This completely new Packaged Facts report provides a detailed and wide-ranging analysis and comparison of demographic trends and consumer attitudes and behaviors in six U.S. geographic regions: Northeast, East Central, West Central, Southeast, Southwest, and Pacific. An introductory chapter draws on Census Bureau, Bureau of Labor Statistics, and other key government and private sector data sources to provide an overview of major national trends and a guide to notable differences and similarities between the regions. Subsequent chapters draw on the most current (Spring 2005) and uniquely cross-tabbed Simmons Market Research Bureau survey data to paint a comprehensive picture of consumer demographics, opinions, and behaviors in each region. Detailed tables are provided on:
- Household and individual demographics, including income, home ownership, education, and occupational data
- Politics and religion, including organizational affiliations and attitudes on social issues such as recycling, pollution, and crime
- Family, social, and work life, including attitudes on home entertaining and décor, child-rearing, and occupational preferences and aspirations
- Shopping, including attitudes about keeping up with the latest trends and the influence of friends and family; opinions on advertising, brand name, and price considerations; and retail store preferences
- Finance, including attitudes about researching and purchasing financial services and making retirement investments
- Automobiles, including opinions on the importance of style and safety, domestic vs. foreign cars, and research and purchasing habits
- Media and Technology, including awareness of and opinions on ads in various media; personal use of magazines, newspapers, radio, television and movies; and shopping habits in technology and electronics
- The Internet, including attitudes about and uses of the Internet; and online information-gathering and shopping behaviors
- Apparel, including attitudes about fashion, function, and comfort; and opinions on the importance of name-brand labels and major retailers
- Food, including general preferences about food, eating out, and cooking at home; opinions and habits related to diets and dieting, and fast food and convenience foods; and attitudes related to good nutrition
- Medicine, including attitudes on doctor visits, prescription and non-prescription medications, and methods of researching health issues
- Fitness and Sports, including data on individual participation in nearly 50 sports and fitness activities
- Kids, including demographic data and attitudes and behaviors related to leisure, finance, media and music, food, and sports
Each demographic and opinion item is quantified by raw number of survey respondents; regional and national percentages represented by that number; and a sophisticated relativity indexing system. Corresponding text highlights the most important trends and differences, drawing on relevant government and trade sources to explore the “whys” behind the most notable attitudes and behaviors in each region. A final chapter surveys major economic and social trends expected to shape regional demographics and attitudes in the near future, helping marketers in a wide variety of industries to meet the evolving needs of local markets across the country.
The information in U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior is based on both primary and secondary research. Primary research involved interviews with experts, public relations and industry analysts in firms that specialize in regional U.S. market research. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.
How You Will Benefit from this Report
If your company is interested in understanding key consumer traits based on regional differences, you will find this report invaluable, as it provides a comprehensive package of information and insight about U.S. consumers not offered in any other single source. You will gain a thorough understanding of the current demographic profile of the U.S. population according to regions of the country. Contributing to that understanding will be a complete analysis of data from published and trade sources, and in-depth examinations of the economic and societal trends that influence the consumer behaviors of this large and influential segment of the population.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for consumers based on their region.
- Research and development professionals stay on top of competitor initiatives and explore demand for products targeting consumers depending on regional traits.
- Advertising agencies to develop messages and images that compel people in different parts of the country to purchase these products.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.