An increase in advertising spending on the mobile sector came in 2012 as smartphone penetrations increases and users are quite often making their smartphones and tablet their primary device. Advertising spending in the online advertising market increased again in 2012 and is set to increase again by end-2013 as businesses and consumers interact in this marketplace.
The increase in online advertising comes as Australian businesses expand their presence online and are in the aiming to see local sales win over the increasing amount the is bought offshore.
The increased use of video advertising and also video viewing continued again in 2012 and will increase again and again for the next five or so years according to industry trends.
In this report we provide an overview of the Australian digital economy based on the online advertising market, with statistics, trends, forecasts, estimates and analysis in tabular, text and easy-to-read chart formats covering a wide cross-section of the sector.
Online advertising, video-based advertising, email advertising, mobile advertising, digital media, social networking, NBN.