Home > Back to Publisher > Report Information

Upscale Private-Label Market

Packaged Facts
July 1, 1995
100 Pages - SKU: LA372

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States

Now 50% off the original sale price of $2,750.
This study analyzes the fastest growing segment of the private-label food and beverage market, premium upscale store brands. Introduced by Loblaw, Canada's largest wholesaler/retailer, in the late 1980s with its President's Choice line and soon after in the U.S. by A&P with its Master Choice label, these gourmet store brands are being increasingly licensed and/or copied by today's supermarket chains and wholesalers. Examines the current size and growth of these high-quality store brands, describes the positive and negative factors impacting future growth, projects sales to 1998, and identifies the most recent retailers entering the premium upscale store-brand field.

Introduction
Overview
- Upscale Private Labels: A Recent U.S. Phenomenon
- Generics Set the Stage
- A Three-Tier Approach to Store Brands Emerges
- What Is a Private Label?
- The Rise of Private Labels in the 19th Century
- Eclipse in the Early 20th Century
- The A&P Story
- Cooperatives and Brokers in Private-Label Evolution
Emergence of Upscale Store Brands
- Conditions Ripen in the 1980s
- Brand Loyalty Runs Out of Steam
- Desire to Differentiate Opens Door to Upscale
- First Target: The Gourmet Market
- A&P's Trial and Error Stage
- Final Target: High-Volume Categories
- Learning to Be Selective
The Market
Market Size and Growth
- Size of Upscale Store Brand Market Unknown
- Total Retail Sales in Mass-Market Outlets
- [Table] Total Retail Market: Mass-Market Outlets (1993)
- Total Private-Label Sales in Mass Outlets
- [Table] Total Private-Label Market: Mass-Market Outlets (1993)
- Private-Label Market Share Gaining
- [Table] Private-Label Market Share: In Mass-Market Outlets (1993 vs. 1992)
- Perishables Are Top Private-Label Sellers
- [Table] Top 20 Private-Label Supermarket Categories: By Dollar Volume
Factors in Future Growth
- Positive Factors: Can Offer Savings for Consumers
- Extra Value Built In
- Quality Matches or Exceeds Name Brands
- Upscale Store Brands Give Consumers Freedom of Choice
- The Waning of Secondary Name Brands
- The Lure of Innovative Products
- Packaging Is Contributing to Success
- Higher Profits for Retailers
- Upscale Store Brands Offer Potential for Export
- Negative Factors: Intensified Competition from Name Brands
- Name Brands Pumping up Advertising
- Emphasizing Brand Equity
- Name Brand Line Extensions and New/Improved Products
- Support for Store Brands Not Always Forthcoming
- Brands Can Compromise by Adding a Private Label
The Marketers
The Marketers
- Number of Upscale Program Operators
- Food Store Retailers
- Discount Chains
- Wholesalers/Distributors
- Cooperatives and Other Organizations
- [Chart] Major Upscale Store Brand Programs
Company Profiles
- Loblaws' President's Choice
- A&P's Master Choice
- Safeway's Safeway Select
- Vons' Vons Select
- Pathmark's Pathmark Preferred
- Supervalu's Preferred Selection
- Western Family Foods' Excellence
- Topco's World Classics
- Shurfine's Award Winner Collection
- Fleming's Marquee Premium
- Venture's TasteWorks
Focus: Dave Nichol
- Guru of Upscale Store Brands
- Leaves Loblaws, Joins Cott
- A New Era Dawns for Cott Beverages
- Nichol's Upscale Philosophy
- A New Age for Private Labels
- Nichol Sees Name Brands Getting Defensive
- PepsiCo CEO Strongly Disagrees
- Nichol's Positive Spin on Negative Numbers
- The Power of Nondelisting Fees
- Nichol's European Inspiration
- Brushes Aside American Skeptics
- Nichol's Future Vision: Samurai Stores
Product Trends
- Products Range from Traditional to Exotic
- [Chart] Most Frequently Selected Product Categories:
- Upscale Store Brands
- Trends in Cola
- Trends in Snacks
- Trends in Pasta
- Trends in Health Foods
Packaging/Labeling Trends
- Packaging Trends
- Labeling Trends
Issues in Marketing
- Little Media Advertising
- A&P's Syndicated TV Show
- A&P's Master Choice Magazine
- The President's Choice Marketing Arsenal
- The Risk of Diluting Already Strong Private-Label Programs
- Consumer-Based Criteria for Establishing Quality Standards
At The Retail Level
Retailing Upscale Store Brands
- Commitment From Top Management Is Required
- How Upscale Products Are Stocked
- How Upscale Products Are Marketed and Merchandised
- Connecting Brand and Store
- Trend to Sub-Branding
- Upscale Gives Retailers a Differentiating Factor
- ...And Generates Shopper Loyalty
- Retailer/Manufacturer Partnerships
The Consumer
Consumer Attitudes
- Attitudes Toward Private Labels Overall
- Frequency of Private-Label Buying
- Attitudes Toward Upscale Store Brands
Appendix I: Loblaws' Insider's Report
Appendix II: A&P's Master Choice Magazine

More United States Private Label Reports

Plunkett's Food Industry Trends and Statistics 2012: A Summary of Plunkett's Food Industry Almanac 2012 by Plunkett Research, Ltd.
Key Features: Industry trends analysis, market data and competitive intelligence Market forecasts and Industry Statistics Buyer may register for access to ...

Plunkett's Food Industry Almanac 2012: Food Industry Market Research, Statistics, Trends & Leading Companies by Plunkett Research, Ltd.
Key Features: Industry trends analysis, market data and competitive intelligence Market forecasts and Industry Statistics Industry Associations and Professional Societies List ...

Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond by Packaged Facts
Fat and oil products are a huge and growing market, with 2011 sales of $9.2 billion projected to near $10.6 billion by 2016. Research ...

2011 Private Label Beverages & Contract Packing in the U.S. by Beverage Marketing Corporation
BEHIND THE SCENES. This report offers insight on private label beverage production, quantifies the private label market, sheds light on issues related to contract ...

Meat, Poultry, Fish, and Seafood Trends: What's for Dinner 2011 by Packaged Facts
Continuing behaviors adopted during the recession, American consumers are eating in more, which is beneficial to the fresh protein businesses of meat, poultry and seafood ...

See all reports like this >>

More United States Reports

e-Discovery Software Publishing in the US - Industry Market Research Report by IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...

D&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

D&B Country Report: The United States of America by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Country Report United States January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

Coal - US - a snapshot (2010) by Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...

See all reports like this >>

Upscale Private-Label Market

Share this report

Other tasks

Research Assistance

Related Markets

Private Label Reports

Free Alert Me service