table 57 - Share of consumer spending by industry sector - 2006; 2011; Table 58 - Share of advertising revenue by industry sector - 2006; 2011; Table 59 - Online advertising by classification - 12 months to June 2008; Table 60 - Online advertising by classification - 3 months to September 2007; Table 61 - Online advertising by classification - 12 months to June 2007; Table 62 - Paid search advertising revenue by company - 2005 - 2006; 2010
LIST OF EXHIBITS: Exhibit 1 - Examples of Web 2.0 developments; Exhibit 2 - Digital economy - key developments; Exhibit 3 - Most popular online activities worldwide; Exhibit 4 - Comparison of popular websites in different markets; Exhibit 5 - Implications of ending net neutrality; Exhibit 6 - World’s first voice-verified payment system; Exhibit 7 - Examples of business models; Exhibit 8 - Example items sold on average in Australia on eBay; Exhibit 9 - Interesting items sold on eBay; Exhibit 10 - Examples of micro-payments; Exhibit 11 - PayPal - key developments; Exhibit 12 - Top gift cards; Exhibit 13 - Why mobile marketing won’t work; Exhibit 14 - Top sectors for online advertising spending; Exhibit 15 - Online ad deal between Google and Yahoo aborted; Exhibit 16 - Digital media marketing commandments; Exhibit 17 - Anarchy Online by Funcom; Exhibit 18 - Why mobile marketing won’t work; Exhibit 19 - belong at a glance; Exhibit 20 - Online search and directory players

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