Home > Back to Publisher > Report Information

The U.S. Market for Private Label Foods and Beverages: The Store Brand Has Arrived

Packaged Facts
June 1, 2005
376 Pages - SKU: LA1068909

Attention: There is an updated edition available for this report.

Abstract Table of Contents Search inside this report Related Reports Buy by the Section

Countries covered: United States

Special Offer. Now 25% off the original price of $3000.
Private-label (or store-brand) foods and beverages continue to evolve to meet the demands of a more diverse, budget-conscious, and market-savvy American consumer culture, now accounting for one of every five items sold in U.S. mass-market outlets and charting healthy annual gains. This all-new Packaged Foods report examines the driving trends in the market, dividing it into approximately 20 broad classifications (e.g., breakfast/lunch/dinner, sweets, ethnic foods, snacks, meat/poultry/seafood, grain-based foods, bottled water, juice, etc.), covering every important area of the supermarket using custom-tabulated Information Resources, Inc. (IRI) data, and giving detailed consideration to the most dynamic individual categories and segments. Product trends are also quantified through Productscan new product reports as well as data from the Private Label Manufacturers Association and the U.S. Department of Agriculture.

This report also provides historical sales figures and projections through 2009; examines how private-label products have risen to meet market-altering trends (e.g., low-carb); and pinpoints current and coming trends—including natural/organic foods, whole-grain foods, and products targeting Hispanic and other ethnic populations—that offer new growth opportunities. Trends unique to the private-label market are also detailed, including the growth of “premium” or tiered private-label products, changes in retailer-owned supply chains, the growing market share of supercenters’ store brands, and the evolving roles of private-label food brokers and procurement agents. Other market drivers are also surveyed, such as the changing balance of quality and price considerations among consumers, the possible future effects of cost increases (caused by, among other factors, the growing price of oil), and the effect of overall economic recovery (or lack thereof) on the market. The report also tracks private label’s penetration into new categories and profiles leading retailers including Albertson’s, Costco, Kroger, Publix, Target, Trader Joe’s, and Walgreens, as well as key private-label manufacturers such as ConAgra Foods, Cott Corp., Malt-O-Meals, Palmetto Canning Co., and Ralcorp Holdings.

Report Methodology
The information in The U.S. Market for Private Label Food and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
The U.S. Market for Private Label Food and Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Private Label Food and Beverages offers. The report addresses the following segments:

The Market (including market size and composition, and projected market growth)
The Competitors
Competitive Profiles (of the mainstream competitors, specialists and up-and-coming niche players, and analyses of the products they market)
Retail Strategies
The Consumer (who’s buying what, and where)
The Products
Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in - or against -- the private label food and beverage industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for store brand products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for store brand foods and beverages based on Simmons data.

This report will help:

Marketing Managersidentify market opportunities and develop targeted promotion plans for private label foods and beverages.
Research and development professionals stay on top of competitor initiatives and explore demand for store-brand products.
Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary

Scope and Methodology
- Scope of Report
- Report Methodology
Introduction
- Why Private Label?
- Store Brands Reach 100% Household Penetration
- Balancing Quality and Value
- Brand Loyalty vs. Store Loyalty
The Market
- Total Market Approaches $46 Billion
- Table 1-1: Projected U.S. Retail Sales of Private-Label Foods and Beverages, 2004-2009 (millions of dollars)
- IRI-Tracked Sales of Private-Label Foods and Beverages
- Consumers More Aware Of, Satisfied With Store Brands
Market Share Trends
- Private-Label Foods Gaining Ground on National Brands
- Private-Label Beverages Drop Slightly Behind
- Best- and Worst-Performing Private-Label Food Categories
- Best- and Worst-Performing Private-Label Beverage Categories
Marketing and New Product Trends
- Still Targeting “Super-Heavy” Users, Large Households
- Premium and Multi-Tiered Product Lines
- Trends in New Product Introductions
- Trend-Watching in the Market at Large
Consumer
- The Private-Label Mindset
- Private-Label Preference Rates
- Figure 1-2: Percentage Who Most Often Use Private Label: Selected Food and Beverage Classifications, 2004 (U.S. adults)
Looking Ahead: Trends and Opportunities
- Major Health Trends Cross Classification Boundaries
- Retail Channel Opportunities
- Reaching Out to New Demographics

