The U.S. Market for Pet Medications: Prescription and Over-the-Counter Remedies as Consumer Products (Detailed Contents)

The U.S. Market for Pet Medications: Prescription and Over-the-Counter Remedies as Consumer Products


October 1, 2008
254 Pages - SKU: LA1655768
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The U.S. Market for Pet Medications: Prescription and Over-the-Counter Remedies as Consumer Products
  • Chapter 1 Executive Summary US $750.00
  • Chapter 2 The Market US $970.00
  • Chapter 3 Marketing Trends US $2,100.00
  • Chapter 4 Company Profiles US $690.00
  • Chapter 5 The Consumer US $1,245.00

Below is the list of sections extracted directly from the report. Please note this list has been standardized and may not match the Table of Contents.

  • Executive Summary
    • Scope and Methodology
      • Market Definition
      • Report Methodology
    • The Market
      • Animal Health Products a Massive Global Market
        • (Table) Share of Global Animal Health Sales: Production Animal vs. Companion Animal, 2003, 2007 and 2012 (percent)
      • U.S. Pet Medications Market Posting Healthy Retail Sales
      • Market Drivers
    • Marketing Trends
      • Marketer Classifications: Pharmaceutical vs. Retail
      • Top Global Pharmaceutical Marketers Lead U.S. Market
      • Leading Retail Marketers
      • Priority No. 1: Building Consumer Brands
      • Antiparasitics: The Consumer Pet Medication Core
      • Veterinary Brands Rule the Roost
      • Top Retail Brands in Mass and Pet Specialty Channels
      • Developing Market Segments
      • Retail Pet Medications
    • Consumer Trends
      • Half of Households Keep Dogs or Cats
      • 71% of Dog or Cat Owners Use Pet Meds
        • (Table) Percent of Dog or Cat Owners Who Purchase Pet Medications, 2008 (U.S. dogor cat-owning households)
      • 55% Use Spot-On Flea Prevention
      • Frontline Tops Hartz as Most Popular Flea/Tick Brand Line
      • Southeast, Southwest Strongest for Spot-On Flea Medications
  • Highlights
  • The Market
    • Market Size and Composition
      • Animal Health Products a Massive Global Market
        • (Table) Global Sales of Animal Health Products at the Manufacturers Level: 2003 vs. 2007 (in billions of dollars)
      • Sales Shifting Toward Companion Animals
        • (Table) Share of Global Animal Health Sales: Production Animal vs. Companion Animal, 2003, 2007 and 2012 (percent)
      • U.S. Pet Medications Market Posting Healthy Retail Sales
        • (Table) U.S. Retail Sales of Pet Medications: 2003 vs. 2007 (in billions of dollars)
      • Consumer Usage Rates of Pet Medications
        • (Table) Percentage of Dogs and Cats Given Medication and/or Drugs: 2000-2006 (percent)
        • (Table) Types of Medication/Drugs Given to Dogs and Percentage Obtaining from Veterinarian, 2006 (percent of dog owners)
        • (Table) Types of Medication/Drugs Given to Cats and Percentage Obtaining from Veterinarian, 2006 (percent of cat owners)
      • Percentage of Pet Medication Users Procuring Though Veterinarians
      • Dog and Cat Health Product Share of Independent Pet Specialty Retailer Sales
        • (Table) Share of Independent Pet Store Dog Product Sales by Category, 2005-2007 (percent)
        • (Table) Share of Independent Pet Store Cat Product Sales by Category, 2005-2007 (percent)
    • Market Outlook
      • Focus on Health a Key Driver Across All Pet Market Segments
        • (Table) Distribution of $25.3 Billion U.S. Pet Healthcare Market, 2007 (percent)
      • Aging Pet Population Underpins Healthcare Boom
        • (Table) Percentage of Dogs and Cats Age 6 and Over: 1996 vs. 2006 (percent)
      • Humanization a Three-Pronged Force
        • (Table) Mean Number of Veterinary Visits by Human-Animal Bond Among Dog and Cat Households, 2006
        • (Table) Mean Veterinary Expenditures by Human-Animal Bond Among Dog and Cat Households, 2006 (in dollars)
      • Premium Demographics Willing and Able to Spend
