U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior (Detailed Contents)

U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior


January 1, 2006
400 Pages - SKU: LA945870
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US Regional Trends Demographics Attitudes and Consumer Behavior
  • Chapter 1 Executive Summary (pp. 19-36) US $500.00
  • Chapter 2 Introduction (pp. 36-48) US $145.00
  • Chapter 3 Northeast (pp. 48-106) US $793.00
  • Chapter 4 East Central (pp. 106-164) US $777.00
  • Chapter 5 West Central (pp. 164-222) US $782.00
  • Chapter 6 Southeast (pp. 222-278) US $779.00
  • Chapter 7 Southwest (pp. 278-334) US $772.00
  • Chapter 8 Pacific (pp. 334-390) US $762.00
  • Chapter 9 Looking Ahead (pp. 390-402) US $107.00

Below is the list of sections extracted directly from the report. Please note this list has been standardized and may not match the Table of Contents.

  • Executive Summary
    • Scope and Methodology
      • Definition of Marketing Regions
      • Research Methodology
    • Introduction
      • Demographic Overview
        • (Table) Individuals and Households in the U.S.: By Region, 2005 (in millions)
      • Religious and Sociopolitical Outlook
    • Northeast
      • A Populous and Affluent Region
      • Key Minority Populations
      • High Interest in New Trends
      • Internet Drains Viewers from Multiple Media
    • East Central
      • More Rural, Less Affluent Households
      • A Clearly Conservative Region
    • West Central
      • White, Middle-Class Stronghold
      • Shopping Habits Driven by Price, Comfort, Function—Not Fashion
    • Southeast
      • Lower Incomes, Older Population
      • TV More Dominant in Information, Advertising Influence
    • Southwest
      • Households Inflated by Regional "Baby Boom"
      • Immigration Creating a "Majority-Minority" Region
    • Pacific
      • Younger, Larger, Wealthier Families
      • Population Shaped by Heavy Migration and Immigration
      • Strong Skew to Liberal Political and Social Views
    • Looking Ahead
      • Rapidly Aging Population in Central, Western States
      • Metropolitan Growth Picks Up in the East
      • High Birth, Immigration Rates Among Minorities
      • Repercussions of Katrina
      • Kids Drive Evolution in Social and Consumer Attitudes
  • Executive Summary - Highlights
  • Introduction
    • National Overview of U.S. Consumer Demographics, Attitudes, and Behavior
      • Demographic Overview
        • (Table) Individuals and Households in the U.S.: By Region, 2005 (in millions)
      • Religious and Sociopolitical Outlook
        • (Table) Selected Social and Religious Attitudes of U.S. Adults, 2005 (percent)
      • Television Dominates Entertainment, Information
        • (Table) Selected Media and Internet Attitudes and Behaviors of U.S. Adults, 2005 (percent)
      • Shoppers Stray from Specialty Stores, Driven by Price
        • (Table) Selected Shopping Attitudes and Behavior of U.S. Adults, 2005 (percent)
      • Interest in Healthy Living, Eating Strong Nationwide
        • (Table) Selected Food, Health, and Medicine-related Attitudes and Behavior of U.S. Adults, 2005 (percent)
  • Introduction - Highlights
  • Northeast
    • Adult Demographics, Attitudes, and Behavior
      • A Populous and Affluent Region
      • Left-Leaning Social Attitudes
      • Making Money, Spending Money
      • Advertising, Media, and the Internet
      • Strong Focus on Health in Food, Medicine, and Fitness
        • (Table) Household Demographic Overview: Northeast Region, 2005
        • (Table) Population Demographic Overview: Northeast Region, 2005
        • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: ortheast Region, 2005
        • (Table) Overview of Family Life, Social Life, and Work Life Perspectives:
        • (Table) Financial Attitudes and Behaviors: Northeast Region, 2005
        • (Table) Shopping Attitudes and Behaviors: Northeast Region, 2005
        • (Table) Apparel-Related Attitudes and Behaviors: Northeast Region, 2005
        • (Table) Media- and Technology-Related Attitudes and Behaviors: Northeast Region, 2005
        • (Table) Automobile-Related Attitudes and Behaviors: Northeast Region, 2005
        • (Table) Internet-Related Attitudes and Behaviors: Northeast Region, 2005
        • (Table) Food-Related Attitudes and Behaviors: Northeast Region, 2005
        • (Table) Medical Attitudes and Behaviors: Northeast Region, 2005
        • (Table) Participation in Fitness and Sports Activities: Northeast Region, 2005
    • Kids' and Teens' Demographics, Attitudes, and Behaviors
      • Demographic Overview
      • More Trendy, Less Judgmental?