Chapter 2: Introduction

Market Definition
Scope of Report
Two Segments: Foods and Beverages
Food Classifications
Dairy Foods
Grain-Based Foods
Sweets
Condiments, Sauces, Cooking-Baking
Meat, Poultry, Seafood
Vegetables & Salad
Snacks
Meals-Breakfast, Lunch, Dinner
Fruit
Ethnic Foods
Pizza
Appetizers & Side Dishes
Infant Formula & Baby Food
Beverage Classifications
Dairy Beverages
Juices
Soda
Water
Coffee & Tea
Wine & Spirits
Sports & Energy Drinks
Overview: The Private-Label Continuum
Why Private Label?
Store Brands Reach 100% Household Penetration
Balancing Quality and Value
Brand Loyalty vs. Store Loyalty
Private-Label Retailers
Private-Label Manufacturers
Food Brokers and Procurement Agents

Chapter 3: The Market

Market Size and Growth
Methodology for Estimates
Total Market Approaches $46 Billion
Table 3-1: U.S. Market for Private-Label Foods and Beverages, 2000-2004 (in billions of dollars)
IRI-Tracked Sales of Private-Label Foods and Beverages
Table 3-2: IRI-Tracked Sales of Foods and Beverages, 2000-2004: Private-Label vs. Total (in billions of dollars)
IRI-Tracked Sales of Food, 2000-2004
Table 3-3: IRI-Tracked Sales of Food, 2000-2004: Private-Label vs. Total (in billions of dollars)
IRI-Tracked Sales of Beverages, 2000-2004
Table 3-4: IRI-Tracked Sales of Beverages, 2000-2004: Private-Label vs. Total (in billions of dollars)
Private-Label Market Share on the Rise
Figure 3-1: Market Share of Private-Label vs. Branded Foods and Beverages, 2000 vs. 2004 (percent)
Trends in Private-Label Food Classifications
Dairy Foods
Grain-Based Foods
Sweets
Condiments, Sauces, Cooking-Baking
Meat, Poultry, Seafood
Vegetables & Salads
Snacks
Meals (Breakfast, Lunch, Dinner)
Fruit
Ethnic Foods
Pizza
Appetizers & Side Dishes
Infant Formula & Baby Food
Table 3-5: IRI-Tracked Sales of Dairy Foods Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-6: IRI-Tracked Sales of Grain-Based Foods Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-7: IRI-Tracked Sales of Sweets Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-8: IRI-Tracked Sales of Condiments & Sauces Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-9: IRI-Tracked Sales of Meat, Poultry, Seafood Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-10: IRI-Tracked Sales of Vegetables & Salads Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-11: IRI-Tracked Sales of Snacks Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-12: IRI-Tracked Sales of Meals (Breakfast, Lunch, Dinner) Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-13: IRI-Tracked Sales of Fruit Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-14: IRI-Tracked Sales of Ethnic Foods Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-15: IRI-Tracked Sales of Pizza Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-16: IRI-Tracked Sales of Appetizers & Side Dishes Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-17: IRI-Tracked Sales of Infant Formula & Baby Food Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Trends in Private-Label Beverage Classifications
Dairy Beverages
Juice
Soda
Water
Coffee and Tea
Wine & Spirits
Sports & Energy Drinks
Table 3-18: IRI-Tracked Sales of Dairy Beverages Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-19: IRI-Tracked Sales of Juice Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-20: IRI-Tracked Sales of Soda Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-21: IRI-Tracked Sales of Water Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-22: IRI-Tracked Sales of Coffee & Tea Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-23: IRI-Tracked Sales of Wine & Spirits Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Table 3-24: IRI-Tracked Sales of Sports & Energy Drinks Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
Factors to Market Growth
Consumers More Aware Of, Satisfied With Store Brands
More Single and Affluent Purchasers Turn to Private Label
Increasing Innovation Among Private-Label Manufacturers
Supercenter Private-Label Takes Off
Retailer Consolidation and Differentiation
Natural Foods Specialists Expand Store Brands
Better Health Driving Sales Across the Board
Closer Tracking of General Market Trends
The Ethnic Wave
Private-Label and Economic Recovery
Projected Market Growth
$58.7 Billion at Retail by 2009
Table 3-25: Projected U.S. Retail Sales of Private-Label Foods and Beverages, 2004-2009 (in millions of dollars)
Projected Sales of Private-Label Foods
Projected Sales of Private-Label Beverages
Table 3-26: Projected U.S. Retail Sales of Private-Label Dairy Foods, 2004-2009 (in millions of dollars)
Table 3-27: Projected U.S. Retail Sales of Private-Label Grain-Based Foods, 2004-2009 (in millions of dollars)
Table 3-28: Projected U.S. Retail Sales of Private-Label Sweets, 2004-2009 (in millions of dollars)
Table 3-29: Projected U.S. Retail Sales of Private-Label Condiments, Sauces, and Cooking-Baking Products, 2004-2009 (in millions of dollars)
Table 3-30: Projected U.S. Retail Sales of Private-Label Meat, Poultry, and Seafood, 2004-2009 (in millions of dollars)
Table 3-31: Projected U.S. Retail Sales of Private-Label Vegetables & Salad, 2004-2009 (in millions of dollars)
Table 3-32: Projected U.S. Retail Sales of Private-Label Snacks, 2004-2009 (in millions of dollars)
Table 3-33: Projected U.S. Retail Sales of Private-Label Meals, 2004-2009 (in millions of dollars)
Table 3-34: Projected U.S. Retail Sales of Private-Label Fruit, 2004-2009 (in millions of dollars)
Table 3-35: Projected U.S. Retail Sales of Private-Label Ethnic Foods, 2004-2009 (in millions of dollars)
Table 3-36: Projected U.S. Retail Sales of Private-Label Pizza, 2004-2009 (in millions of dollars)
Table 3-37: Projected U.S. Retail Sales of Private-Label Appetizers & Side Dishes, 2004-2009 (in millions of dollars)
Table 3-38: Projected U.S. Retail Sales of Private-Label Infant Formula & Baby Food, 2004-2009 (in millions of dollars)
Table 3-39: Projected U.S. Retail Sales of Private-Label Dairy Beverages, 2004-2009 (in millions of dollars)
Table 3-40: Projected U.S. Retail Sales of Private-Label Juices, 2004-2009 (in millions of dollars)
Table 3-41: Projected U.S. Retail Sales of Private-Label Soda, 2004-2009 (in millions of dollars)
Table 3-42: Projected U.S. Retail Sales of Private-Label Water, 2004-2009 (in millions of dollars)
Table 3-43: Projected U.S. Retail Sales of Private-Label Coffee & Tea, 2004-2009 (in millions of dollars)
Table 3-44: Projected U.S. Retail Sales of Private-Label Wine & Spirits, 2004-2009 (in millions of dollars)
Table 3-45: Projected U.S. Retail Sales of Private-Label Sport & Energy Drinks, 2004-2009 (in millions of dollars)

