Trends in the U.S. Market for Sugar, Sugar Substitutes, and Sweeteners (Detailed Contents)

Trends in the U.S. Market for Sugar, Sugar Substitutes, and Sweeteners


October 1, 2008
214 Pages - SKU: LA1767538
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Trends in the U.S. Market for Sugar, Sugar Substitutes, and Sweeteners
  • Chapter 1, Executive Summary US $750.00
  • Chapter 2, The Products US $925.00
  • Chapter 3, Market Size and Growth US $575.00
  • Chapter 4, The Marketers US $925.00
  • Chapter 5, Supply, Distribution, Regulatory Policy US $375.00
  • Chapter 6, New Products and Trends US $725.00
  • Chapter 7, The Consumer US $575.00
  • Appendix US $30.00

Below is the list of sections extracted directly from the report. Please note this list has been standardized and may not match the Table of Contents.

  • Executive Summary
    • Scope and Methodology
      • Report Methodology
      • Note on IRI Data
      • 2007 Retail Sales Reach $3.08 Billion for All Sugar and Sweeteners
        • (Table) U.S. Estimated Retail Sales of Sugar and Sweeteners, 2007 (in millions of dollars)
      • Packaged Facts Projects 2008 Retail Sales at $3.14 Billion
        • (Table) U.S. Projected Retail Sales of Sugar and Sweeteners, 2008 (in millions of dollars)
      • Projected Sugar and Sweetener Retail Sales in 2012 at $3.44 billion
        • (Table) U.S. Projected Retail Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
      • Total 2007 Sugar and Sweetener Industry Valued at $9.8 Billion
        • (Table) U.S. Estimated Total Dollar Sales in Sugar and Sweeteners Industry*, 2007 (in millions of dollars)
        • (Table) U.S. Projected Total (Retail, Foodservice, Industrial) Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
      • Splenda is Runaway Leader in Retail Sugar Substitute Market Share
      • Private Label Leads in Retail Sugar Sales
        • (Table) Top Brands of White Granulated Sugar by Dollar Sales in Food, Drug and Mass-Market Stores*, 2007 (in millions of dollars)
      • Retail Accounts for Only 13% of Sugar Use by Volume
        • (Table) U.S. Sugar Distribution by Volume, by Type of User, 2007
    • The Products
      • Nutritive Sweeteners
      • Non-Nutritive or Artificial Sweeteners
      • Sugar Alcohols (Polyols)
      • High-Fructose Corn Syrup
      • Stevia
      • Organic Sugar Options
        • (Table) Organic and Natural Food Sales, 2005-2008 (in millions of dollars)
      • Honey
      • Maple Sugar and Maple Syrup Thrive in Specialty Foods Market
      • Agave Syrup: Natural Fructose
      • Stevia Positioned for Major Growth
      • Cargill, Coca-Cola Enter Stevia Market with Truvia
      • Pepsi Chimes in with PureVia
      • Flavor, Safety Status Still Must Be Overcome
      • Other Companies Prepare for Imminent Approval
      • Corn Syrup and High-Fructose Corn Syrup
      • Snapple, Others Converting Product Lines from HFCS to Sugar
    • Non-Nutritive High-Intensity (Artificial) Sweeteners
    • Sugar Alcohols (Polyols)
      • Erythritol Offers Organic and Very Low Calorie Option
    • The Marketers
      • U.S. Sugar Sale to State of Florida
      • Imperial Sugar Builds Stake in Wholesome Sweeteners
      • Bunge Acquires Corn Products Intl, Tate & Lyle Sugar Trading Business
    • Supply, Distribution and Regulatory Policy
      • United States Sugar Policy
      • Results of NAFTA Implementation Unpredictable
      • Changes Mandated By 2007 Farm Bill
    • New Products and Trends
      • Four Stevia Brands to Note
      • Agave Product Introductions Likely to Include Organic, Vegan Tags
