U.S. Market for Vitamins, Supplements, and Minerals

Packaged Facts
November 1, 1998
412 Pages - SKU: LA522
Attention: There is an updated edition available for this report.
License type:
Table of Contents Search inside this report Related Reports Buy by the Section
Countries covered: United States

U.S. Market for Vitamins, Supplements, and Minerals

 
Now 25% off the original sale price of $2,750.
A complete update of a popular Packaged Facts bestseller, this study examines the current market for vitamins, supplements, and minerals profiling leading mass market and health food suppliers, sizing up new product introductions, and tabulating market size and growth. Projecting year-by-year dollar sales through 2002, this study explores the many factors fueling growth. Distribution and retail trends are tracked, as are trends in consumer attitudes and product purchasing.



Additional Information

Scope and Methodology

Market Parameters

This report covers vitamins, supplements, and minerals (VSMs) used for nutritional purposes and sold at retail through such outlets as health and natural food stores, mass merchandisers, drugstores, supermarkets, direct marketing, mail order, and the Internet.

The report does not cover sports or weight loss supplements, supplements used for non-nutritional purposes, VSM products sold at the institutional or professional healthcare level, or bulk VSM products—those used to produce human and animal nutritional products. Nor does it cover sales of the herbs from which herbal supplements are derived.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of health and natural food stores, drugstores, mass merchandisers, and food stores, and information from the Natural Products Expo East in Baltimore, Maryland, in September 1998. Extensive company interviews were conducted to obtain information on regulatory issues, marketing programs, and new products pertaining to the VSM market, and health and natural food retailers were interviewed to gain product trend information.

Secondary research entailed data-gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and annual reports. Revenues and revenue growth rates are based on secondary research confirmed through primary interviews with professional organizations, trade publications, and major players in the market.

Because a large share of vitamin, supplement, and mineral sales occurs in health and natural food stores, which are not monitored by tracking services, total retail sales of VSM products were estimated for this report. For the health and natural food sector, Packaged Facts has relied on data published by four trade magazines—Health Foods Business, Natural Foods Merchandiser, Vitamin Retailer, and Whole Foods—supplemented by interviews with marketers and other trade sources. For the mass-market sector, Packaged Facts derived figures from available data from Information Resources, Inc. (IRI) and A.C. Nielsen, as reported in various trade publications.

The consumer demographic information in this report is based on data compiled by Simmons Market Research Bureau, New York, New York. Each year, Simmons surveys a large sample of consumers about their buying habits; the spring 1998 data cited here is based on a sample of 21,594 adults. Simmons has access to complete demographic information about these consumers, who are selected to represent a statistically accurate cross-section of the U.S. population.

More United States Dietary Supplements Reports

Supplement Market in the US 2011-2015 by Infiniti Research Limited
TechNavio’s analysts forecast the Supplement market in the US to grow at a CAGR of 5 percent over the period 2011–2015. One of the key ...

Vitamins and Dietary Supplements in the US by Euromonitor International
In the US, where healthcare is expensive and non-universal and the unemployment rate remains stubbornly high, there is a large and growing interest in preventative ...

Antioxidant Products in the U.S.: Foods, Beverages, Supplements and Personal Care by Packaged Facts
Antioxidants are found in a diversity of consumer packaged goods—from fruit juices to deodorant—but reflect a metatrend whereby the link between ...

Health Supplement Stores by First Research, Inc.
Brief Excerpt from Industry Overview Chapter: The US health supplement store industry includes 5,000 companies operating about 10,000 stores with combined annual revenue of about $6 ...

Dietary Fiber Supplement Manufacturing in the US - Industry Market Research Report by IBISWorld
Dietary Fiber Supplement Manufacturing Back on track Because the industry sells what is generally a discretionary good, the recession caused revenue declines in 2008 and 2009, but ...

See all reports like this >>

More United States Reports

e-Discovery Software Publishing in the US - Industry Market Research Report by IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...

D&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

D&B Country Report: The United States of America by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Country Report United States January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

Coal - US - a snapshot (2010) by Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...

See all reports like this >>

 

Share this report


Other tasks

 
 

Research Assistance

Ask a question
 

Related Markets


Dietary Supplements Reports

 
 

Free Alert Me service

Receive bi-weekly email alerts on new market research

Sign Up Today!