Chapter 4: Market Share Trends

Overview
Methodology for Estimates
Private-Label Foods Gaining Ground on National Brands
Table 4-1: IRI-Tracked Sales of Private-Label Foods by Classification, 2002 vs. 2004 (in millions of dollars)
Table 4-2: IRI-Tracked Sales of Total Foods by Classification, 2002 vs. 2004 (in millions of dollars)
Private-Label Beverages Drop Slightly Behind
Table 4-3: IRI-Tracked Sales of Private-Label Beverages by Classification, 2002 vs. 2004 (in millions of dollars)
Table 4-4: IRI-Tracked Sales of Total Beverages by Classification, 2002 vs. 2004 (in millions of dollars)
Market Share Trends: Private-Label Food
Dairy Food Staples Post Big Gains But Lose Share
Grain-Based Foods Suffer from Low-Carb Trends
Candy Is Lone Bright Spot in Private-Label Sweets
Condiments and Sauces Stay Strong with Staple Foods
Fresh Is Best in Meat, Poultry, and Seafood
Veggie Sales Decline, But Frozen Foods Looking Up
Private-Label Snacks Go Nuts
Soup, Breakfast Foods Drive Meals Classification
Frozen Fruit Finds Favor with Consumers
Ethnic Foods Holding Steady, Expecting Growth
Private-Label Finds a Niche in Pizza
Appetizers and Side Dishes
Baby Foods a Hard Sell for Private Label
Best- and Worst-Performing Private-Label Food Categories
Table 4-5: IRI-Tracked Sales of Private-Label Dairy Foods Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-6: IRI-Tracked Sales of Private-Label Grain-Based Foods Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-7: IRI-Tracked Sales of Private-Label Sweets Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-8: IRI-Tracked Sales of Private-Label Condiments, Sauces, Cooking-Baking Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-9: IRI-Tracked Sales of Private-Label Meat, Poultry, Seafood Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-10: IRI-Tracked Sales of Private-Label Vegetables & Salads Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-11: IRI-Tracked Sales of Private-Label Snacks Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-12: IRI-Tracked Sales of Private-Label Meals (Breakfast, Lunch, Dinner) Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-13: IRI-Tracked Sales of Private-Label Fruit Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-14: IRI-Tracked Sales of Private-Label Ethnic Foods Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-15: IRI-Tracked Sales of Private-Label Pizza Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-16: IRI-Tracked Sales of Private-Label Appetizers & Side Dishes Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-17: IRI-Tracked Sales of Private-Label Infant Formula & Baby Food Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-18: Top 30 Private-Label Food Categories by Dollar Sales Gain, 2002 vs. 2004 (In millions of dollars)
Table 4-19: Top 30 Private-Label Food Categories by Percentage Point Change in Share, 2002 vs. 2004
Table 4-20: Bottom 20 Private-Label Food Categories by Dollar Sales Loss, 2002 vs. 2004 (in millions of dollars)
Table 4-21: Bottom 20 Private-Label Food Categories by Percentage Point Change in Share, 2002 vs. 2004
Market Share Trends: Private-Label Beverages
Dairy Dominates Private-Label Beverages
Juice Sales and Shares Hit a Slump
Private-Label Soda Sales Bubble Up
Other Private-Label Beverages Give Way to Water
Coffee and Tea Out of Step with Overall Market
Wine and Spirits Poised to Break Out
Sports and Energy Drinks Losing Steam
Best- and Worst-Performing Private-Label Beverage Categories
Table 4-22: IRI-Tracked Sales of Private-Label Dairy Beverages Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-23: IRI-Tracked Sales of Private-Label Juice Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-24: IRI-Tracked Sales of Private-Label Soda Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-25: IRI-Tracked Sales of Private-Label Water Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-26: IRI-Tracked Sales of Private-Label Coffee & Tea Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-27: IRI-Tracked Sales of Private-Label Wine & Spirits Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-28: IRI-Tracked Sales of Private-Label Sports & Energy Drinks Classification by Category, 2002 vs. 2004 (in millions of dollars)
Table 4-29: Top 25 Private-Label Beverage Categories by Dollar Sales Gain, 2002 vs. 2004 (in millions of dollars)
Table 4-30: Top 25 Private-Label Beverage Categories by Percentage Point Change in Share, 2002 vs. 2004
Table 4-31: Bottom 20 Private-Label Beverage Categories by Dollar Sales Loss, 2002 vs. 2004 (in millions of dollars)
Table 4-32: Bottom 20 Private-Label Beverage Categories by Percentage Point Change in Share, 2002 vs. 2004

Chapter 5: Marketing and New Product Trends

Marketing Trends
Still Targeting “Super-Heavy” Users, Large Households
Premium and Multi-Tiered Product Lines
Private-Label Packaging Goes Upscale
Value-Added Products
Focusing on Local Markets
New Product Trends
Trends in New Product Introductions
Figure 5-1: Number of New Private-Label Food and Beverage Product Introductions, 2001-2004
Trend-Watching in the Market at Large
Organic and Natural Foods
Functional and Fortified “Phoods”
Whole Grains and High Fiber
Targeting Women and Children
Ethnic, Exotic Flavors on the Rise
Convenience Foods: Portable Private-Label
Table 5-1: Number of New Private-Label Food and Beverage Product Introductions by Package Tag, 2002-2004
Table 5-2: The U.S. Private-Label Market: Selected New Food Product Introductions, 2003-2004
Table 5-3: The U.S. Private-Label Market: Selected New Beverage Product Introductions, 2003-2004
Advertising and Promotion
Consumer Adspends by Major Chains
Store Circulars Are Primary Private-Label Tool
Store Brands Get National Media Muscle
Seasonal, Cross-Promotional Initiatives
Retail Trends
Supercenters Stealing Retail Channel Market Share
Figure 5-2: Share of U.S. Private-Label Food and Beverage Sales by Retail Outlet Type, 2000 vs. 2004 (percent)
Retail Channels Possess Unique Strengths, Weaknesses
Retooling Private-Label Retail