      • Cane Juice Use Increasing in Organic, Other Products
        • (Table) New Product Lines Using Evaporated Cane Juice (ECJ) as Sweetener
    • Energy Drinks Lead in New Product Introductions With Sucralose
      • (Table) New Product Lines in Food, Beverage, Personal Care Using Sucralose (brand name Splenda) as Sweetener
      • NutraSweet Launched as Tabletop Sweetener
    • The Consumer
      • Market Drivers: Overweight, Obesity and Diabetes
    • Market Driver: Ingredient Awareness
    • Market Driver: Organic
      • Most Households Buy Sugar, Use Less Than 1 Pound Each Month
        • (Table) Percentage of U.S. Households Using White Granulated Sugar
      • Percent of Households Using Sugar Substitutes/Artificial Sweeteners is Stable
        • (Table) Percent of U.S. Households Using Sugar Substitutes/Artificial Sweeteners, by Full Year Period
    • Trends and Opportunities
      • Health and Wellness a Consistent Trend
      • The Positive Eating Trend: Less Dieting, More Pleasure in Food
      • Organic and Natural Trend
      • Market Events Affecting Sugar and Corn Industries
    • Conclusion
  • The Products
    • Sweetener Categories
      • Nutritive Sweeteners
      • Non-Nutritive or Artificial Sweeteners
      • Sugar Alcohols (Polyols)
      • High-Fructose Corn Syrup
      • Stevia
      • Food Processors Benefit from Sweetener Choices
    • Sugar
      • U.S. World's Second Leading Sugar Net Importer
        • (Table) United States: World's Second Leading Sugar Net Importer, 2005/06-2007/08 Average, (in Thousand Metric Tons/Year, Raw Value)
      • Per Capita Sugar Use On the Decline in the U.S.
      • Sugar Use Shifts from Non-Industrial to Industrial
        • (Table) U.S. Sugar Deliveries by Type of User, 1949-2007 (1,000 short tons, refined value)
        • (Table) U.S. Sugar Deliveries by Type of User, 1949-2007 (1,000 short tons, refined value)
      • Sugar Comes in Many Forms
      • White Sugar Products Vary in Crystal Size
      • Brown Sugar Varies from Raw to Refined
      • Other Forms of Sugar Round Out the Market
      • Sucanat - Sugar Cane Natural
      • Organic Sugar Options
        • (Table) Organic and Natural Food Sales, 2005-2008 (in millions of dollars)
      • Organic Sugar Beets and Genetic Modification
      • Fair Trade Sugar
    • Honey
      • (Table) U.S. Honey Production, Imports, Exports, Stocks and Average Price, 1986-2007
      • Cause and Consequence of Colony Collapse Disorder
      • Honey Market Facts
      • Niche Market: Organic and Local Honey
    • Minor Nutritive Sweeteners
      • Maple Sugar and Maple Syrup Thrive in Specialty Foods Market
        • (Table) U.S. maple syrup production, by state, 1992-2008 (1,000 gallons)
      • Molasses Adds Flavor, Nutrition
      • Rice Syrup Versatile for Manufacturing
      • Date Sugar May Offer Benefits for Diabetics
    • Agave Syrup and Stevia
      • Agave Syrup: Natural Fructose
      • Stevia Positioned for Major Growth
      • Cargill, Coca-Cola Enter Stevia Market with Truvia
      • Pepsi Chimes in with PureVia
      • Flavor, Safety Status Still Must Be Overcome
      • Other Companies Prepare for Imminent Approval
      • Zevia Already On Shelves
    • Corn Syrup and High-Fructose Corn Syrup
      • Fat Nation: Is HFCS to Blame?
      • AMA Concludes HFCS No Worse Than Sugar in Obesity Crisis
      • Fructose Debate Continues As Research Shows Faster Metabolization
      • Snapple, Others Converting Product Lines from HFCS to Sugar
      • Is HFCS Natural?
      • Most HFCS Produced Domestically is Used in the U.S.
