Home > U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior (Detailed Contents)

U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior

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February 1, 2008
476 Pages - SKU: LA1542234

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Executive Summary
- Scope and Methodology
  - Scope of Report
  - Research Methodology
- Trend Overview and Market Outlook
  - Population Overview
  - Pacific the Most Youthful Region
    - (Table) Political Outlook and Party Affiliation of U.S. Adults, 2007 (percent)
- Northeast
  - A Densely Populated, Slow-Growing Region
  - Concentration of Wealth
- East Central
  - Blue-Collar, Suburban and Rural Region
  - The Rust Belt
  - Family-Based Households
- West Central
  - Middle-of-the-Road Values and Behaviors
  - Lacking Youthful, Multicultural Energy
- Southeast
  - Lower Incomes Despite Growing Cities
  - Modest Incomes
  - Low Educational Attainment
  - Republican, Christian Stronghold
- Southwest
  - Texas Leads Region with Young Cities
  - Lower Household Incomes and Investments
  - Many People Under One Roof
- Pacific
  - Population Shifts to Inland Communities
  - Young and Racially Distinctive
  - Leftish Political Perspectives
Chapter Trend Overview and Market Outlook - Highlights
Trend Overview and Market Outlook
- Population Overview
  - (Table) Number of Adults and Households in the United States: By Region, 2007 (in millions)
  - Looking Ahead: Water Problems Will Challenge Growth
  - Looking Ahead: Rural Areas Seeing Fresh Residents
  - Pacific the Most Youthful Region
    - (Table) Number of Teens and Kids in the United States: By Region, 2007 (in thousands)
  - Looking Ahead: Aging Populations Will Dampen Some Regional Economies
    - (Table) Share of U.S. Population: By Age, 2007 (percent of adults)
  - Northeast the Wealthiest, Southwest the Poorest
  - Races Unevenly Distributed Across Regions
    - (Table) Share of U.S. Population: By Race/Ethnicity (percent of adults)
  - Looking Ahead: Minority Buying Power to Increase
  - Political and Lifestyle Outlooks
    - (Table) Political Outlook and Party Affiliation of U.S. Adults, 2007 (percent)
    - (Table) Top Lifestyle Attitudes Among U.S. Adults, 2007 (percent)
  - Shopping Attitudes
    - (Table) Top Shopping and Spending Attitudes Among U.S. Adults, 2007 (percent)
  - Media Attitudes
    - (Table) Top Media-Related Attitudes/Habits Among U.S. Adults, 2007 (percent)
  - Health, Fitness and Eating
    - (Table) Selected Health-Related Attitudes/Habits Among U.S. Adults, 2007 (percent)
  - Looking Ahead: Are Americans Getting Healthier or Unhealthier?
  - Looking Ahead: Catastrophic Events Cause Demographic Shifts
Chapter Northeast - Highlights
Northeast
- Adult Demographics, Attitudes and Behavior
  - A Densely Populated, Slow-Growing Region
  - Concentration of Wealth
  - Tighter Living Quarters
  - Proportionately Fewer Hispanics, More Asians
  - Dedicated Students Find Well-Paying Jobs
  - Liberal Leaning
    - (Table) Political Outlook: Northeast Region, 2007 (index)
  - Memberships Reflect Liberal Values
  - Comparison Shoppers
  - Brand and Trend-Conscious Consumers
  - Strong Desire for New Goods
    - (Table) Selected Clothing and Fashion-Related Attitudes: Northeast Region, 2007 (index)
  - Ads and Public Transportation
  - Written Media Consumption High, Shifting Toward Internet
    - (Table) Internet-Related Attitudes: Northeast Region, 2007 (index)
  - Concern for Nutrition and Health
  - Recreation Skews to Cold-Weather, Gym-Based Activities
    - (Table) Household Demographic Overview: Northeast Region, 2007 (U.S. households)
    - (Table) Population Demographic Overview: Northeast Region, 2007 (U.S. adults)
    - (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Northeast Region, 2007 (U.S. adults)
    - (Table) Overview of Family Life, Social Life and Work Life Perspectives: Northeast Region, 2007 (U.S. adults)
    - (Table) Financial Attitudes and Behaviors: Northeast Region, 2007 (U.S. adults)
    - (Table) Shopping Attitudes and Behaviors: Northeast Region, 2007 (U.S. adults)
