U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior

Below is the list of sections extracted directly from the report. Please note this list has been standardized and may not match the Table of Contents.

• Executive Summary
  • Scope and Methodology
    • Definition of Marketing Regions
    • Research Methodology
  • Introduction
    • Demographic Overview
      • (Table) Individuals and Households in the U.S.: By Region, 2005 (in millions)
    • Religious and Sociopolitical Outlook
  • Northeast
    • A Populous and Affluent Region
    • Key Minority Populations
    • High Interest in New Trends
    • Internet Drains Viewers from Multiple Media
  • East Central
    • More Rural, Less Affluent Households
    • A Clearly Conservative Region
  • West Central
    • White, Middle-Class Stronghold
    • Shopping Habits Driven by Price, Comfort, Function—Not Fashion
  • Southeast
    • Lower Incomes, Older Population
    • TV More Dominant in Information, Advertising Influence
  • Southwest
    • Households Inflated by Regional "Baby Boom"
    • Immigration Creating a "Majority-Minority" Region
  • Pacific
    • Younger, Larger, Wealthier Families
    • Population Shaped by Heavy Migration and Immigration
    • Strong Skew to Liberal Political and Social Views
  • Looking Ahead
    • Rapidly Aging Population in Central, Western States
    • Metropolitan Growth Picks Up in the East
    • High Birth, Immigration Rates Among Minorities
    • Repercussions of Katrina
    • Kids Drive Evolution in Social and Consumer Attitudes
• Executive Summary - Highlights
• Introduction
  • National Overview of U.S. Consumer Demographics, Attitudes, and Behavior
    • Demographic Overview
      • (Table) Individuals and Households in the U.S.: By Region, 2005 (in millions)
    • Religious and Sociopolitical Outlook
      • (Table) Selected Social and Religious Attitudes of U.S. Adults, 2005 (percent)
    • Television Dominates Entertainment, Information
      • (Table) Selected Media and Internet Attitudes and Behaviors of U.S. Adults, 2005 (percent)
    • Shoppers Stray from Specialty Stores, Driven by Price
      • (Table) Selected Shopping Attitudes and Behavior of U.S. Adults, 2005 (percent)
    • Interest in Healthy Living, Eating Strong Nationwide
      • (Table) Selected Food, Health, and Medicine-related Attitudes and Behavior of U.S. Adults, 2005 (percent)
• Introduction - Highlights
• Northeast
  • Adult Demographics, Attitudes, and Behavior
    • A Populous and Affluent Region
    • Left-Leaning Social Attitudes
    • Making Money, Spending Money
    • Advertising, Media, and the Internet
    • Strong Focus on Health in Food, Medicine, and Fitness
      • (Table) Household Demographic Overview: Northeast Region, 2005
      • (Table) Population Demographic Overview: Northeast Region, 2005
      • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: ortheast Region, 2005
      • (Table) Overview of Family Life, Social Life, and Work Life Perspectives:
      • (Table) Financial Attitudes and Behaviors: Northeast Region, 2005
      • (Table) Shopping Attitudes and Behaviors: Northeast Region, 2005
      • (Table) Apparel-Related Attitudes and Behaviors: Northeast Region, 2005
      • (Table) Media- and Technology-Related Attitudes and Behaviors: Northeast Region, 2005
      • (Table) Automobile-Related Attitudes and Behaviors: Northeast Region, 2005
      • (Table) Internet-Related Attitudes and Behaviors: Northeast Region, 2005
      • (Table) Food-Related Attitudes and Behaviors: Northeast Region, 2005
      • (Table) Medical Attitudes and Behaviors: Northeast Region, 2005
      • (Table) Participation in Fitness and Sports Activities: Northeast Region, 2005
  • Kids' and Teens' Demographics, Attitudes, and Behaviors
    • Demographic Overview
    • More Trendy, Less Judgmental?