        • (Table) Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Brackets: 1996, 2001 and 2006 (percent)
        • (Table) $70K+ Income Bracket Share of U.S Pet Supplies and Veterinary Services Expenditures, 1996-2006 (percent)
      • Number of Dog and Cat Households on the Ups
        • (Table) Household Penetration Rates for Selected Dogor Cat-Owning Classifications, 2003 vs. 2008 (percent of U.S. dogor cat-owning households)
      • Rising Rates of Pet Overweight, Obesity
      • The Veterinary Factor
        • (Table) Most Important Factor in Dog and Cat Flea/Tick Product Selection, 2006 (percent of dog and cat owners)
        • (Table) Caring for a Pet's Health: Veterinarian Visits, Expenses and Services Received, 2006 (number, percent and dollars)
        • (Table) Average Annual Consumer Expenditures on Veterinary Services, 1996-2006 (in dollars)
      • Ethical Product Diversion and Veterinarian Discontent
      • Pet Insurance Boom a Good Sign for Pet Medications
      • Competition from Pet Supplements
        • (Table) U.S. Retail Sales of Pet Supplements and Nutraceutical Treats, 2003, 2007 and 2012 (in millions of dollars)
        • (Table) U.S. Retail Sales of Natural Pet Products, 2003, 2007 and 2012 (in millions of dollars)
      • Impact of U.S. Economic Downturn
        • (Table) Percentage of Adults with Little or No Confidence in Short-Term Prospects for the Economy, April 2003-April 2008 (U.S. adults)
        • (Table) Percentage of Adults Who Are More Practical or Realistic in Their Purchases, Month Over Month: October 2007-April 2008 (U.S. adults)
      • Risk and Criticism
      • Looking Ahead
        • (Table) Projected U.S. Retail Sales of Pet Medications: 2007 vs. 2012 (in billions of dollars)
  • Highlights
  • Marketing Trends
    • Competitive Overview
      • Marketer Classifications: Pharmaceutical vs. Retail
      • Top Global Pharmaceutical Marketers Lead U.S. Market
        • (Table) Global Animal Health Sales of Top U.S. Marketers of Pet Medications, 2005-2007 (in millions of dollars)
      • Leading Retail Marketers
      • Priority No. 1: Building Consumer Brands
      • Pharmaceutical Companies Also Market to/Through Vets
      • The Problem of Product Diversion
      • The Internet Effect
        • (Table) Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners, 2007 (percent of U.S. adults overall vs. dog or cat owners)
      • PetMed Express, Inc.
        • (Table) PetMed Express Sales, 2004-2008 (in millions of dollars)
        • (Table) Share of PetMed Express Sales by Category, 2006-2008 (percent)
        • (Table) Selected Leading Pharmaceutical Marketers and Brands of Pet Medications: Product Type and Generic Drug Name, 2008
        • (Table) Selected Leading Pharmaceutical Marketers and Brands of Pet Medications: Status, Form, Animal Type and Description, 2008
        • (Table) Selected Leading Retail Marketers and Brands of Pet Medications, 2008
        • (Table) Selected Leading Third-Party E-tailers of Pet Medications, 2008
    • Focus on Antiparasitics
      • Overview: The Consumer Pet Medication Core
      • Veterinary Brands Rule the Roost
      • Three Drug Companies Enter Market in 2007
      • "Prescription" Appeal
        • (Table) National Consumer Advertising Spending for Frontline and K9 Advantix, 2006 and 2007 (in millions of dollars)
      • New Ethical Products Focus on Anti-Diversion
      • Bayer Launches Prescription Version of Advantage
      • Top Retail Brands Inhabit Mass and Pet Specialty Channels
      • Central Garden & Pet Brands Lead Pet Specialty Channel
        • (Table) Top Marketers of Flea/Tick Products in Pet Specialty Retailers, 2006 and 2007 (percent)
      • Hartz and Sergeant's Brands Lead in Mass-Market Channels
        • (Table) IRI-Tracked Sales of Pet Medications & Related Pet Healthcare Products, 2007 vs. 2008 (in millions of dollars)
        • (Table) IRI-Tracked Sales of Pet Medications and Related Pet Healthcare Products, 2003-2007 (in millions of dollars)
      • Hartz Phases Out Advanced Care Spots-Ons
