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The U.S. Market for Religious Publishing and Products

Packaged Facts
June 1, 1998
238 Pages - SKU: LA507

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The U.S. Market for Religious Publishing and Products

I. EXECUTIVE SUMMARY (pp. 15-32) US $121.00
- THE PRODUCTS
- THE MARKET
- THE MARKETERS
- DISTRIBUTION AND RETAIL
- THE CONSUMER
- SCOPE AND METHODOLOGY
II. THE PRODUCTS (pp. 32-48) US $135.00
- INTRODUCTION
- HISTORICAL SUMMARY: CHRISTIAN PRODUCTS
- HISTORICAL SUMMARY: NON-CHRISTIAN PRODUCTS
- MARKET DEFINITION
III. THE MARKET (pp. 48-88) US $266.00
- MARKET SIZE AND GROWTH
- MARKET COMPOSITION: BY PRODUCT TYPE
- MARKET COMPOSITION: BY DISTRIBUTION CHANNEL
- MARKET COMPOSITION: BY REGION
- MARKET COMPOSITION: BY SEASON
- FACTORS AFFECTING MARKET GROWTH
- MARKET PROJECTIONS
IV. THE MARKETERS (pp. 88-182) US $874.00
- THE MARKETERS
- COMPETITIVE OVERVIEW
- COMPETITIVE PROFILE: BERTELSMANN AG
- COMPETITIVE PROFILE: GAYLORD ENTERTAINMENT COMPANY
- COMPETITIVE PROFILE: JEWISH LIGHTS
- COMPETITIVE PROFILE: NEWS CORP./HARPERCOLLINS
- COMPETITIVE PROFILE: PROVIDENT MUSIC GROUP
- COMPETITIVE PROFILE: SHAMBHALA PUBLICATIONS
- COMPETITIVE PROFILE: THOMAS NELSON, INC.
- COMPETITIVE PROFILE: THORN EMI PLC/EMI MUSIC
- COMPETITIVE PROFILE: TIME WARNER
- COMPETITIVE PROFILE: TYNDALE HOUSE, INC.
- COMPETITIVE HIGHLIGHTS: SELECTED OTHER MARKETERS
- MARKETING TRENDS
- NEW PRODUCT TRENDS
- ADVERTISING AND PROMOTION
- PROFILE: THE CHRISTIAN MEDIA
- ADVERTISING POSITIONING
V. DISTRIBUTION AND RETAIL (pp. 183-198) US $114.00
- DISTRIBUTION
- AT THE RETAIL LEVEL
- RETAILER PROFILE: FAMILY CHRISTIAN STORES (FCS)
- RETAILER PROFILE: CHRISTIAN SUPERSTORES
VI. THE CONSUMER (pp. 199-222) US $227.00
- INTRODUCTION
- U.S. RELIGIOUS GROUPS
- PURCHASERS OF RELIGIOUS PRODUCTS
APPENDIX II: ADDRESSES OF SELECTED MARKETERS, DISTRIBUTORS, RETAILERS, TRADE ORGANIZATIONS, AND MAJOR MEDIA (pp. 224-240) US $59.00

The U.S. Market for Religious Publishing and Products

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