Chapter 6: Company Profiles

Retailer Profiles
Albertson’s, Inc. (Boise, Idaho)
Private-Label Innovation and Diversity
Developing Ethnic Private Label
Costco Wholesale Corporation (Issaquah, Washington)
Costco Private Label
Kroger Co. (Cincinnati, Ohio)
Increasing Reliance on Private Label
Publix Super Markets, Inc. (Lakeland, Florida)
Private Label and Publix Sabor
Safeway, Inc. (Pleasanton, California)
Well-Established in Private Label
Target Corp. (Minneapolis, Minnesota)
Private-Label Food Takes Off
Trader Joe’s (Monrovia, California)
One-of-a-Kind Private Label
Walgreen Co. (Deerfield, Illinois)
Deerfield Farm Expanding
Wal-Mart Stores, Inc. (Bentonville, Arkansas)
A Reputation Based on National Brands
Whole Foods Market, Inc. (Austin, Texas)
All-Natural Private Label
Manufacturer Profiles
American Beverage Depot (Miami, Florida)
The Next Step in Ethnic Private-Label?
ConAgra Foods, Inc. (Omaha, Nebraska)
Major Presence in Private Label
Cott Corp. (Toronto, Canada)
Unique Capabilities
Malt-O-Meal Company (Minneapolis, Minnesota)
Private-Label Price Wars
Ralcorp Holdings (St. Louis, Missouri)
Growing Through Acquisitions
Schreiber Foods, Inc. (Green Bay, Wisconsin)
Continuing Strategy for Growth

