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Market Trends: Low-/No-Sugar Foods

Packaged Facts
May 1, 2004
116 Pages - SKU: LA959573

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Countries covered: United States

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Market Trends: Low-/No-Sugar Foods In this Market Trend report, Packaged Facts examines the market for low-/no-sugar foods (beverages are excluded) to assess their strengths in the face of formidable competition from the low-carb explosion, looking at whether low-carb is actually helping low-sugar and assessing the impact of new substitutes such as Splenda on the market. Low- and no-sugar foods have long been a staple of the diet market; this report examines segments of the market (including diet candies, sugarless gums, energy bars, and sugar substitutes) and selected marketers (e.g., Russell Stover, Wrigley, Carbolite), and offers a profile of the consumer for low- and no-sugar foods.

Introducing Market Trends Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology The information in Market Trends: Low-/No-Sugar Foods is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the food and ingredient markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You’ll Get in this Report Market Trends: U.S. Low-/No-Sugar Foods offers unique perspective on the diet foods market. No other market research report provides the analysis and trends coverage that Low-/No-Sugar offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report If your company wants to get a head’s up on the trends that will be driving the low-sugar foods market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans for low-sugar foods.
Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary

Scope and Methodology
- Scope of Report
- Low-/No-sugar Products
- Report Methodology
- Sugar Substitutes
The Market
- The Market For Low-/No-sugar Foods
- Table 1-1 Estimated U.S. Sales Of Sugar-free Foods, 2003-2008
- Sugarless Gum
- Table 1-2: U.S. Retail Sales Of Sugarless Gums, 2003
- Diet Candy
- Table 1-3: U.S. Retail Sales Of Diet Candy, 2003
- Sugar-Free Cookies
- Low-/No-Sugar Cereals
- Sugar Substitutes
- No-Sugar Added Ice Cream
Factors To Future Growth
- Diabetes, Obesity Rates to Influence Low-Sugar Product Growth
- The “Stigma” of Sugar Substitutes
The Competitive Situation
- Proliferation of Sugar-Free Candies/Products
- Marketers Join Diabetes-Fighting Efforts
The Low-Sugar Consumer
Low-/No-Sugar And The Overall Food Industry

Chapter 2: The Market

Market Definition—Low-/No-sugar
Methodology For Sales Estimates
Sugar Substitutes
- Saccharin
- Aspartame
- Acesulfame-K
- Sucralose
- Other Sweeteners
- Polyols or Sugar Alcohols
Wide Variety of Products
- Candies
- Gums
- Ice Cream
- Baked Goods
- Beverages

Sugar and Diet

Sugar Busters Diet

Purchasing Patterns Of The “Low-Sugar” Consumer

Survey Data And Figures
Use Of Sugar Substitutes: Overview
- Age Patterns
- Income Distribution
Table 2-1: Demographic Characteristics Favoring Use Of Sugar Substitutes/Artificial Sweeteners
- Daily Use
Figure 2-1: Number Of Sugar Substitute Packs Used Daily
- Brands: Equal
Table 2-2: Demographic Characteristics Favoring Use Of Equal As A Sugar Substitute

Brands: Splenda
Table 2-3: Demographic Characteristics Favoring Use Of Splenda As A Sugar Substitute
- Sweet ’N Low
Table 2-4: Demographic Characteristics Favoring Use of Sweet ’N Low As A Sugar Substitute
Sugarless Chewing/Bubble Gum
Table 2-5: Demographic Characteristics Favoring Use of Sugarless Chewing/Bubble Gum
Table 2-6: Demographic Characteristics Favoring Use of Hershey’s Carefree Koolerz
Table 2-7: Demographic Characteristics Favoring Use Of Hershey’s Ice Breakers
Table 2-8: Demographic Characteristics Favoring Use Of Cadbury Adams’ Trident
Table 2-9: Demographic Characteristics Favoring Use Of Wrigley’s Eclipse
Table 2-10: Demographic Characteristics Favoring Use Of Wrigley’s Extra
Table 2-11: Demographic Characteristics Favoring Use Of Wrigley’s Orbit
Sugarless Breath Mints/Strips
Table 2-12: Demographic Characteristics Favoring Use Of Sugarless Breath Mints/Strips
Table 2-13: Demographic Characteristics Favoring Use Of Wrigley’s Eclipse Flash Strips
Table 2-14: Demographic Characteristics Favoring Use Of Hershey’s Ice Breakers
Sugar-free Desserts
Table 2-15: Demographic Characteristics Favoring Use Of Sugar-free Flavored Gelatin Desserts
Sugar-Free Cookies—Snackwell’s
Table 2-16: Demographic Characteristics Favoring Use Of Snackwell’s Brand Of Sugar-free Cookies
No-/Reduced-sugar Jams, Jellies And Preserves
Table 2-17: Demographic Characteristics Favoring Use of No-sugar-added Jams, Jellies & Preserves
Table 2-18: Demographic Characteristics Favoring Use Of “Light”/Reduced-sugar Jams, Jellies & Preserves
Light/ Reduced-Calorie Pancake And Table Syrup
Table 2-19: Demographic Characteristics Favoring Use Of “Light”/Reduced-calorie Pancake And Table Syrup
Basis
Sugar-Free Pudding
Table 2-20: Demographic Characteristics Favoring Use of Sugar-free Pudding
Sugar-Free Yogurt
Table 2-21: Demographic Characteristics Favoring Use of “Light”/Sugar-free Yogurt