      • Strong Media Involvement Among Teens
      • Food, Health and Fitness
        • (Table) Overview of Kids' Demographics: Northeast Region, 2005
        • (Table) Overview of Teen Demographics: Northeast Region, 2005
        • (Table) Overview of Kids' Attitudes and Behaviors: Northeast Region, 2005
        • (Table) Overview of Teen Attitudes and Behaviors: Northeast Region, 2005
  • Northeast - Highlights
  • East Central
    • Adult Demographics, Attitudes, and Behaviors
      • More Rural, Less Affluent Households
      • Low Educational Attainment and Few Professional Jobs
      • A Clearly Conservative Region
      • Wealth and Money Not Important Social Forces
      • Loyal and Conservative Consumers
      • Trailing in Media and Internet Trends
      • Below Average in Healthy Living
        • (Table) Household Demographic Overview: East Central Region, 2005
        • (Table) Population Demographic Overview: East Central Region, 2005
        • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations:
        • (Table) Overview of Family Life, Social Life, and Work Life Perspectives:
        • (Table) Financial Attitudes and Behaviors: East Central Region, 2005
        • (Table) Shopping Attitudes and Behaviors: East Central Region, 2005
        • (Table) Automobile-Related Attitudes and Behaviors: East Central Region, 2005
        • (Table) Media- and Technology-Related Attitudes and Behaviors: East Central Region, 2005
        • (Table) Internet-Related Attitudes and Behaviors: East Central Region, 2005
        • (Table) Apparel-Related Attitudes and Behaviors: East Central Region, 2005
        • (Table) Food-Related Attitudes and Behaviors: East Central Region, 2005
        • (Table) Medical Attitudes and Behaviors: East Central Region, 2005
        • (Table) Participation in Fitness and Sports Activities: East Central Region, 2005
    • Kids' and Teens' Demographics, Attitudes, and Behavior
      • Demographic Overview
      • East Central Kids Less Media-Savvy
      • Teens Resist Advertising, Respond to Peer Groups
      • Teens Above Average in Music Awareness, Internet Use
      • Teen Financial Attitudes Mirror Parents'
      • Sports and Recreation Participation Below Average
        • (Table) Overview of Kids' Demographics: East Central Region, 2005
        • (Table) Overview of Teen Demographics: East Central Region, 2005
        • (Table) Overview of Kids' Attitudes and Behaviors: East Central Region, 2005
        • (Table) Overview of Teen Attitudes and Behaviors: East Central Region, 2005
  • East Central - Highlights
  • West Central
    • Adult Demographics, Attitudes, and Behavior
      • White, Middle-Class Stronghold
      • Political, Social Attitudes Skew "Middle of the Road"
      • Shopping Habits Driven by Price, Comfort, Function—Not Fashion
      • Advertising and Media Involvement Skews Low
      • Unhealthy Habits More Prevalent
        • (Table) Household Demographic Overview: West Central Region, 2005
        • (Table) Population Demographic Overview: West Central Region, 2005
        • (Table) Financial Attitudes and Behaviors: West Central Region, 2005
        • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations:
        • (Table) Overview of Family Life, Social Life, and Work Life Perspectives:
        • (Table) Shopping Attitudes and Behaviors: West Central Region, 2005
        • (Table) Apparel-Related Attitudes and Behaviors: West Central Region, 2005
        • (Table) Automobile-Related Attitudes and Behaviors: West Central Region, 2005