    - (Table) Apparel-Related Attitudes and Behaviors: Northeast Region, 2007 (U.S. adults)
    - (Table) Media and Technology-Related Attitudes and Behaviors: Northeast Region, 2007 (U.S. adults)
    - (Table) Automobile-Related Attitudes and Behaviors: Northeast Region, 2007 (U.S. adults)
    - (Table) Internet-Related Attitudes and Behaviors: Northeast Region, 2007 (U.S. adults)
    - (Table) Food-Related Attitudes and Behaviors: Northeast Region, 2007 (U.S. adults)
    - (Table) Medical Attitudes and Behaviors: Northeast Region, 2007 (U.S. adults)
    - (Table) Participation in Fitness and Sports Activities: Northeast Region, 2007 (U.S. adults)
- Kids and Teen Demographics, Attitudes and Behavior
  - Adult Demographics Reflected in Youth
  - Kids and Teens Don't Enjoy TV
  - Internet and Video Games Popular
  - Identity Not Tied to Fashion or Music
  - Teens Healthier Than Average
    - (Table) Teen Attitudes Toward Fashion, Identity and Individuality: Northeast Region, 2007 (index)
    - (Table) Overview of Kids' Demographics: Northeast Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Kids' Attitudes and Behaviors: Northeast Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Teen Demographics: Northeast Region, 2007 (U.S. children age 12-17)
    - (Table) Overview of Teen Attitudes and Behaviors: Northeast Region, 2007 (U.S. children age 12-17)
    - (Table) Teen Participation in Fitness, Sports & Recreational Activities: Northeast Region, 2007 (U.S. children age 12-17)
Chapter East Central - Highlights
East Central
- Adult Demographics, Attitudes and Behavior
  - Blue-Collar, Suburban and Rural Region
  - The Rust Belt
  - Family-Based Households
  - Less Expensive Housing
  - White, Young Adults
  - Blue-Collar Workers with Moderate Education
  - Centered Politically, Leaning Right
  - Low Environmental Concern
    - (Table) Attitudes and Behavior with Regard to the Environment: East Central Region, 2007 (index)
  - Clubs and Organizations
  - Resigned Outlook on Life
  - Low Interest in Finances
    - (Table) Selected Personal Statements: East Central Region, 2007 (index)
  - Non-Trendy Shoppers
  - U.S. Car Lovers
  - Traditional Media Still Reign Over Internet
  - Not Healthy or Conscientious Eaters
  - Behind Medical Trends
  - Infrequent Exercisers
    - (Table) Household Demographic Overview: East Central Region, 2007 (U.S. households)
    - (Table) Population Demographic Overview: East Central Region, 2007 (U.S. adults)
    - (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: East Central Region, 2007 (U.S. adults)
    - (Table) Overview of Family Life, Social Life, and Work Life Perspectives: East Central Region, 2007 (U.S. adults)
    - (Table) Financial Attitudes and Behaviors: East Central Region, 2007 (U.S. adults)
    - (Table) Shopping Attitudes and Behaviors: East Central Region, 2007 (U.S. adults)
    - (Table) Apparel-Related Attitudes and Behaviors: East Central Region, 2007 (U.S. adults)
    - (Table) Media- and Technology-Related Attitudes and Behaviors: East Central Region, 2007 (U.S. adults)
    - (Table) Automobile-Related Attitudes and Behaviors: East Central Region, 2007 (U.S. adults)
    - (Table) Internet-Related Attitudes and Behaviors: East Central Region, 2007 (U.S. adults)
    - (Table) Food-Related Attitudes and Behaviors: East Central Region, 2007 (U.S. adults)
    - (Table) Medical Attitudes and Behaviors: East Central Region, 2007 (U.S. adults)
    - (Table) Participation in Fitness and Sports Activities: East Central Region, 2007 (U.S. adults)
- Kids and Teen Demographics, Attitudes and Behavior
  - Demographic Overview
  - East Central Teens More Internet-Savvy Than Parents
  - Kids Susceptible to Advertising, But Dislike TV
  - Teens Find Identity in Music, Not Fashion
  - Teens Prefer Cash
    - (Table) Teen Attitudes About Music: East Central Region, 2007 (index)
  - Enjoy Unhealthy Foods and Eating Out
  - Sports and Recreation Participation Average
