The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition

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August 1, 2005
284 Pages - SKU: LA1091627
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The U.S. Youth Market How 15 to 24 Year-Old Consumers are Transforming the Marketplace 2nd Edition
  • Chapter 1 Executive Summary (pp. 31-67) US $500.00
  • Chapter 2 Demographic Profile (pp. 67-75) US $139.00
  • Chapter 3 Work School and Money (pp. 75-91) US $296.00
  • Chapter 4 Family, Friends, and Roommates (pp. 91-105) US $231.00
  • Chapter 5 Consumer Expenditure Patterns (pp. 105-115) US $242.00
  • Chapter 6 Highlights of Consumer Behavior (pp. 115-145) US $619.00
  • Chapter 7 Impact of Technology and the Internet on (pp. 145-163) US $578.00
  • Chapter 8 Media Usage and Entertainment Choices (pp. 163-193) US $747.00
  • Chapter 9 The College Segment (pp. 193-217) US $469.00
  • Chapter 10 The Multicultural Urban Youth Segment (pp. 217-245) US $548.00
  • Chapter 11 Size and Growth of the Market (pp. 245-259) US $304.00
  • Chapter 12 Marketing and Advertising Trends (pp. 259-275) US $379.00
  • Chapter 13 Trends and Opportunities (pp. 275-284) US $174.00


 

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