      • Hartz and Sergeant's Launch Pet Specialty Lines
      • OTC Brands Take on Ethical
      • Channel Cross-Over and Exclusivity
      • Consumer Marketing Trends and Themes
    • Focus on Developing Market Segments
      • Pain Management and NSAIDs
      • Mood Disorders
      • Obesity/Overweight and Diabetes
      • Cognitive Dysfunction
      • Oral Care
      • Retail Pet Medications
  • Highlights
  • Company Profiles
    • Bayer Animal Health
      • Overview
      • Advantage Key to Segment Sales
        • (Table) Bayer Consumer Health Segment Sales by Division: 2006 vs. 2007 (in millions of dollars)
      • Bayer Launches Animal Health MBA Education Program
      • Bayer AG Corporate Overview
    • Central Garden & Pet
      • A Top Multi-Category Pet Market Player
      • CG&P Acquires Farnam
      • Central Life Sciences Fields Important Proprietary Molecules
    • Elanco Animal Health (Eli Lilly and Company)
      • Overview
      • Company Launches New Companion Animal Group
      • Eli Lilly and Company
        • (Table) Eli Lilly and Company Sales, 2005-2007 (in millions of dollars)
    • Fort Dodge Animal Health
      • Overview
      • Companion Animal Sales Growing
        • (Table) Fort Dodge Animal Health Sales by Segment, 2004-2007 (in millions of dollars)
      • Wyeth Corporate Background
        • (Table) Wyeth Sales by Division, 2004-2007 (in millions of dollars)
    • Hartz Mountain Corp.
      • A Top U.S. Pet Care Brand
        • (Table) IRI-Tracked Sales and Market Share of Hartz Mountain Pet Supplies, 2003-2007 (in millions of dollars)
      • Disappointing Returns
      • Looking Abroad
    • Intervet-Schering-Plough Animal Health
      • Schering-Plough Acquires Intervet
      • Schering-Plough Corporate Overview
        • (Table) Schering-Plough Sales by Division, 2005-2008 (in millions of dollars)
    • Merial Limited
      • Company Structure and Sales
        • (Table) Merial Limited Global Sales, 2005-2007 (in millions of dollars)
      • Companion Animal Product Types and Brands
      • A Joint Venture
    • Novartis Animal Health
      • Overview
      • Novartis AG Corporate Background
        • (Table) Novartis Group Sales Growth, 2003-2007 (in millions of dollars)
    • Pfizer Animal Health
      • Overview
      • Revolution, Rimadyl Lead Companion Animal Sales
        • (Table) Pfizer Animal Health Sales by Animal Type, 2005-2007 (in millions of dollars)
      • Pfizer Corporate Overview
        • (Table) Pfizer, Inc. Sales by Division, 2005-2007 (in millions of dollars)
    • Sergeant's Pet Care, Inc.
      • Overview
        • (Table) IRI-Tracked Sales and Market Share of Sergeant's Pet Care, 2003-2007 (in millions of dollars)
      • Bulking Up Through Acquisitions
      • Focusing on Flea and Tick
      • Sergeant's Expands "Look at the Label" Educational Campaign
  • Highlights
  • Consumer Trends
    • Overview of Pet Owners
      • Notes on Simmons Data
      • Half of Households Keep Dogs or Cats
        • (Table) Household Ownership Rates for Selected Dogor Cat Owning Classifications, 2008 (percent and number of U.S. dogor cat-owning households)
      • Ownership Rates Edge Up
        • (Table) Household Penetration Rates for Selected Dogor Cat-Owning Classifications, 2003 vs. 2008 (percent of U.S. dogor cat-owning households)
      • Retail Shopping Patterns for Pet Products
        • (Table) Retail Shopping Patterns for Pet Products, 2008 (percent and number (000) of U.S. dogor cat-owning households)
      • Pet Owners on the Web
      • Shopping Psychographics
        • (Table) Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners, 2007 (percent of U.S. adults overall vs. dog or cat owners)
        • (Table) Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners, 2007 (index for U.S. dog or cat owners)
        • (Table) Dog or Cat Owners as Consumers: Selected Shopping Psychographics, 2008 (percent and index for U.S. dog or cat owners)
        • (Table) Dog or Cat Owners as Consumers: Selected Media & Marketing Psychographics, 2008 (percent and index for U.S. dog or cat owners)
