The U.S. Teens Market: Understanding the Changing Lifestyles and Trends of 12- to 19- Year Olds

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August 1, 2002
265 Pages - SKU: LA746398
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The U.S. Teens Market: Understanding the Changing Lifestyles and Trends of 12- to 19- Year Olds
  • I. EXECUTIVE SUMMARY (pp. 25-46) US $500.00
  • II. DEMOGRAPHIC OVERVIEW (pp. 47-116) US $1,270.00
  • III. SURVEY OF THE MARKET (pp. 117-148) US $608.00
  • IV. CONSUMER BEHAVIOR (pp. 149-174) US $625.00
  • V. MEDIA (pp. 175-194) US $446.00
  • VI. OVERVIEW OF MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 195-216) US $499.00
  • VII. CASE STUDIES OF COMPANIES MARKETING TO TEENS (pp. 217-236) US $450.00
  • APPENDIX I : EXAMPLES OF TEEN ADVERTISING (pp. 237-258) US $48.00
  • APPENDIX II: ADDRESSES OF SELECTED TEEN MARKET RESOURCES (pp. 259-267) US $91.00


 

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