        • (Table) Media- and Technology-Related Attitudes and Behaviors: West Central Region, 2005
        • (Table) Internet-Related Attitudes and Behaviors: West Central Region, 2005
        • (Table) Food-Related Attitudes and Behaviors: West Central Region, 2005
        • (Table) Medical Attitudes and Behaviors: West Central Region, 2005
        • (Table) Participation in Fitness and Sports Activities: West Central Region, 2005
    • Kids' and Teens' Demographics, Attitudes, and Behaviors
      • Demographic Overview
      • Kids Share Media Aversion, Favor Peer Groups
      • Teens More Influenced by Peers and Internet
      • Health Awareness Strong Among Teens
      • Sports Important to Kids and Teens
        • (Table) Overview of Kids' Demographics: West Central Region, 2005
        • (Table) Overview of Teen Demographics: West Central Region, 2005
        • (Table) Overview of Kids' Attitudes and Behaviors: West Central Region, 2005
        • (Table) Overview of Teen Attitudes and Behaviors: West Central Region, 2005
  • West Central - Highlights
  • Southeast
    • Adult Demographics, Attitudes, and Behaviors
      • Lower Incomes, Older Population
      • Retiree and Mobile Home Capital of the Nation
      • Ultraconservative and Evangelical
      • Shoppers Focused on Price
      • TV More Dominant in Information, Advertising Influence
      • Focused on Health, But Favoring Fast Food
        • (Table) Household Demographic Overview: Southeast Region, 2005 (U.S. households)
        • (Table) Population Demographic Overview: Southeast Region, 2005 (U.S. adults)
        • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Southeast Region, 2004 (U.S. adults)
        • (Table) Overview of Family Life, Social Life, and Work Life Perspectives: Southeast Region, 2004 (U.S. adults)
        • (Table) Shopping Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
        • (Table) Financial Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
        • (Table) Automobile-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
        • (Table) Media- and Technology-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
        • (Table) Apparel-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
        • (Table) Internet-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
        • (Table) Food-Related Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
        • (Table) Medical Attitudes and Behaviors: Southeast Region, 2004 (U.S. adults)
        • (Table) Participation in Fitness and Sports Activities: Southeast Region, 2004 (U.S. adults)
    • Kids' and Teens' Demographics, Attitudes, and Behavior
      • Densest Population of Black Kids and Teens
      • Media Exerts Stronger Pull on Young Consumers
      • Teens More Tech and Fashion-Savvy Than Parents
      • Poor Eating Patterns, But Physical Activity Skews High
        • (Table) Overview of Kids' Demographics: Southeast Region, 2005 (U.S. kids age 6-11)
        • (Table) Overview of Teen Demographics: Southeast Region, 2005 (U.S. children age 12-17)
        • (Table) Overview of Kids' Attitudes and Behaviors: Southeast Region, 2005 (U.S. kids age 6-11)
        • (Table) Overview of Teen Attitudes and Behaviors: Southeast Region, 2005 (U.S. children age 12-17)
  • Southeast - Highlights
  • Southwest
    • Adult Demographics, Attitudes, and Behaviors
      • A Transformed Region, A Displaced Populace
      • Households Inflated by Regional "Baby Boom"
      • Educational Attainment Low, But Set to Improve
      • Democrats in Name, Republicans in Practice?