        • (Table) Dog or Cat Owners as Consumers: Selected "Green" Psychographics, 2008 (percent and index for U.S. dog or cat owners)
      • Pet Owner Demographics
        • (Table) Dog Ownership Rates by Household Income Bracket, 2008 (percent of U.S. dog-owning households)
        • (Table) Dog or Cat Ownership Rates by Age Bracket, 2003 vs. 2008 (percent of U.S. dogor cat-owning households)
        • (Table) Demographics for Dog or Cat Ownership, 2008 (percent, number, and index among U.S. dogor cat-owning households)
        • (Table) Demographics for Dog Ownership, 2008 (percent, number, and index among U.S. dog-owning households)
        • (Table) Demographics for Cat Ownership, 2008 (percent, number, and index among U.S. cat-owning households)
    • Purchasing Rates for Pet Medications
      • 71% of Dog or Cat Owners Use Pet Meds
        • (Table) Percent of Dog or Cat Owners Who Purchase Pet Medications, 2008 (U.S. dogor cat-owning households)
        • (Table) Number of Dog or Cat Owners Who Purchase Pet Medications, 2008 (U.S. dogor cat-only households in thousands)
      • Usage Up Across the Board
        • (Table) Percent of Dog or Cat Owners Who Purchase Pet Medications, 2003 vs. 2008 (U.S. dogor cat-owning households)
        • (Table) Percent of Dog or Cat Owners Who Purchase Pet Medications, 2003 vs. 2008 (U.S. households owning dogs only or cats only)
      • 55% Use Spot-On Flea Prevention
        • (Table) Percent of Dog or Cat Owners Who Purchase Flea/Tick Products by Type, 2008 (U.S. dogor cat-owning households)
      • Frontline Tops Hartz as Most Popular Flea/Tick Brand Line
        • (Table) Usage Rates for Selected Flea Prevention or Treatment Brand Lines/Marketer (Product Range), 2003 vs. 2008 (percent of U.S. dogor cat-owning households)
        • (Table) Percent of Dog and Cat Owners Obtaining Heartworm and Flea Medications from Veterinarians: Dog vs. Cat Products, 2006 (U.S. dog or cat owners)
    • Pet Med Psychographics
      • Alternative Streak Among Cat Owners
      • Store Brands Over $$$ Brands
        • (Table) Selected Healthcare Psychographics for Pet Owners and Pet Med Buyers, 2008 (percent for U.S. adults overall, dog or cat owners, and pet medication buyers)
        • (Table) Selected Healthcare Psychographics for Pet Owners and Pet Buyers, 2008 (index for U.S. dog or cat owners and pet medication buyers)
        • (Table) Levels of Agreement or Disagreement With Statement, OTC Store Brands Work Just Like Advertised Brands: Selected Brand Lines and Product Types, 2008 (percent of U.S. adults overall vs. dog or cat owners and pet medication purchasers)
        • (Table) Levels of Agreement or Disagreement With Statement, Most Expensive Medications Are Usually the Best: Selected Brand Lines and Product Types, 2008 (percent of U.S. adults overall vs. dog or cat owners and pet medication purchasers)
    • Pet Med Demographics
      • Southeast, Southwest Strongest for Spot-On Flea Medications
      • Distinct Demographics for Frontline
        • (Table) Top Demographic Indicators for Use of Frontline Spot-On Flea Medication, 2008 (percent and index of U.S. dogor cat-owning households)
        • (Table) Top Demographic Indicators for Use of Hartz Flea Products, 2008 (percent and index of U.S. dogor cat-owning households)
      • Demographics for Heartworm Products: Dog vs. Cat Owners
        • (Table) Usage Rates for Dog or Cat Heartworm Medications by Age Bracket of Pet Owner, 2008 (percent and index for U.S. dog and cat owners)
        • (Table) Demographics for Use of Spot-On Flea Medications for Dogs or Cats, 2008 (percent, number, and index among U.S. dogor cat-owning households)
        • (Table) Demographics for Use of Heartworm Medications for Dogs, 2008 (percent, number, and index among U.S. dog-owning households)
        • (Table) Demographics for Use of Heartworm Medications for Cats, 2008 (percent, number, and index among U.S. cat-owning households)
  • Addresses of Selected Marketers