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U.S. Market for Vitamins, Supplements, and Minerals

Packaged Facts
November 1, 1998
412 Pages - SKU: LA522

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The U.S. Market for Vitamins, Supplements, and Minerals

I. EXECUTIVE SUMMARY (pp. 18-38) US $106.00
- THE PRODUCTS
- THE MARKET
- THE MARKETERS
- DISTRIBUTION AND RETAIL
- THE CONSUMER
- SCOPE AND METHODOLOGY
II. THE PRODUCTS (pp. 39-99) US $318.00
- SCOPE OF REPORT
- HISTORY OF THE INDUSTRY
- PRODUCT BREAKOUTS
- GOVERNMENT AND INDUSTRY REGULATORS
- TRADE ASSOCIATIONS
III. THE MARKET (pp. 100-142) US $221.00
- MARKET SIZE AND GROWTH
- MARKET COMPOSITION
- FACTORS TO MARKET GROWTH
- PROJECTED MARKET GROWTH
IV. THE MARKETERS (pp. 143-295) US $793.00
- THE MARKETERS
- MARKETER AND BRAND SHARES
- COMPETITIVE OVERVIEW
- COMPETITIVE FOCUS: THE HEALTH AND NATURAL FOOD SECTOR
- COMPETITIVE FOCUS: THE MASS MARKET
- COMPETITIVE PROFILE: AMERICAN HOME PRODUCTS CORP.
- COMPETITIVE PROFILE: BAYER AG
- COMPETITIVE PROFILE: BOEHRINGER INGELHEIM PHARMACEUTICALS, INC. (PHARMATON NATURAL HEALTH PRODUCTS)
- COMPETITIVE PROFILE: BRISTOL-MYERS SQUIBB CO.
- COMPETITIVE PROFILE: COUNTRY LIFE VITAMINS
- COMPETITIVE PROFILE: IVC INDUSTRIES, INC.
- COMPETITIVE PROFILE: JOHNSON & JOHNSON
- COMPETITIVE PROFILE: LEINER HEALTH PRODUCTS GROUP, INC.
- COMPETITIVE PROFILE: NATROL, INC.
- COMPETITIVE PROFILE: NBTY, INC.
- COMPETITIVE PROFILE: PHARMAVITE CORP.
- COMPETITIVE PROFILE: REXALL SUNDOWN, INC.
- MARKETING TRENDS
- NEW PRODUCT TRENDS
- CONSUMER ADVERTISING AND PROMOTION
- TRADE ADVERTISING AND PROMOTION
V. DISTRIBUTION AND RETAIL (pp. 296-327) US $164.00
- AT THE DISTRIBUTION LEVEL
- AT THE RETAIL LEVEL
- RETAIL FOCUS: HEALTH AND NATURAL FOOD STORES
- RETAIL FOCUS: MASS MERCHANDISERS
- RETAIL FOCUS: DRUGSTORES
- RETAIL FOCUS: SUPERMARKETS
- RETAIL FOCUS: MULTI-LEVEL, MAIL-ORDER, AND INTERNET MARKETING
VI. THE CONSUMER (pp. 328-355) US $145.00
- CONSUMER USAGE OF VSMS
- USAGE BY PRODUCT TYPE
- DEMOGRAPHICS PRODUCT TYPE
- CONSUMER PURCHASING PATTERNS
- CONSUMER ATTITUDES
APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 356-378) US $48.00

U.S. Market for Vitamins, Supplements, and Minerals

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