The Young Adult Market: Generation X Grows Up


July 1, 2001
251 Pages - SKU: LA376471
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The Young Adult Market: Generation X Grows Up
  • I. EXECUTIVE SUMMARY (pp. 24-42) US $500.00
  • II. DEMOGRAPHIC OVERVIEW (pp. 43-99) US $1,063.00
  • III. SURVEY OF THE MARKET (pp. 100-120) US $391.00
  • IV. CONSUMER BEHAVIOR (pp. 121-159) US $908.00
  • V. MEDIA (pp. 160-180) US $424.00
  • VI. MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 181-197) US $330.00
  • VII. CASE STUDIES OF COMPANIES MARKETING TO YOUNG ADULTS (pp. 198-218) US $410.00
  • APPENDIX I: EXAMPLES OF YOUNG ADULT MARKET ADVERTISING (pp. 219-245) US $48.00
  • APPENDIX II: ADDRESSES OF SELECTED YOUNG ADULT MARKET RESOURCES (pp. 246-253) US $78.00


 
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