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Private Label Food and Beverage Products in the U.S.: Putting the Brand into Store Brands

200 Pages Packaged Facts SKU: LA1282369
Attention: There is an updated edition available for this report.

Private-label (or store-brand) foods and beverages, once the poor relation in the family of grocery goods, have evolved to meet the higher expectations of a more diverse, experiential and quality-conscious American consumer. In fact, nearly 70% of consumers agree that private-label products are as good as national brands. But private-label may have reached a crossroad. Recent data indicates that sales are slowing, especially for the two largest food categories, dairy foods and grain-based foods.

Retailers and manufacturers have heavily invested in measuring and improving the quality of private-label foods and beverages to great success. To continue moving sales and retention forward, they must focus on differentiation to battle national brands and other retail brands through branded marketing plans, particularly supermarket retailers.

This all-new Packaged Facts reports, Private Label Food & Beverage Products in The U.S.: Putting the Brand into Store Brands, examines the driving trends in the market, dividing it into approximately 20 broad classifications (e.g., sweets & desserts, ethnic foods, snacks, meat/poultry/seafood, grain-based foods, bottled water, juice, etc.), covering every important area of the supermarket using custom-tabulated Information Resources, Inc. (IRI) data, and giving detailed consideration to the most dynamic individual categories and segments. Product trends are also quantified through Productscan, a service of Datamonitor, new product reports.

This report also provides historical sales figures and projections through 2011; examines how private-label products have risen to meet market-altering trends (e.g., low-carb); and pinpoints current and coming trends—including natural/organic foods, whole-grain foods, and products targeting Hispanic and other ethnic populations—that offer new growth opportunities. The report also considers premium and tiered private-label products, the supercenter store brand juggernaut, and the return of the supermarket. The report also tracks private label’s penetration into new categories and profiles leading retailers including Costco, Kroger, Publix, Target, Trader Joe’s, and Wal-Mart, as well as key private-label manufacturers such as ConAgra Foods, Cott Corp., Malt-O-Meals, and Ralcorp Holdings.

Report Methodology
The information in this report is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer preferences was derived from Simmons Market Research Bureau, Spring 2006 National Consumer Survey.

What You’ll Get in this Report

Private Label Food & Beverage Products in The U.S.: Putting the Brand into Store Brands makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that this report offers. The report addresses the following segments:

  • The Market (including breakdowns by food and beverage classifications, market size and composition, and projected market growth)
  • Competitive Profiles (of the mainstream competitors, specialists, and up-and-coming niche players, as well as highlights of the products they market)
  • Retail Strategies (including advertising and promotion information)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in — or against — the private label food and beverage industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for store brand products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for store brand foods and beverages based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for private label foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for store-brand products.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


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