    • Strong Media Involvement Among Teens
    • Food, Health and Fitness
      • (Table) Overview of Kids' Demographics: Northeast Region, 2005
      • (Table) Overview of Teen Demographics: Northeast Region, 2005
      • (Table) Overview of Kids' Attitudes and Behaviors: Northeast Region, 2005
      • (Table) Overview of Teen Attitudes and Behaviors: Northeast Region, 2005
• Northeast - Highlights
• East Central
  • Adult Demographics, Attitudes, and Behaviors
    • More Rural, Less Affluent Households
    • Low Educational Attainment and Few Professional Jobs
    • A Clearly Conservative Region
    • Wealth and Money Not Important Social Forces
    • Loyal and Conservative Consumers
    • Trailing in Media and Internet Trends
    • Below Average in Healthy Living
      • (Table) Household Demographic Overview: East Central Region, 2005
      • (Table) Population Demographic Overview: East Central Region, 2005
      • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations:
      • (Table) Overview of Family Life, Social Life, and Work Life Perspectives:
      • (Table) Financial Attitudes and Behaviors: East Central Region, 2005
      • (Table) Shopping Attitudes and Behaviors: East Central Region, 2005
      • (Table) Automobile-Related Attitudes and Behaviors: East Central Region, 2005
      • (Table) Media- and Technology-Related Attitudes and Behaviors: East Central Region, 2005
      • (Table) Internet-Related Attitudes and Behaviors: East Central Region, 2005
      • (Table) Apparel-Related Attitudes and Behaviors: East Central Region, 2005
      • (Table) Food-Related Attitudes and Behaviors: East Central Region, 2005
      • (Table) Medical Attitudes and Behaviors: East Central Region, 2005
      • (Table) Participation in Fitness and Sports Activities: East Central Region, 2005
  • Kids' and Teens' Demographics, Attitudes, and Behavior
    • Demographic Overview
    • East Central Kids Less Media-Savvy
    • Teens Resist Advertising, Respond to Peer Groups
    • Teens Above Average in Music Awareness, Internet Use
    • Teen Financial Attitudes Mirror Parents'
    • Sports and Recreation Participation Below Average
      • (Table) Overview of Kids' Demographics: East Central Region, 2005
      • (Table) Overview of Teen Demographics: East Central Region, 2005
      • (Table) Overview of Kids' Attitudes and Behaviors: East Central Region, 2005
      • (Table) Overview of Teen Attitudes and Behaviors: East Central Region, 2005
• East Central - Highlights
• West Central
  • Adult Demographics, Attitudes, and Behavior
    • White, Middle-Class Stronghold
    • Political, Social Attitudes Skew "Middle of the Road"
    • Shopping Habits Driven by Price, Comfort, Function—Not Fashion
    • Advertising and Media Involvement Skews Low
    • Unhealthy Habits More Prevalent
      • (Table) Household Demographic Overview: West Central Region, 2005
      • (Table) Population Demographic Overview: West Central Region, 2005
      • (Table) Financial Attitudes and Behaviors: West Central Region, 2005
      • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations:
      • (Table) Overview of Family Life, Social Life, and Work Life Perspectives:
      • (Table) Shopping Attitudes and Behaviors: West Central Region, 2005
      • (Table) Apparel-Related Attitudes and Behaviors: West Central Region, 2005
      • (Table) Automobile-Related Attitudes and Behaviors: West Central Region, 2005
      • (Table) Media- and Technology-Related Attitudes and Behaviors: West Central Region, 2005
      • (Table) Internet-Related Attitudes and Behaviors: West Central Region, 2005
      • (Table) Food-Related Attitudes and Behaviors: West Central Region, 2005
      • (Table) Medical Attitudes and Behaviors: West Central Region, 2005
      • (Table) Participation in Fitness and Sports Activities: West Central Region, 2005
  • Kids' and Teens' Demographics, Attitudes, and Behaviors
    • Demographic Overview
    • Kids Share Media Aversion, Favor Peer Groups
    • Teens More Influenced by Peers and Internet
    • Health Awareness Strong Among Teens
    • Sports Important to Kids and Teens
      • (Table) Overview of Kids' Demographics: West Central Region, 2005
      • (Table) Overview of Teen Demographics: West Central Region, 2005
      • (Table) Overview of Kids' Attitudes and Behaviors: West Central Region, 2005
      • (Table) Overview of Teen Attitudes and Behaviors: West Central Region, 2005
• West Central - Highlights
• Southeast
  • Adult Demographics, Attitudes, and Behaviors
    • Lower Incomes, Older Population
    • Retiree and Mobile Home Capital of the Nation
    • Ultraconservative and Evangelical
    • Shoppers Focused on Price
    • TV More Dominant in Information, Advertising Influence
    • Focused on Health, But Favoring Fast Food
      • (Table) Household Demographic Overview: Southeast Region, 2005 (U.S. households)
      • (Table) Population Demographic Overview: Southeast Region, 2005 (U.S. adults)
      • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Southeast Region, 2004 (U.S. adults)
      • (Table) Overview of Family Life, Social Life, and Work Life Perspectives: Southeast Region, 2004 (U.S. adults)
      • (Table) Shopping Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
      • (Table) Financial Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
      • (Table) Automobile-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
      • (Table) Media- and Technology-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
      • (Table) Apparel-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
      • (Table) Internet-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
      • (Table) Food-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
      • (Table) Medical Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
      • (Table) Participation in Fitness and Sports Activities: Southeast Region, 2004 (U.S. adults)
  • Kids' and Teens' Demographics, Attitudes, and Behavior
    • Densest Population of Black Kids and Teens
    • Media Exerts Stronger Pull on Young Consumers
    • Teens More Tech and Fashion-Savvy Than Parents
    • Poor Eating Patterns, But Physical Activity Skews High
      • (Table) Overview of Kids' Demographics: Southeast Region, 2005 (U.S. kids age 6-11)
      • (Table) Overview of Teen Demographics: Southeast Region, 2005 (U.S. children age 12-17)
      • (Table) Overview of Kids' Attitudes and Behaviors: Southeast Region, 2005 (U.S. kids age 6-11)
      • (Table) Overview of Teen Attitudes and Behaviors: Southeast Region, 2005 (U.S. children age 12-17)
• Southeast - Highlights
• Southwest
  • Adult Demographics, Attitudes, and Behaviors
    • A Transformed Region, A Displaced Populace
    • Households Inflated by Regional "Baby Boom"
    • Educational Attainment Low, But Set to Improve
    • Democrats in Name, Republicans in Practice?