    - (Table) Overview of Kids' Demographics: East Central Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Kids' Attitudes and Behaviors: East Central Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Teen Demographics: East Central Region, 2007 (U.S. children age 12-17)
    - (Table) Overview of Teen Attitudes and Behaviors: East Central Region, 2007 (U.S. children age 12-17)
    - (Table) Teen Participation in Fitness, Sports, & Recreational Activities: East Central Region, 2007 (U.S. children age 12-17)
Chapter West Central - Highlights
West Central
- Adult Demographics, Attitudes and Behavior
  - Middle-of-the-Road Values and Behaviors
  - Low Population Density
  - Lacking Youthful, Multicultural Energy
  - Small Households
  - Middle-Class Stronghold, Few Super-Rich
    - (Table) Value of Securities Owned: West Central Region, 2007 (index)
  - Middle-Class Houses
  - College Educations Sought Elsewhere
  - Employment
  - Politically and Socially Average
  - Community-Minded
  - Non-Indulgent Parents
    - (Table) Parental Involvement with Kids : West Central Region, 2007 (index)
  - A Tough Market for New Brands and Stores
  - Shopping Not Enjoyable or Social
    - (Table) Selected Lifestyle Statements Regarding Friends: West Central Region, 2007 (index)
  - Not Impressed by Fashion or Latest Technology
  - Slow to Embrace New Media
  - Practical Attitudes Toward Cars
  - Entrenched Eating Habits
  - Aversion to Doctors and Medicine
  - The Great Outdoors
    - (Table) Household Demographic Overview: West Central Region, 2007 (U.S. households)
    - (Table) Population Demographic Overview: West Central Region, 2007 (U.S. adults)
    - (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: West Central Region, 2007 (U.S. adults)
    - (Table) Overview of Family Life, Social Life, and Work Life Perspectives: West Central Region, 2007 (U.S. adults)
    - (Table) Financial Attitudes and Behaviors: West Central Region, 2007 (U.S. adults)
    - (Table) Shopping Attitudes and Behaviors: West Central Region, 2007 (U.S. adults)
    - (Table) Apparel-Related Attitudes and Behaviors: West Central Region, 2007 (U.S. adults)
    - (Table) Media and Technology-Related Attitudes and Behaviors: West Central Region, 2007 (U.S. adults)
    - (Table) Automobile-Related Attitudes and Behaviors: West Central Region, 2007 (U.S. adults)
    - (Table) Internet-Related Attitudes and Behaviors: West Central Region, 2007 (U.S. adults)
    - (Table) Food-Related Attitudes and Behaviors: West Central Region, 2007 (U.S. adults)
    - (Table) Medical Attitudes and Behaviors: West Central Region, 2007 (U.S. adults)
    - (Table) Participation in Fitness and Sports Activities: West Central Region, 2007 (U.S. adults)
- Kids and Teen Demographics, Attitudes and Behavior
  - Demographic Overview
  - Clothes Help Teens Fit In
  - Teens Stay in Comfort Zones
    - (Table) Teen Attitudes Toward Conventionality and Peer-Approval: West Central Region 2007 (index)
  - Optimistic and Interested
  - Media Choices Favor Electronics
  - Teens and Kids Live Healthy Lifestyles
    - (Table) Overview of Kids' Demographics: West Central Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Kids' Attitudes and Behaviors: West Central Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Teen Demographics: West Central Region, 2007 (U.S. children age 12-17)
    - (Table) Overview of Teen Attitudes and Behaviors: West Central Region, 2007 (U.S. children age 12-17)
    - (Table) Teen Participation in Fitness, Sports, & Recreational Activities: West Central Region, 2007 (U.S. children age 12-17)
Chapter Southeast - Highlights
Southeast
- Adult Demographics, Attitudes and Behavior
  - Lower Incomes Despite Growing Cities
  - Modest Incomes
  - Less Expensive Housing
  - Interest in Finances
  - Smaller, Older Households Predominate
  - Not Many Young Adults
  - High Percentages of African Americans
  - Low Educational Attainment
  - Weak Employment Market
  - Republican, Christian Stronghold
  - Church and Family-Oriented Social Attitudes
  - More Interested in Clothes Than Electronics
  - TV Dominates Other Media, Including Internet
    - (Table) Sources of Entertainment: Southeast Region, 2007 (index)
