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The U.S. Sports Nutritionals Market

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May 1, 2001
303 Pages - SKU: LA224403

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The U.S. Sports Nutritionals Market

I. EXECUTIVE SUMMARY (pp. 25-44) US $500.00
- SCOPE AND METHODOLOGY
- THE PRODUCTS
- SIZE AND GROWTH OF THE MARKET
- THE MARKETERS
- DISTRIBUTION AND RETAIL
- THE CONSUMER
II. THE PRODUCTS (pp. 45-81) US $571.00
- SCOPE OF THE REPORT
- HISTORY OF THE INDUSTRY
- PRODUCT BREAKOUTS
- GOVERNMENT AND INDUSTRY REGULATIONS
- TRADE ASSOCIATIONS
III. THE MARKET (pp. 82-105) US $331.00
- MARKET SIZE AND GROWTH
- MARKET COMPOSITION
- FACTORS TO MARKET GROWTH
- PROJECTED MARKET GROWTH
IV. THE MARKETERS (pp. 106-210) US $1,615.00
- THE MARKETERS
- MARKETER AND BRAND SHARES
- COMPETITIVE OVERVIEW
- COMPETITIVE FOCUS: SHORT-TERM ENERGY PRODUCTS
- COMPETITIVE FOCUS: STRENGTH AND BODYBUILDING PRODUCTS
- COMPETITIVE FOCUS: EXERCISE RECOVERY/SUPPORTIVE NUTRITION/ INJURY TREATMENT PRODUCTS
- COMPETITIVE FOCUS: SPORTS BARS
- COMPETITIVE PROFILE: AMERIFIT NUTRITION
- COMPETITIVE PROFILE: BODYONICS LTD.
- COMPETITIVE PROFILE: EXPERIMENTAL AND APPLIED SCIENCES, INC. (EAS)
- COMPETITIVE PROFILE: NESTL S. A. (POWERBAR, INC.)
- COMPETITIVE PROFILE: NATROL, INC. (PROLAB SPORTS NUTRITION)
- COMPETITIVE PROFILE: OPTIMUM NUTRITION, INC.
- COMPETITIVE PROFILE: ROYAL NUMICO N.V. (REXALL SUNDOWN, MET- RX USA, GNC, WORLDWIDE SPORT NUTRITION)
- MARKETING TOOLS AND TRENDS
- NEW PRODUCT TRENDS
- CONSUMER ADVERTISING AND PROMOTION
- TRADE ADVERTISING AND PROMOTION
V. DISTRIBUTION AND RETAIL (pp. 211-239) US $436.00
- AT THE DISTRIBUTION LEVEL
- AT THE RETAIL LEVEL
- RETAIL FOCUS: HEALTH AND NATURAL PRODUCT STORES
- RETAIL FOCUS: MASS-MARKET OUTLETS
- RETAIL FOCUS: INTERNET AND MAIL-ORDER SALES
- RETAIL FOCUS: OTHER CHANNELS
VI. THE CONSUMER (pp. 240-261) US $316.00
- CONSUMER USE AND DEMOGRAPHICS
- SPORTS AND FITNESS PARTICIPATION
- CONSUMER ATTITUDES
APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 292-303) US $128.00

The U.S. Sports Nutritionals Market

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