        • (Table) U.S. High-Fructose Corn Syrup Supply and Use, 1992-2007 (1,000 short tons, dry weight)
    • Non-Nutritive Sweeteners
      • Non-Nutritive High-Intensity (Artificial) Sweeteners
      • Five Non-Nutritive Sweeteners Approved by FDA
        • (Table) Non-Nutritive High-Intensity Sweeteners Approved for U.S. Use
      • Saccharin: Long History of Use, Safety Concerns
      • Aspartame Also Popular, Riddled With Safety Concerns
      • Sucralose Has Majority of Market Share in U.S.
      • Acesulfame Potassium (Ace-K) Has Red Flags For Health
      • Neotame
    • Sugar Alcohols (Polyols)
      • (Table) Calorie Content of Commonly Used Polyols (relative to sugar at 4 cal/gm)
      • Erythritol Offers Organic and Very Low Calorie Option
      • Xylitol for Healthier Teeth
      • Maltitol for Sugar-Free Chocolate
      • Mannitol is Non-Humectant for Chewing Gum
  • Size and Growth of Market
    • Chapter Highlights
    • Scope and Methodology
      • Report Methodology
      • Note on IRI Data
      • 2007 Retail Sales Reach $3.1 Billion for All Sugar and Sweeteners
        • (Table) U.S. Estimated Retail Sales of Sugar and Sweeteners, 2007 (in millions of dollars)
      • Total 2007 Sugar and Sweetener Industry Valued at $9.8 Billion
        • (Table) U.S. Estimated Total Dollar Sales in Sugar and Sweeteners Industry*, 2007 (in millions of dollars)
      • Packaged Facts Projects 2008 Retail Sales at $3.1 Billion
        • (Table) U.S. Projected Retail Sales of Sugar and Sweeteners, 2008 (in millions of dollars)
      • Projected Sugar and Sweetener Retail Sales in 2012 at $3.4 billion
        • (Table) U.S. Projected Retail Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
        • (Table) U.S. Projected Total (Retail, Foodservice, Industrial) Sales of Sugar and Sweeteners, 2008-2012 (in millions of dollars)
      • Splenda is Runaway Leader in Retail Sugar Substitute Market Share
        • (Table) Retail Sales of Artificial Sweeteners/Sugar Substitutes and Select Brands in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars)
        • (Table) Retail Sales Market Share of Artificial Sweetener/Sugar Substitute Brands in Food, Drug and Mass-Market Stores, 2007
      • Sucralose Also Leads in Food and Beverage Processing
        • (Table) Distribution of Artificial Sweetener Use in Food and Beverage Processing
      • White Sugar Down Slightly in Five-Year Trend, Brown/Flavored Up
        • (Table) Retail Sales of Sugar in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars) % Change
      • Private Label Leads in Retail Sugar Sales
        • (Table) Top Brands of Granulated White Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
        • (Table) Top Brands of Brown/Powdered/Flavored Sugar by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
      • U.S. Retail Price of Refined Sugar Rising
        • (Table) U.S. Retail Refined Sugar Price, by Fiscal Year, 2000-2007 (in cents)
      • Candy Makers Raise Prices Due to Rising Ingredient Costs
      • Cereal, Candy Biggest Users of Sugar in Food Industry
        • (Table) U.S. Sugar Use in Food Manufacturing
      • Retail Accounts for Only 13% of Sugar Use by Volume
        • (Table) U.S. Sugar Distribution by Volume, by Type of User, 2007
      • Comparison of Wholesale and Retail Prices for Refined Sugar
        • (Table) U.S. Wholesale Refined Beet Sugar Price, Midwest markets, by fiscal year
      • Corn Sweetener Costs Also Rise
      • Producer Price Indices for Corn Sweetener and Cane and Beet Sugar
        • (Table) Producer Price Index, U.S. Annual, Corn Sweeteners (including glucose, dextrose, and high-fructose corn syrup), 2000-2007 (June, 1985 = 100)