  - Cars Used for Long-Distance Travel; Warming to Foreign Models
  - Frequent Users of Medicine
    - (Table) Selected Medical Attitudes and Behaviors: Southeast Region, 2007 (index)
  - Unhealthy Lifestyles
  - Infrequent Exercisers
    - (Table) Household Demographic Overview: Southeast Region, 2007 (U.S. households)
    - (Table) Population Demographic Overview: Southeast Region, 2007 (U.S. adults)
    - (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Southeast Region, 2007 (U.S. adults)
    - (Table) Overview of Family Life, Social Life, and Work Life Perspectives: Southeast Region, 2007 (U.S. adults)
    - (Table) Financial Attitudes and Behaviors: Southeast Region, 2007 (U.S. adults)
    - (Table) Shopping Attitudes and Behaviors: Southeast Region, 2007 (U.S. adults)
    - (Table) Apparel-Related Attitudes and Behaviors: Southeast Region, 2007 (U.S. adults)
    - (Table) Media and Technology-Related Attitudes and Behaviors: Southeast Region, 2007 (U.S. adults)
    - (Table) Automobile-Related Attitudes and Behaviors: Southeast Region, 2007 (U.S. adults)
    - (Table) Internet-Related Attitudes and Behaviors: Southeast Region, 2007 (U.S. adults)
    - (Table) Food-Related Attitudes and Behaviors: Southeast Region, 2007 (U.S. adults)
    - (Table) Medical Attitudes and Behaviors: Southeast Region, 2007 (U.S. adults)
    - (Table) Participation in Fitness and Sports Activities: Southeast Region, 2007 (U.S. adults)
- Kids and Teen Demographics, Attitudes and Behavior
  - More Girls Than Boys, Less White Than Adults
  - TV and Music Preferred to Video Games
  - Teens Influenced by Friends, Desire to Be Noticed
  - Unhealthy Eating and Exercise Habits
    - (Table) Teen Social Attitudes: Southeast Region, 2007 (index)
    - (Table) Overview of Kids' Demographics: Southeast Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Kids' Attitudes and Behaviors: Southeast Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Teen Demographics: Southeast Region, 2007 (U.S. children age 12-17)
    - (Table) Overview of Teen Attitudes and Behaviors: Southeast Region, 2007 (U.S. children age 12-17)
    - (Table) Teen Participation in Fitness, Sports, & Recreational Activities: Southeast Region, 2007 (U.S. children age 12-17)
Chapter Southwest - Highlights
Southwest
- Adult Demographics, Attitudes and Behavior
  - Texas Leads Region with Young Cities
  - Lower Household Incomes and Investments
  - Many People Under One Roof
  - Kids a Priority, Influence Adult Behavior
  - Young and Hispanic
    - (Table) Parental Attitudes and Behavior Toward Children: Southwest Region, 2007 (index)
  - Striving to Improve Education
  - Diverse Employment Opportunities
  - Conservative Attitudes
  - Work Takes Precedence Over Community
    - (Table) Selected Work and Social Perspectives: Southwest Region, 2007 (index)
  - Mainstream Shoppers
  - Traditional Media Still Enjoyed
  - Internet for Entertainment, Not Shopping
  - Knowledgeable About Cars
  - Food Needs to Be Fast
  - Medicine for a Quick Fix
  - Little Emphasis on Health or Physical Activity
    - (Table) Household Demographic Overview: Southwest Region, 2007 (U.S. households)
    - (Table) Population Demographic Overview: Southwest Region, 2007 (U.S. adults)
    - (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Southwest Region, 2007 (U.S. adults)
    - (Table) Overview of Family Life, Social Life, and Work Life Perspectives: Southwest Region, 2007 (U.S. adults)
    - (Table) Financial Attitudes and Behaviors: Southwest Region, 2007 (U.S. adults)
    - (Table) Shopping Attitudes and Behaviors: Southwest Region, 2007 (U.S. adults)
    - (Table) Apparel-Related Attitudes and Behaviors: Southwest Region, 2007 (U.S. adults)
    - (Table) Media and Technology-Related Attitudes and Behaviors: Southwest Region, 2007 (U.S. adults)
    - (Table) Automobile-Related Attitudes and Behaviors: Southwest Region, 2007 (U.S. adults)
    - (Table) Internet-Related Attitudes and Behaviors: Southwest Region, 2007 (U.S. adults)
    - (Table) Food-Related Attitudes and Behaviors: Southwest Region, 2007 (U.S. adults)
