The U.S. Youth Market : Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds

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July 1, 2003
200 Pages - SKU: LA853274
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The U.S. Youth Market : Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds
  • Chapter 1 Executive Summary (pp. 25-46) US $500.00
  • Chapter 2 Demographic Overview (pp. 47-92) US $853.00
  • Chapter 3 Size and Growth of the Market (pp. 93-106) US $377.00
  • Chapter 4 Consumer Behavior (pp. 107-148) US $870.00
  • Chapter 5 Media (pp. 149-160) US $230.00
  • Chapter 6 Marketing and Advertising Strategies (pp. 161-182) US $520.00
  • Chapter 7 The College Segment (pp. 183-224) US $859.00
  • Chapter 8 The Urban Youth Segment (pp. 225-258) US $896.00
  • Chapter 9 Trends and Opportunities (pp. 259-268) US $300.00
  • Appendix Addresses of Youth Market Resources (pp. 269-275) US $88.00


 

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