        • (Table) Producer Price Index, U.S. Annual, Refined Beet sugar and byproducts, 2000-2007 (June, 1982 = 100)
        • (Table) Producer Price Index, U.S. Annual, Refined Cane Sugar and Byproducts, 2000-2007 (June, 1982 = 100)
      • Private Label Honey Leads Over All Brands
        • (Table) Top Brands of Honey by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
      • Leading Branded Honey Drops in Sales, Overall Sales Stable
        • (Table) Retail Sales of Honey in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars)
      • Molasses Sales Building Via Price and Natural Positioning
      • Maple and Pancake Syrups Comprise Most of Syrup/Molasses Category
        • (Table) Retail Sales of Syrup and Molasses in Food, Drug and Mass-Market Stores, 2003-2007 (in millions of dollars)
      • Karo Brand Leads Corn/White Syrup Sector
        • (Table) Leading Brands of Corn/Crystal/White Syrup by Dollar Sales in Food, Drug and Mass Market Stores, 2007 (in millions of dollars)
      • Pure Maple Syrup Brands Show Growth
        • (Table) Key Brands of Pure Maple Syrup by Dollar Sales in Food, Drug and Mass-Market Stores, 2007 (in millions of dollars)
        • (Table) Leading Brands of Maple-Flavored Syrup by Dollar Sales in Food, Drug and Mass Market Stores, 2007 (in millions of dollars)
      • Consumers Continue to Seek Out Organic, Natural, Less-Refined and Fair Trade
      • Per Capita Consumption Declines for All Caloric Sweeteners
        • (Table) Estimated U.S. Annual Per Capita Consumption of Refined Cane and Beet Sugar, 2000-2007 (in lbs, adjusted for loss)
        • (Table) Estimated U.S. Annual Per Capita Consumption of High Fructose Corn Syrup, 2000-2007 (in lbs, adjusted for loss)
        • (Table) Estimated U.S. Annual Per Capita Consumption of Other Sweeteners, 2000-2007 (in lbs, adjusted for loss)
      • Most Sweetener Purchases Made at Grocery Stores
        • (Table) 2007 Sugar and Sweetener Sales by Outlet
  • The Marketers
    • Chapter Highlights
    • Introduction
    • Mergers, Acquisitions and Major Investments
      • U.S. Sugar Sale to State of Florida
      • Imperial Sugar Builds Stake in Wholesome Sweeteners
      • Bunge Acquires Corn Products Intl, Tate & Lyle Sugar Trading Business
        • (Table) Competitive Profile: U.S. Sugar, Clewiston, FL
    • Company Overview
    • Impact of U.S. Sugar Sale on Industry and Region
      • Rural Counties, State Economy Affected
        • (Table) Competitive Profile: Florida Crystals Corp., West Palm Beach, FL
    • Company Overview
    • Organic and "Carbonfree" Sugar
    • Florida Crystals Selected for Ethanol Research Facility
    • Florida Crystals Plays Role in U.S. Sugar Sale to State
      • (Table) Competitive Profile: Imperial Sugar, Sugar Land, TX
    • Company Overview
    • Leadership Change for 2008
    • New Packaging for Legacy Products
      • (Table) Competitive Profile: Wholesome Sweeteners, Sugar Land, TX
    • Company Overview
    • New Products Find Traction in Natural, Organic Market
      • (Table) Competitive Profile: Amalgamated Sugar Company LLC, Boise, ID
    • Company Overview
    • Idaho Growers to Plant 95% GMO Sugar Beets, Amalgamated Says
      • (Table) Competitive Profile: American Crystal Sugar Company, Moorhead, MN
    • Company Overview
      • (Table) Company Overview
    • After Early Resistance, American Crystal Goes GMO
      • (Table) Competitive Profile: The NutraSweet Company, Chicago, IL
    • Company Overview
    • Ongoing Public Relations Battle
    • NutraSweet Partners with Domino Brand Sugar for Relaunch