      • Family, Friends Important in Shopping and Other Activities
      • Media Involvement Skews High, But Internet a Minor Influence
      • Healthy Living Curtailed by Busy Lifestyle
        • (Table) Household Demographic Overview: Southwest Region, 2005 (U.S. households)
        • (Table) Population Demographic Overview: Southwest Region, 2005 (U.S. adults)
        • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Southwest Region, 2005 (U.S. adults)
        • (Table) Overview of Family Life, Social Life, and Work Life Perspectives: Southwest Region, 2005 (U.S. adults)
        • (Table) Shopping Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
        • (Table) Financial Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
        • (Table) Automobile-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
        • (Table) Apparel-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
        • (Table) Media- and Technology-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
        • (Table) Internet-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
        • (Table) Food-Related Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
        • (Table) Medical Attitudes and Behaviors: Southwest Region, 2005 (U.S. adults)
        • (Table) Participation in Fitness and Sports Activities: Southwest Region, 2005 (U.S. adults)
    • Kids' and Teens' Demographics, Attitudes, and Behavior
      • Heavy Skew to Younger Kids, Hispanic Population
      • TV a Massive Influence on Region's Youth
      • Teens More Status- and Media-Obsessed
      • Plenty of Leisure Time for Young Southwesterners
        • (Table) Overview of Kids' Demographics: Southwest Region, 2005 (U.S. kids age 6-11)
        • (Table) Overview of Teen Demographics: Southwest Region, 2005 (U.S. children age 12-17)
        • (Table) Overview of Kids' Attitudes and Behaviors: Southwest Region, 2005 (U.S. kids age 6-11)
        • (Table) Overview of Teen Attitudes and Behaviors: Southwest Region, 2005 (U.S. children age 12-17)
  • Southwest - Highlights
  • Pacific
    • Adult Demographics, Attitudes, and Behavior
      • Younger, Larger, Wealthier Families
      • Education Skews High at Top and Bottom of Scale
      • Strong Skew to Liberal Political and Social Views
      • Style- and Trend-Conscious Shoppers
      • Internet a Massive Influence Across All Aspects of Life
      • Healthy Living, Healthy Eating
        • (Table) Household Demographic Overview: Pacific Region, 2005 (U.S. households)
        • (Table) Population Demographic Overview: Pacific Region, 2005 (U.S. adults)
        • (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Pacific Region, 2005 (U.S. adults)
        • (Table) Overview of Family Life, Social Life, and Work Life Perspectives: Pacific Region, 2005 (U.S. adults)
        • (Table) Shopping Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
        • (Table) Financial Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
        • (Table) Automobile-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
        • (Table) Media- and Technology-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
        • (Table) Internet-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
        • (Table) Apparel-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
        • (Table) Food-Related Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
        • (Table) Medical Attitudes and Behaviors: Pacific Region, 2005 (U.S. adults)
        • (Table) Participation in Fitness and Sports Activities: Pacific Region, 2005 (U.S. adults)
    • Kids' and Teens' Demographics, Attitudes, and Behavior
      • Strong Skew to Pre-Teens, Hispanic, and Asian Populations
      • Kids Driven by Fame, Less Fond of TV
      • Teens More Jaded About Media, Shopping
      • Older Kids More Active, Connected to Family
        • (Table) Overview of Kids' Demographics: Pacific Region, 2005 (U.S. kids age 6-11)
        • (Table) Overview of Teen Demographics: Pacific Region, 2005 (U.S. children age 12-17)
        • (Table) Overview of Kids' Attitudes and Behaviors: Pacific Region, 2005 (U.S. kids age 6-11)
        • (Table) Overview of Teen Attitudes and Behaviors: Pacific Region, 2005 (U.S. children age 12-17)
  • Pacific - Highlights
  • Looking Ahead
    • Trends and Opportunities
      • Rapidly Aging Population in Central, Western States
      • Metropolitan Growth Picks Up in the East
      • High Birth, Immigration Rates Among Minorities
      • Untapped Spending Power in Minority Populations
      • Repercussions of Katrina
      • Demographic Shift in America's Youth
        • (Table) Kids and Teens in the U.S., by Region (in millions)
      • Higher Skew to Future Racial Composition of Regions
      • Evolving Social and Consumer Attitudes
      • Kids and Teens Put Regions Online
      • Healthy Trends Skew Up and Down

 
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