Market Trends: Smoking Cessation Products

• Scope
• Methodology
• Product Introduction
• The Market
  • Retail Sales at $799 million in 2004
    • Table 1-1 U.S. Retail Dollar Sales of Smoking Cessation Products,
    • 2000-2004 (in million $)
    • Table 1-2 IRI-Tracked Sales of Smoking Cessation Products, 2000-2004 (in million $)
    
    
  • Major Categories
    • Figure 1-1 U.S. Smoking Cessation Category Shares, 2004 (%)
  
  
• Key Trends Affecting the Market
  • Increasing Cessation Rates
  • Increasing Tobacco Taxes
  • Schools Turn Smoke-Free
  • Tobacco Firms Spend Big on Advertising
  • Market Forecast
    • Table 1-3 Smoking Cessation Products Retail Sales Projections (in million $)
    
    
  • The Marketers
    • GSK Leads the Market
      • Table 1-4 IRI-Tracked Sales of Top Smoking Cessation Product Marketers, 2000-2004 (in million $)
      
      
    • Private Labels Thrive
      • Figure 1-2 U.S. Market Shares of Top Smoking Cessation Product Marketers, 2004 (%)
      
      
    • Nicorette - Largest Selling Brand
      • Table 1-5 IRI-Tracked Sales of Top Smoking Cessation Brands, 2000-2004 (in million $)
    
    
  • Marketing Dynamics
    • Small Players Rely on Outside Promotional Resources
    • GSK Sponsors NASCAR
    • Anti-smoking Ad Campaigns
    • States Distribute Nicotine Patches
    • Few New Product Introductions
    • The Consumer
      • Table 1-6 Demographic Profile of U.S. Smoking Cessation Products User

Chapter 2 The Market

• Product Introduction
• Product Description
• Industry Overview
  • Figure 2-1 IRI-Tracked Retail Sales of Smoking Cessation Products, 2000-2004 (in million $)
  
  
• Market Composition
  • Gums
    • Table 2-1 IRI-Tracked Sales of Smoking Cessation Products, by Category (in million $)
    • Table 2-2 U.S. Smoking Cessation Product Category Shares (%) (2000-2004)
    
    
  • The Patch
  • Lozenges & Tablets
  
  
• Key Trends & Challenges
  • Cessation on the Rise
    • Table 2-3 U.S. Adult Current Smokers (%)
    • Figure 2-2 U.S. Cigarette Consumption, 1991-2003
    
    
  • Cold Turkey Most Popular Approach
    • Table 2-4 U.S. Adult Smoking Cessation* (%)
    
    
  • States Increasing Taxes on Cigarettes
  • School and Youth Anti-Smoking Programs
    • Table 2-5 Percentage of Health Education Topics Taught at State, District and School Levels, 2000
    • Table 2-6 U.S. States with ‘Tobacco-Free Environment’ Policies in Schools
    
    
  • Philip Morris’ Anti-Smoking Efforts
  • Increasing Ad Spend by Tobacco Companies
    • Table 2-7 U.S. Advertising and Promotional Expenditures for Tobacco Products (in million $)
    
    
  • Smoking Bans in Public Places
    • Figure 2-3 U.S. Population Covered by Smoke-Free Indoor Air Laws, 2000-2005*
    
    
  • Employers Taking Measures to Eliminate Smoking
  • Emotional Support Key to Success
  • Cessation Through Hypnosis
  • Certain Anti-smoking Ads Ineffective
  • Lack of Funds for Anti-Smoking Programs
  • Consumer Misperceptions
  • Market Forecast
    • Figure 2-4 Smoking Cessation Products Retail Sales Projections, 2005-2009 (in million $)

Chapter 3 The Marketers

• Overview
  • GSK Dominates Anti-smoking Gums
  • Table 3-1 IRI-Tracked Sales of Smoking Cessation Gum Marketers, 2000-2004 (in million $)
  • Table 3-2 U.S. Market Share of Smoking Cessation Gum Marketers, 2000-2004 (%)
  • Table 3-3 IRI-Tracked Sales of Smoking Cessation Gum Brands, 2000-2004 (in million $)
  
  
• The Patch
  • Table 3-4 IRI-Tracked Sales of Smoking Cessation Patch Marketers, 2000-2004 (in million $)
  • Table 3-5 U.S. Market Share of Smoking Cessation Patch Marketers, 2000-2004 (%)
  • Table 3-6 IRI-Tracked Sales of Smoking Cessation Patch Brands, 2000-2004 (in million $)
  
  
• Lozenges & Tablets
  • Table 3-7 IRI-Tracked Sales of Smoking Cessation Lozenge & Tablet Marketers, 2000-2004 (in million $)
  • Table 3-8 U.S. Market Shares of Lozenge & Tablet Marketers, 2000-2004 (%)
  • Table 3-9 IRI-Tracked Sales of Lozenge & Tablet Brands, 2000-2004 (in million $)
  
  
• Smoking Cessation Products - Other Forms
  • Table 3-10 IRI-Tracked Sales of Other Smoking Cessation Product Marketers*, 2000-2004 (in million $)
  • Table 3-11 IRI-Tracked Sales of Other Smoking Cessation Brands*, 2000-2004 (in million $)
  
  
• Private Labels Surge
  • Figure 3-1 IRI-Tracked Sales of Private Label Smoking Cessation Products, 2000-2004 (in million $)