      • (Table) Competitive Profile: McNeil Nutritionals, Fort Washington, PA
    • Company Overview
    • In 2005, Award for Business Transformation and a Lawsuit
    • Challenges to Splenda Supremacy
      • (Table) Competitive Profile: Corn Products International, Westchester, IL
    • Company Overview
    • Fortune Magazine Admires CPI
    • Chairman/CEO to Retire
      • (Table) Competitive Profile: Archer Daniels Midland, Decatur, IL
    • Company Overview
      • FDA Accepts Natural Claim for ADM High-Fructose Corn Syrup Processing
      • ADM Investing in Biofuels
      • Investor Concerns Send ADM Share Price Headed Downward in 2008
      • ADM Executive Speaks to Sweetener Colloquium
        • (Table) Competitive Profile: Cargill, Minneapolis, MN
    • Company Overview
    • Organic Glucose Syrup Supplier
    • Partnering with Coca-Cola for Stevia Derivative
    • Competitors Quickly Rise Up
    • Cargill, Others Self-Affirming GRAS Status for Stevia Extracts
      • (Table) Competitive Profile: Merisant Worldwide, Inc., Chicago, IL
    • Company Overview
    • Merisant Wages Legal Fight on Splenda
    • Whole Earth Sweetener Company Subsidiary to Market Stevia, Erythritol Products
      • (Table) Competitive Profile: Wisdom Natural Brands, Gilbert, AZ
    • Company Overview
    • Wisdom Natural Self-Affirms GRAS for Stevia as Sweetener
    • Negotiating with Sweet Leaf Tea
  • Supply, Distribution and Regulatory Policy
    • United States Sugar Policy
      • Economic Research Service Briefing on Sugar and Sweeteners Policy
      • Changes Mandated By 2007 Farm Bill
      • Sugar Ethanol Program Controversial
      • Results of NAFTA Implementation Unpredictable
      • USDA Sets Sugar Program Allotments for FY 2008
      • Sugar Beet, Sugar Cane and Corn Farming in the United States
      • Farmers Use Cooperatives for Refining, Marketing
      • Sugar and Honey Supply Three Significant Markets
        • (Table) U.S. Sugar Deliveries for Human Consumption, by Type of User, 2007
        • (Table) U.S. Sugar Deliveries by Percentage of User Type, 2007
      • Corn Syrup Primarily Used in Beverage and Food Processing
      • Deliveries of High-Fructose Corn Syrup Down Slightly in First, Second Quarters 2008
    • Regulatory Framework for Non-Nutritive Sweeteners
      • Proposed Rule Becomes Interim Policy for GRAS Notification Procedure
      • Five Artificial Sweeteners Currently Approved
      • High-Intensity Sweeteners Marketed to Consumers, Manufacturers, Foodservice
      • Sugar Alcohols Also Regulated by FDA; Labeling Care Required
      • FDA Allows Tooth Health Claim with Polyols
      • Sugar Alcohols Primarily Sold to Manufacturers, With One Exception
      • Stevia Derivatives Launched with GRAS Self-Affirmations
  • New Products and Trends
    • Chapter Highlights
    • Trends Overview
      • The Stevia Gamble
      • Natural is Good, Low-Glycemic Even Better
    • New Natural Sweetener Product Introductions: Stevia, Agave, Evaporated Cane Juice
      • Whole Earth Sweetener Co. Presents PureVia
      • Truvia Uses Traditional Sachet Packaging
      • SweetLeaf Repositions from Supplement to Sweetener
      • Weider Global Nutrition Markets Sweete Stevia Product
      • Other 2008 Stevia Introductions in Supplement, Personal Care Categories
      • Agave Product Introductions Likely to Include Organic, Vegan Tags
        • (Table) Product Tags Used With New Agave F&B Product Introductions (more than one tag may be used with a product line)
      • Madhava Honey Introduces Flavored Agave Nectar
      • Agave Sweetener Targets Hispanic At-Risk Population, Uses Spanish Language Labeling