    • Family, Friends Important in Shopping and Other Activities
    • Media Involvement Skews High, But Internet a Minor Influence
    • Healthy Living Curtailed by Busy Lifestyle
      • (Table) Household Demographic Overview: Southwest Region, 2005 (U.S. households)
      • (Table) Population Demographic Overview: Southwest Region, 2005 (U.S. adults)
      • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Southwest Region, 2005 (U.S. adults)
      • (Table) Overview of Family Life, Social Life, and Work Life Perspectives: Southwest Region, 2005 (U.S. adults)
      • (Table) Shopping Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
      • (Table) Financial Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
      • (Table) Automobile-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
      • (Table) Apparel-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
      • (Table) Media- and Technology-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
      • (Table) Internet-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
      • (Table) Food-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
      • (Table) Medical Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
      • (Table) Participation in Fitness and Sports Activities: Southwest Region, 2005 (U.S. adults)
  • Kids' and Teens' Demographics, Attitudes, and Behavior
    • Heavy Skew to Younger Kids, Hispanic Population
    • TV a Massive Influence on Region's Youth
    • Teens More Status- and Media-Obsessed
    • Plenty of Leisure Time for Young Southwesterners
      • (Table) Overview of Kids' Demographics: Southwest Region, 2005 (U.S. kids age 6-11)
      • (Table) Overview of Teen Demographics: Southwest Region, 2005 (U.S. children age 12-17)
      • (Table) Overview of Kids' Attitudes and Behaviors: Southwest Region, 2005 (U.S. kids age 6-11)
      • (Table) Overview of Teen Attitudes and Behaviors: Southwest Region, 2005 (U.S. children age 12-17)
• Southwest - Highlights
• Pacific
  • Adult Demographics, Attitudes, and Behavior
    • Younger, Larger, Wealthier Families
    • Education Skews High at Top and Bottom of Scale
    • Strong Skew to Liberal Political and Social Views
    • Style- and Trend-Conscious Shoppers
    • Internet a Massive Influence Across All Aspects of Life
    • Healthy Living, Healthy Eating
      • (Table) Household Demographic Overview: Pacific Region, 2005 (U.S. households)
      • (Table) Population Demographic Overview: Pacific Region, 2005 (U.S. adults)
      • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Pacific Region, 2005 (U.S. adults)
      • (Table) Overview of Family Life, Social Life, and Work Life Perspectives: Pacific Region, 2005 (U.S. adults)
      • (Table) Shopping Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
      • (Table) Financial Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
      • (Table) Automobile-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
      • (Table) Media- and Technology-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
      • (Table) Internet-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
      • (Table) Apparel-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
      • (Table) Food-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
      • (Table) Medical Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
      • (Table) Participation in Fitness and Sports Activities: Pacific Region, 2005 (U.S. adults)
  • Kids' and Teens' Demographics, Attitudes, and Behavior
    • Strong Skew to Pre-Teens, Hispanic, and Asian Populations
    • Kids Driven by Fame, Less Fond of TV
    • Teens More Jaded About Media, Shopping
    • Older Kids More Active, Connected to Family
      • (Table) Overview of Kids' Demographics: Pacific Region, 2005 (U.S. kids age 6-11)
      • (Table) Overview of Teen Demographics: Pacific Region, 2005 (U.S. children age 12-17)
      • (Table) Overview of Kids' Attitudes and Behaviors: Pacific Region, 2005 (U.S. kids age 6-11)
      • (Table) Overview of Teen Attitudes and Behaviors: Pacific Region, 2005 (U.S. children age 12-17)
• Pacific - Highlights
• Looking Ahead
  • Trends and Opportunities
    • Rapidly Aging Population in Central, Western States
    • Metropolitan Growth Picks Up in the East
    • High Birth, Immigration Rates Among Minorities
    • Untapped Spending Power in Minority Populations
    • Repercussions of Katrina
    • Demographic Shift in America's Youth
      • (Table) Kids and Teens in the U.S., by Region (in millions)
    • Higher Skew to Future Racial Composition of Regions
    • Evolving Social and Consumer Attitudes
    • Kids and Teens Put Regions Online
    • Healthy Trends Skew Up and Down