Chapter 7: The Consumer

Consumer Overview
Note on Simmons Market Research Bureau Consumer Data
The Private-Label Mindset
Private-Label Preference Rates
Figure 7-1: Percentage Who Most Often Use Private Label: Selected Food and Beverage Classifications, 2004 (U.S. adults)
Table 7-1: Indices Among Private-Label Shoppers for Selected Attitudes/Opinions, 2004 (U.S. adults)
Table 7-2: Overview of Private-Label Usage: Selected Food and Beverage Classifications, 2004 (U.S. adults)
Consumer Focus: Dairy Case Products
Fertile Ground for Private Label
Demographics by Product Classification
Table 7-3: Percentage Who Most Often Use Private Label: Dairy Case Products, 2004 (U.S. adults)
Table 7-4: Private-Label User Demographics: Butter, 2004 (U.S. adults)
Table 7-5: Private-Label User Demographics: American Processed Cheese, 2004 (U.S. adults)
Table 7-6: Private-Label User Demographics: Grated Cheese, 2004 (U.S. adults)
Table 7-7: Private-Label User Demographics: Natural/Imported Cheese, 2004 (U.S. adults)
Table 7-8: Private-Label User Demographics: Cottage Cheese, 2004 (U.S. adults)
Table 7-9: Private-Label User Demographics: Cream Cheese, 2004 (U.S. adults)
Table 7-10: Private-Label User Demographics: Eggs, 2004 (U.S. adults)
Table 7-11: Private-Label User Demographics: Ice Cream/Sorbet, 2004 (U.S. adults)
Table 7-12: Private-Label User Demographics: Margarine/Margarine Spread, 2004 (U.S. adults)
Table 7-13: Private-Label User Demographics: Sour Cream, 2004 (U.S. adults)
Consumer Focus: Condiments and Cooking Ingredients
Lower Rates for Processed Products
Demographics by Product Classification
Table 7-14: Percentage Who Most Often Use Private Label: Condiments and Cooking Ingredients, 2004 (U.S. adults)
Table 7-15: Private-Label User Demographics: Catsup, 2004 (U.S. adults)
Table 7-16: Private-Label User Demographics: Jams, Jellies, & Preserves, 2004 (U.S. adults)
Table 7-17: Private-Label User Demographics: Mayonnaise/Mayonnaise-Type Salad Dressing, 2004 (U.S. adults)
Table 7-18: Private-Label User Demographics: Peanut Butter, 2004 (U.S. adults)
Table 7-19: Private-Label User Demographics: Pickles, 2004 (U.S. adults)
Table 7-20: Private-Label User Demographics: Prepared Salad Dressing, 2004 (U.S. adults)
Table 7-21: Private-Label User Demographics: Salad or Cooking Oil, 2004 (U.S. adults)
Table 7-22: Private-Label User Demographics: Sugar Substitutes, 2004 (U.S. adults)
Table 7-23: Private-Label User Demographics: White Granulated Sugar, 2004 (U.S. adults)
Consumer Focus: Meal Products
Vegetables Are Private-Label Stronghold
Demographics by Product Classification
Table 7-24: Percentage Who Most Often Use Private Label: Meal Products, 2004 (U.S. adults)
Table 7-25: Private-Label User Demographics: Complete Packaged Dinner Mixes, 2004 (U.S. adults)
Table 7-26: Private-Label User Demographics: Dry Packaged Pasta, 2004 (U.S. adults)
Table 7-27: Private-Label User Demographics: Rice/Rice Dishes, 2004 (U.S. adults)
Table 7-28: Private-Label User Demographics: Soup/Broth in Cans or Jars, 2004 (U.S. adults)
Table 7-29: Private-Label User Demographics: Canned Tomatoes, Tomato Sauce, or Tomato Paste, 2004 (U.S. adults)
Table 7-30: Private-Label User Demographics: Tuna in Can or Pouch, 2004 (U.S. adults)
Table 7-31: Private-Label User Demographics: Canned or Jarred Vegetables, 2004 (U.S. adults)
Table 7-32: Private-Label User Demographics: Frozen Vegetables, 2004 (U.S. adults)