      • Honest Tea Uses Agave in New Ready-to-Drink Tea Flavors
      • Low-Glycemic Index Flavored Syrups Use Agave
      • Agave Ideal Sweetener for Vegan Products
      • Organic Dairy-Free Frozen Desserts Sweetened with Agave, Rice Syrup
      • Cane Juice Use Increasing in Organic, Other Products
        • (Table) New Product Lines Using Evaporated Cane Juice (ECJ) as Sweetener
      • Target Goes Organic With Archer Farms Brand
      • Hansen's Natural Cane Soda Puts Cane Sugar Front and Center
      • Gluten-Free, Dairy-Free, Cane Juice-Sweetened Decadence
      • Barbara's Bakery Blends Fiber, Cane Juice, Organic in Cereal for Kids
      • Safeway Offers Private Label Organic ECJ
      • Specialty Sugars Sweeten Gourmet Market
    • High-Fructose Corn Syrup Still in Use
      • (Table) New Product Lines in Food and Beverage Categories Using High Fructose Corn Syrup as Sweetener
    • New Products and Trends in Polyols
      • Xylitol Most Often Appears in Chewing Gum
      • Erythritol Sold As Stand-Alone Sweetener
      • ZSweet: Z Stands for Zero
      • Wholesome Sweeteners Organic Zero is 100% Erythritol
      • Lakewood Juices Uses No Sugar Added Claim
    • New Products and Trends in Non-Nutritive Artificial Sweeteners
      • Energy Drinks Lead in New Product Introductions With Sucralose
        • (Table) New Product Lines in Food, Beverage, Personal Care Using Sucralose (brand name Splenda) as Sweetener
      • Wegman's Private Label Juice Beverages "Sweetened With Splenda"
      • Pillsbury Creates Brownie Mix, Cake Mix with Splenda
      • McNeil Nutritionals Offers Splenda "Minis"
      • Aspartame in the Middle
      • NutraSweet Launched as Tabletop Sweetener
      • Saccharin Still in Use. . . For Toothpaste
    • Advertising and Marketing Trends
      • Corn Sweetener Advocates Aim to "Surprise"
      • "No HFCS" Claims On the Rise
      • Advocacy Group Battles HFCS-Natural Link
      • Rudi's Organic Bakery Launches No HFCS Campaign, Says Parents Avoid It
      • Low Calorie Claims Up, Low/Less/No Sugar Still Frequent
        • (Table) Sugar/Calorie Claims on New Product Introductions, 2004-2008 (Year to Date)
        • (Table) FDA Definitions for Sugar Content Claims of Food
      • Low Glycemic Claims Making Headway
      • Non-Nutritive Sweeteners Do Battle, Spend Money on Advertising
      • Splenda Settles Advertising Lawsuit, Changes Positioning
      • Sweet `N Low Enlists Regis Philbin
  • The Consumer
    • Chapter Highlights
    • Market Driver: Obesity and Overweight
      • Definitions of Overweight and Obese
      • In 2007, 25.6% of American Adults Self-Report as Obese
      • Obesity and Overweight Rates Level for Children, Teens
      • Poll Says Obesity No. 1 Concern About Kids' Health
      • Sugar vs. High-Fructose Corn Syrup for Kids
    • How the Overweight/Obesity Driver May Affect Consumer Behavior
    • Market Driver: Diabetes
      • Diabetes Affecting Nearly 24 Million Americans
        • (Table) Estimated Prevalence of Diagnosed and Undiagnosed Diabetes in People Age 20 Years or Older, By Age Group, United States, 2007
        • (Table) Estimated Number of New Cases of Diagnosed Diabetes in People Age 20 Years or Older, By Age Group, United States, 2007
      • Low Glycemic Index Foods and Diabetes
      • 2006 Low Glycemic Index Foods and Beverages Reached $350 Million
    • Market Driver: Ingredient Awareness
      • Consumer Attitudes on Knowing Sweetener Ingredients, Artificial Sweeteners
        • (Table) Consumer Attitudes: Importance of Knowing Sweeteners "When you are purchasing food and beverages, how important is it for you to know what sweeteners are used?"