The Overall Market

Current State Of The Overall Weight-Loss Market
The Low-/No-Sugar Food Market Estimated At $2 Billion
Factors To Growth
- Impact of Low-Carb On Low-/No-sugar
- Aging Population
- Rising Diabetes Rates Could Fuel Growth
- Childhood Obesity Focuses New Attention On High-sugar Products
Sugar Substitutes Have A Mixed Health Record
New Wave Of Sugar Substitutes May Boost Market

Projected Market Growth

Low-/No-Sugar Food Market To Reach $4.1 Billion By 2008
Figure 2-2: Projected U.S. Sales Of Sugar-Free Foods, 2004-2008

Chapter 3: Competitive Situation

Impact Of Low-Carb On The Low-Sugar Market
Is There A Low-/No-Sugar Bandwagon?
Figure 3-1: New Product Trends Comparison—No-/Low-fat, No-/Low-carb And No-/Low-sugar

Marketer and Brand Shares

Sugarless Gum
- Wrigley Leads With 53 Percent Market Share
- New Products Drive Sales
Table 3-1: Top Marketers of Sugarless Gum By IRI-Tracked Sales And Shares, 2003
Table 3-2: Top Brands of Sugarless Gum Based on Increase In Sales, 2002-2003
Diet Candy
- Russell Stover Improves Its Share
- Hershey Joins The Fray
Table 3-3: Top Marketers of Diet Candy By IRI-Tracked Sales And Shares, 2003
Table 3-4: Top Brands of Diet Candy Based on Increase In Sales, 2002-2003
Sugar-Free Cookies
Low-Sugar Cereals
Low-/No-Sugar Desserts
No-Sugar-Added Ice Cream
Food Bars Move Beyond Diabetic Products
Sugar Substitutes: Splenda Takes Control
Table 3-5: Top Marketers of Sugar Substitutes By IRI-Tracked Sales And Shares, 2003

Marketing Trends

Retailers Showing Interest In Low-Sugar Lines
Educating the Consumer
Russell Stover Targets Pharmacy Section
Pricing Sugar-Free Products
Brand Association
- Kraft And Hershey Team Up With American Diabetes Association
- Bravo Foods Partners With Diabetes Research Institute
Advertising and Promotion Trends
- Splenda-Getting Closer To Natural
- Kraft Targets Hispanics In Partnership With H-E-B
- Hershey Teams with Cooking Lite
- Sugarless Gums—Wrigley and Cadbury Fight It Out
New Product Trends
- Splenda—The Preferred Sweetener
- ChampionLyte Introduces First Sugar-Free Isotonic Sports Drink
- Mid-calorie Drinks Set For Launch
New Product Introductions
- Table 3-6: Low-/No-sugar Chocolate Candy Introductions, 2003-2004
- Table 3-7: Low-/No-sugar Non-chocolate Candy Introductions, 2003-2004
- Table 3-8: Low-/No-sugar Crackers Introductions, 2003-2004
- Table 3-9: Low-/No-sugar Desserts Introductions, 2003-2004
- Table 3-10: Low-/No-sugar Jams, Jellies, Marmalades And Sweet Butters Introductions, 2003-2004
- Table 3-11: Low-/No-sugar Ice Cream, Novelties And Frozen Yogurt Introductions, 2003-2004
- Table 3-12: Low-/No-sugar Meal Replacements And Special Diet Food Introductions, 2003-2004
- Table 3-13: Low-/No-sugar Pastry And Baked Product Introductions, 2003-2004
- Table 3-14: Low-/No-sugar Snack Bars And Snacks Introductions, 2003-2004
- Table 3-15: Low-/No-sugar Staple Introductions, 2003-2004
- Table 3-16: New Low-/No-sugar Sweet Toppings Introductions, 2003-2004
- Table 3-17: Low-/No-sugar Yogurt And Yogurt Imitations Introductions, 2003-2004
Competitive Profiles
- Russell Stover Candies, Inc.
  - Diet Candy Leader
  - Good Returns from Sugar-Free
- Hershey Foods Corp.
- William Wrigley Jr. Co.
- Unilever
- Kraft/Nabisco
- Nestlé USA
- Carbolite Foods

Chapter 4: Low-/No-Sugar And The Overall Food Industry

Overall Impact On The Retail Food Industry
NCA Seeking to Debunk Myths About Sugar-Based Candy
Is Low-/No-Sugar A Selling Point?
Table 4-1: Product Introductions Tagged As Low-/No-Sugar, 2003-2004
Americans Love Their Sugar…
But Will Better Tasting Substitutes Compete For That Love?
“Health” Products Benefit From Improved Formulations
Room For a Middle Ground?
Sugar-Free Products —The Future

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