Consumer Focus: Breakfast and Bakery Products
Bagels as Standouts
Demographics by Product Classification
Table 7-33: Percentage Who Most Often Use Private Label: Breakfast and Bakery Products, 2004 (U.S. adults)
Table 7-34: Private-Label User Demographics: Bagels, 2004 (U.S. adults)
Table 7-35: Private-Label User Demographics: Cold Breakfast Cereal, 2004 (U.S. adults)
Table 7-36: Private-Label User Demographics: Hot Breakfast Cereal, 2004 (U.S. adults)
Table 7-37: Private-Label User Demographics: Refrigerated/Frozen Dough Products, 2004 (U.S. adults)
Table 7-38: Private-Label User Demographics: English Muffins, 2004 (U.S. adults)
Table 7-39: Private-Label User Demographics: Ready-to-Eat Muffins, 2004 (U.S. adults)
Table 7-40: Private-Label User Demographics: Breakfast Pastries, 2004 (U.S. adults)
Consumer Focus: Snacks
Uniform Range for Purchasing Rates
Demographics by Product Classification
Table 7-41: Percentage Who Most Often Use Private Label: Snacks, 2004 (U.S. adults)
Table 7-42: Private-Label User Demographics: Ready-to-Eat Cookies, 2004 (U.S. adults)
Table 7-43: Private-Label User Demographics: Corn/Tortilla Chips and Cheese Snacks, 2004 (U.S. adults)
Table 7-44: Private-Label User Demographics: Snack/Saltine/Graham Crackers, 2004 (U.S. adults)
Table 7-45: Private-Label User Demographics: Popcorn Products, 2004 (U.S. adults)
Table 7-46: Private-Label User Demographics: Potato Chips, 2004 (U.S. adults)
Table 7-47: Private-Label User Demographics: Pretzels, 2004 (U.S. adults)
Consumer Focus: Beverage Products
Preference Rate Tiers for Juices, Coffee/Tea, and Colas
Demographics by Product Classification
Table 7-48: Percentage Who Most Often Use Private Label: Beverage Products, 2004 (U.S. adults)
Table 7-49: Private-Label User Demographics: Instant Hot Cocoa Mix, 2004 (U.S. adults)
Table 7-50: Private-Label User Demographics: Ground Coffee, 2004 (U.S. adults)
Table 7-51: Private-Label User Demographics: Instant Coffee, 2004 (U.S. adults)
Table 7-52: Private-Label User Demographics: Orange Juice in Bottles/Cans/Cartons, 2004 (U.S. adults)
Table 7-53: Private-Label User Demographics: Fruit Juices/Drinks Other Than Orange, 2004 (U.S. adults)
Table 7-54: Private-Label User Demographics: Frozen Orange Juice, 2004 (U.S. adults)
Table 7-55: Private-Label User Demographics: Milk Flavorings, 2004 (U.S. adults)
Table 7-56: Private-Label User Demographics: Liquid Nutritional Supplements/Breakfasts, 2004 (U.S. adults)
Table 7-57: Private-Label User Demographics: Diet Cola Soft Drinks, 2004 (U.S. adults)
Table 7-58: Private-Label User Demographics: Diet Non-Cola Carbonated Soft Drinks, 2004 (U.S. adults)
Table 7-59: Private-Label User Demographics: Powdered Soft Drinks, 2004 (U.S. adults)
Table 7-60: Private-Label User Demographics: Regular Cola Soft Drinks, 2004 (U.S. adults)
Table 7-61: Private-Label User Demographics: Regular Non-Cola Carbonated Soft Drinks, 2004 (U.S. adults)
Table 7-62: Private-Label User Demographics: Instant Iced Tea, 2004 (U.S. adults)
Table 7-63: Private-Label User Demographics: Ready-to-Drink Iced Tea, 2004 (U.S. adults)
Table 7-64: Private-Label User Demographics: Regular Tea in Bags/Packages, 2004 (U.S. adults)
Table 7-65: Private-Label User Demographics: Non-Carbonated Bottled Water, 2004 (U.S. adults)
Table 7-66: Private-Label User Demographics: Sparkling Water/Seltzer, 2004 (U.S. adults)