        • (Table) Consumer Attitudes: Safety of Artificial Sweeteners "How safe do you think artificial sweeteners are?"
        • (Table) Consumer Attitudes: Concern Over Usage of Artificial Sweeteners "How concerned are you regarding the amount of artificial sweeteners you and your family consume?
      • Food & Health Survey Finds Concerns About Both Sugar and Sweetener Use
        • (Table) Perceptions About Sugar in a Healthy Diet "As far as you know, which of the following statements, if any, are true? Check all that apply."
        • (Table) Concern With Amount and Type of Sugar
      • Some Survey Respondents Reducing Sweetener Use
        • (Table) Low-Calorie Sweetener Consumption Trends [IF AWARE] Please indicate whether you are trying to consume more or less of the following:
      • Younger Women Scrutinize Labels for Calories, Fat, Sugar
        • (Table) Which Sweeteners Concern Mothers?
      • Professor Says Sugar Not Related to ADHD or Behavior
      • More Consumers Read Labels, Look for Sugar
        • (Table) Responses to "I Always Check Food Labeling For the Content or Amount of the Following"
    • Market Driver: Organic
      • Organic Offers Alternative to Genetically Modified Sugar Beets
    • Simmons Market Research Data on Sugar and Sweetener Purchases and Attitudes
      • Most Households Buy Sugar, Use Less Than 1 Pound Each Month
        • (Table) Percentage of U.S. Households Using White Granulated Sugar
      • Store Brands Most Often Purchased
        • (Table) White Granulated Sugar Brands Most Often Purchased by Households
      • Largest Group of Sugar-Buying Households Use Less Than One Pound Per Month
        • (Table) White Granulated Sugar Amounts Used in Past 30 Days
      • Homemakers With Children Use Most Sugar
      • Percent of Households Using Sugar Substitutes/Artificial Sweeteners is Stable
        • (Table) Percent of U.S. Households Using Sugar Substitutes/Artificial Sweeteners, by Full Year Period
        • (Table) Sugar Substitute/Artificial Sweetener Brands Most Often Purchased by Households
        • (Table) Sugar Substitute/Artificial Sweetener Brands Most Often Purchased, by Full Year Period, Spring 2004-Winter 2008
      • Artificial Sweetener Users Most Often Use 3 Packets or Fewer
        • (Table) Sugar Substitute/Artificial Sweetener Used in Average Day, By Percent of Total Households (Full Year Period, Winter 2008)
    • Highlights of Consumer Attitude Survey Questions
      • Guilt Likely to Drive Artificial Sweetener Use
        • (Table) Consumers Much More Likely than Average to Strongly Agree with Statement: "I feel guilty when I eat a lot of
        • (Table) Consumers Much Less Likely than Average to Strongly Agree with Statement: "I feel guilty when I eat a lot of sweets"
      • Artificial Sweetener Users Highly Aware of Calories
        • (Table) Consumers Much More Likely than Average to Strongly Agree with Statement: "I eat what I like regardless of calories."
        • (Table) Consumers Much Less Likely than Average to Strongly Agree with Statement: "I eat what I like regardless of calories."
      • Users of Artificial Sweeteners Are Calorie Counters
        • (Table) Consumers Much More Likely than Average to Strongly Agree with Statement: "I normally count calories in the foods I eat."
        • (Table) Consumers Much Less Likely than Average to Strongly Agree with Statement: "I normally count calories in the foods I eat."
      • Organic, Natural Shoppers Also Those Using Most or Least Sugar
        • (Table) Consumers Much More Likely than Average to Strongly Agree with Statement: "When shopping for food, I look for natural/organic products."
        • (Table) Consumers Much Less Likely than Average to Strongly Agree with Statement: "When shopping for food, I look for natural/organic products."
  • Addresses of Select Marketers