Market Trends: The Online Weight Loss and Diet Services Market
Packaged Facts
February 1, 2005 68 Pages - SKU: LA1021628
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Countries covered: United States
Special Offer. Now 25% off the original price of $1995.
On-line dieting services, which first appeared in the market in the mid-1990s, have been showing significant growth in the last seven years, with one major player, a top Forbes pick, reporting quarterly sales growth figures of up to 10 percent. More than 15 websites are now trying to cash in on this market, targeting the 30% of women online who are trying to lose weight, and the 57% of American consumers interested in buying and cooking healthier food, already a $30 billion component of annual supermarket sales.
This all-new report from Packaged Facts, Market Trends: The Online Weight Loss and Diet Services Market, describes the strategies of growing companies in this market area, their links with the food and exercise-equipment industries, and shows how both parallel and cooperative marketing by manufacturers and retailers are impacting consumer buying patterns.
Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods and services industries.
Report Methodology
The information in Market Trends: The Online Weight Loss and Diet Services Market was obtained from both primary and secondary research. Primary research entailed interviews and informal discussions with industry participants. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications. Our market size estimates are based on U.S. Bureau of Labor Statistics Consumer Expenditure Surveys, interviews with industry participants, market size estimates appearing in the trade press, and reported revenues of major service providers. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) spring 2004 consumer survey.
What You’ll Get in this Report
Market Trends: The Online Weight Loss and Diet Services Market offers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that this report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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Chapter 1
- Diets and the Internet
- Scope and Methodology
- While Lacking Hard Numbers, Clearly in Growth Mode
- Meager Beginnings Lead to Explosion of Sites
- A Threat to Other Dieting Players
- Synergies with Diet Food Goods
- Market Composition
- Different Types of Online Dieting Sites
- Low Barriers to Market Entry
- Variety of Weight-loss Costs
- Table 1-4 Sample Costs at Variety of Dieting Organizations
- Ease of Use
- Factors to Market Growth
- Recent Studies Suggest Online Dieting More Effective
- Corporate Wellness Programs Look For Help Online
- Health-Critical Dieters: The Ideal Market for Online Services
- Figure 1-3 New Cases of Diabetes Diagnosed in the United States, 1997-2002
- Nutrigenics: A Field of Study With Possiblities
- Potential of Internet Market Channels for Diet Foods
- Low Carb, South Beach and Other Popular Diet “Systems”
- Yet, Has Low-Carb Run Its Course?
- Opportunity for Reach Overweight Youth Online
Chapter 2 The Numbers
- A $40 Billion Overall Weight Loss Business
- Weight-Loss Frozen Dinners & Entrees Category Dominates Retail
- Market
- Figure 2-1 Percentage Category Share of Total U.S. Retail Sales of Weight-Loss Products, 2003
- Supermarkets Garner More Than Half of Total Retail Sales
- Marketer Rankings by 2001-2003 Sales Gains
- Figure 2-2 Top Marketers in Core Weight-Loss Categories by Dollar Gains in IRI-Tracked Sales, 2003 vs. 2001 (in millions of dollars)
- Cross-over Online Dieting Players Bank on Similar Market Trends
- Future Growth Rate
- Table 2-3 Projected Growth of the Online Dieting Market, 2004-2013
- Figure 2-3 Projected Growth of the Online Dieting Market, 2004-2013
Chapter 3 The Marketers
- Overview
- Traditional Versus Online
- Online Shakeout Inevitable
- Typical Online Dieting Features
- Do Any Diets Really Work?
- E-Diets Results
- Online Dieting Marketer Profiles
- Profile: EDiets.com
- Figure 3-1 Prices and Trading Volume of EDiets.com Stock
- 2000-2004
- Table 2-3 Growth of E-Diets.com 2000-2004
- eDiet Website Offerings
- Table 3-2 Jenny Craig Alternative Diet Plan Typical Weekly Menu on eDiets.com’s
- Profile: WeightWatchers.com
- Table 3-4 Weight Watchers Sales and Profits, 2000-2003 (in million $)
- Low-Carb Craze Slows Growth
- Partnering with Health Organizations, Restaurants
- Online Membership Viewed As A Different “Self-Help” Market
- Three Kinds of Online Services
- Two Kinds of Diet Plans
- Profile: SouthBeachDiet.com
- Partnership with Laura’s Lean Beef
- Too Complicated?
- Profile: JennyCraig.com
- Profile: ChangeOne.com
- Changing One Habit a Week
- Profile: DietWatch.com
- Profile: Food Marketer Sites
- Profile: Nonprofits
- Profiles: Smaller Players
- www.diet4uonline.com
- www.foodcount.com
- www.ishape.com
- www.lifeclinic.com
- www.a-personaldietitian.com
- www.fitday.com
- www.dietsite.com/dt/index.asp
- www.freetrainers.com
- www.dietbites.com
- www.startyourdiet.com
- www.ez-weightloss.com/ez-weightloss
- www.dietforum.com/plan.htm
- health.discovery.com/centers/weightloss/weightloss
- www.diet-i.com
- www.dietsguide.com
- www.sparkpeople.com
Chapter 4 The Consumer
- Simmons Analysis
- Overweight Meets the Internet
- Looking for Health and Help on the Internet
- Figure 4-1 Percentage Internet Activity of Individuals Age 3 +, 2001
- The Food Industry: Rolling with the Changes
- The Weight Loss Challenge for Consumers
- Table 4-1 Demographic Characteristics of Consumers who Consider their Diets Very Healthy
- Table 4-2 Demographic Characteristics of Consumers who Say They Will Try Any New Diet
- The Niche for Online Dieting Services: Women
- Table 4-3 Demographic Characteristics of Consumers who Say They Work at Eating a Well-Balanced Diet
- Figure 4-2 Computer and Internet Users by Age Distribution (3 to 80), 1997 and 2001
- Table 4-4 Demographic Characteristics of Consumers who Say They Try to Eat Healthier Foods These Days
- Table 4-5 Demographic Characteristics of Consumers who Say They are Currently Dieting
- Table 4-6 Demographic Characteristics of Consumers who Say that Most of the Time They are Trying to Lose Weight by Dieting
- Table 4-7 Demographic Characteristics of Consumers who Say They Count Calories in the Food They Eat
- The Overweight and Wired Young
- The Income Divide: Weight and Internet Access
- Figure 4-3 Annual Growth Internet Use by Family Income, December 1998 to September 2001
- Table 4-8 Demographic Characteristics of Consumers who Say that the First Place They Look for Information is the Internet
- Table 4-9 Demographic Characteristics of Consumers Who Get Their Health Information from the Internet
- Table 4-10 Demographic Characteristics of Consumers Who Had Used Online Medical or Other Information Services within 30 Days Prior to Survey
- The Role of Ethnicity in the Online Dieting Market
- Table 4-11 Demographic Characteristics of Consumers who Say the Internet Increased Their Desire to Learn/Search: Asians are significantly more likely to Agree
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