Chapter 8: Looking Ahead

Trends and Opportunities
Major Health Trends Cross Classification Boundaries
Retail Channel Opportunities
Reaching Out to New Demographics
Categories to Watch
Dairy Foods and Beverages
Grain-Based Foods
Sweets
Condiments, Sauces, Cooking-Baking
Meat, Poultry, Seafood
Vegetables, Salads, and Fruit
Snacks
Meals, Appetizers, and Pizza
Juice
Soda
Water
Coffee and Tea
Wine and Spirits

Appendix: Addresses of Selected Marketers

More United States Biotechnology Reports

2012 US Nucleic Acid Testing Market Outlook: Growth Opportunities and Strategies by Venture Planning Group
Highlights Comprehensive 880-page market segmentation analysis of the US NAT market. Major issues pertaining to the US NAT laboratory practice, as well as key economic, regulatory, demographic, ...

Biotechnology Product Manufacturing by First Research, Inc.
Brief Excerpt from Industry Overview Chapter: The US biotechnology product manufacturing industry includes about 1,500 companies with combined annual revenue of more than $90 billion. Major ...

US Wound Care Market Assessment and Forecasts to 2018 by ABMRG
The Market Intelligence report provides critical market data for US wound care market and its product categories. The data includes market size in terms of ...

Analysis of the U.S. Sensory Ingredients in Animal Feed Market by Frost & Sullivan
This research service covers the market for sensory ingredients in animal feed in the United States. The service considers flavor and pigment ingredients. Furthermore, the ...

Wound Care in the US by Euromonitor International
As consumers emerge from one of the most severe recessions in US history, they remain highly price-sensitive and are focused on getting the best value ...

See all reports like this >>

More United States Reports

e-Discovery Software Publishing in the US - Industry Market Research Report by IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...

D&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

D&B Country Report: The United States of America by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Country Report United States January 2011 by Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...

Coal - US - a snapshot (2010) by Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...

See all reports like this >>

The U.S. Market for Private Label Foods and Beverages: The Store Brand Has Arrived

Share this report

Other tasks

Research Assistance

Related Markets

Biotechnology Reports

Free Alert Me service