    - (Table) Medical Attitudes and Behaviors: Southwest Region, 2007 (U.S. adults)
    - (Table) Participation in Fitness and Sports Activities: Southwest Region, 2007 (U.S. adults)
- Kids and Teen Demographics, Attitudes and Behavior
  - Hispanic Population Skews Toward Males
  - Close Families in General
  - Socially Minded
  - Video Games Preferred to TV/Internet
  - Not Outward Looking
    - (Table) Selected Teen Attitudes About Culture and Society: Southwest Region, 2007 (index)
  - Army Held in High Regard
  - Conflicting Fashion Attitudes
  - Not Health Conscious
    - (Table) Overview of Kids' Demographics: Southwest Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Kids' Attitudes and Behaviors: Southwest Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Teen Demographics: Southwest Region, 2007 (U.S. children age 12-17)
    - (Table) Overview of Teen Attitudes and Behaviors: Southwest Region, 2007 (U.S. children age 12-17)
    - (Table) Teen Participation in Fitness, Sports, & Recreational Activities: Southwest Region, 2007 (U.S. children age 12-17)
Chapter Pacific - Highlights
Pacific
- Adult Demographics, Attitudes and Behavior
  - Population Shifts to Inland Communities
  - Dense Populations
  - Two-Tiered Society
  - Renting Favored Over Homeownership
  - Young and Racially Distinctive
  - Range of Educational Levels
  - Unique Employment Situations
  - Leftish Political Perspectives
  - Individualistic Attitudes
    - (Table) Individualistic Attitudes and Behaviors: Pacific Region, 2007 (index)
  - Efficient Shoppers Stay Close to Home
  - Friends Share Consumer Information
    - (Table) Sharing of Consumer Information with Friends: Pacific Region, 2007 (index)
  - Indoor and Outdoor Media
  - Internet-Wired
  - Prefer Foreign Autos to Domestic
  - Healthy Eaters with Gourmet Palates
  - "New Age" Bent
    - (Table) "New Age" Attitudes and Behaviors: Pacific Region, 2007 (index)
  - Medically Proactive
  - Active in the Great Outdoors
    - (Table) Household Demographic Overview: Pacific Region, 2007 (U.S. households)
    - (Table) Population Demographic Overview: Pacific Region, 2007 (U.S. adults)
    - (Table) Overview of Political and Religious Perspectives and of Organizational Affiliations: Pacific Region, 2007 (U.S. adults)
    - (Table) Overview of Family Life, Social Life, and Work Life Perspectives: Pacific Region, 2007 (U.S. adults)
    - (Table) Financial Attitudes and Behaviors: Pacific Region, 2007 (U.S. adults)
    - (Table) Shopping Attitudes and Behaviors: Pacific Region, 2007 (U.S. adults)
    - (Table) Apparel-Related Attitudes and Behaviors: Pacific Region, 2007 (U.S. adults)
    - (Table) Media and Technology-Related Attitudes and Behaviors: Pacific Region, 2007 (U.S. adults)
    - (Table) Automobile-Related Attitudes and Behaviors: Pacific Region, 2007 (U.S. adults)
    - (Table) Internet-Related Attitudes and Behaviors: Pacific Region, 2007 (U.S. adults)
    - (Table) Food-Related Attitudes and Behaviors: Pacific Region, 2007 (U.S. adults)
    - (Table) Medical Attitudes and Behaviors: Pacific Region, 2007 (U.S. adults)
    - (Table) Participation in Fitness and Sports Activities: Pacific Region, 2007 (U.S. adults)
- Kids and Teen Demographics, Attitudes and Behavior
  - Hispanic Shift
  - Distance From Authority and Friends
    - (Table) Teen Disconnection from Life and Peers: Pacific Region, 2007 (index)
  - TV Scorned, Video Games Accepted
  - Low Ad Receptivity and Fashion Awareness
  - Moderate Exercisers
    - (Table) Overview of Kids' Demographics: Pacific Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Kids' Attitudes and Behaviors: Pacific Region, 2007 (U.S. kids age 6-11)
    - (Table) Overview of Teen Demographics: Pacific Region, 2007 (U.S. children age 12-17)
    - (Table) Overview of Teen Attitudes and Behaviors: Pacific Region, 2007 (U.S. children age 12-17)
    - (Table) Teen Participation in Fitness, Sports, & Recreational Activities: Pacific Region, 2007 (U.S. children age 12-17)

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