Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices
Packaged Facts
August 1, 2007 112 Pages - SKU: LA1432870
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Countries covered: United States
Abstract:
Stress is the #1 health concern for Americans, and women especially say that stress has an impact on their lives. As consumers look for ways to relax and rejuvenate, they are increasingly turning to personal therapy sensory devices for affordable stress relief within the comforts of home. This market covers electronic, non-prescription, personal use devices that stimulate the senses and offer therapeutic, as well as emotional benefits; for example, air quality, aromatherapy, heat therapy, light and color therapy, sound therapy and massage therapy devices (excluding vibrators intended for sexual use). Packaged Facts conservatively estimates that U.S. retail sales of personal therapy sensory devices topped $1 billion in 2006, a four percent gain over 2005.
More Americans are jumping into the driver’s seat when it comes to their health for a number of reasons: Aging Baby Boomers are trying to stay active, the cost of conventional health care is skyrocketing, acceptance of complementary and alternative medicines is growing and health-related information is increasingly accessible via the Internet. Personal therapy sensory devices dovetail with these needs by offering a relatively affordable and convenient remedy for the savvy consumer. As retailers introduce pricier quasi-medical products to meet growing consumer interest in self-administered treatment, along with more upscale products for consumers who want to bring the spa experience home, Packaged Facts expects the market for personal therapy sensory devices to grow to $1.2 billion by 2011.
Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices contains comprehensive data on the U.S. market for personal therapy sensory devices, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles major marketers.
Report Methodology
The information in Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices is based on primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail environment. Secondary research entailed gathering data from relevant business sources, including: trade publications and newsletters; government data; current articles in newspapers and trade and consumer magazines; information from industry and non-governmental associations such as the Association of Home Appliance Manufacturers; annual reports, 10Ks and other financial releases from public companies; and other related Packaged Facts reports.
What You’ll Get in This Report
Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is already doing business in the personal therapy sensory device market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for personal therapy sensory devices, as well as projected markets and trends through 2011.
This report will help:
- Marketing managers identify market opportunities and develop targeted promotion plans for personal therapy sensory devices.
- Research and development professionals stay on top of competitor initiatives and explore demand for personal therapy sensory devices.
- Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy personal therapy sensory devices.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
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Chapter 1 Executive Summary
- Scope
- Methodology
- Market Size and Growth
- Personal Therapy Sensory Device Sales Top $1 Billion
- Figure 1-1 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2002-2006 (in million $)
- Massagers Flatten Out
- Air Quality Clearing Up
- Other Segments Hot, But Heat Therapy Cool
- Table 1-1 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices by Category, 2002-2006 (in million $)
- Figure 1-2 U.S. Market Share of Personal Therapy Sensory Devices by Category, 2006
- Market to Reach $1.2 Billion by 2011
- Figure 1-3 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2006-2011 (in million $)
- Marketplace Trends
- Increase in Stress-related Ailments
- Rise in Exurbanization
- Increased Medical Costs
- Complementary and Alternative Medicine Now Mainstream
- Trend Toward Self-medicating
- The Indulgent Spa Influence
- Marketing Dynamics
- Personal Therapy Sensory Device Product Trends
- Direct Response TV Opportunities
- Major Marketers Innovating
- Major Retailers Already Prepared
- Slow Sales Growth, Rising Costs Prompt Industry Consolidation
- Key Demographic Groups
- Baby Boomers: Attitude and Income
- By the Numbers: Retiring and Affluent
- Personal Therapy Sensory Devices Promise Continued Relief
- Gays Are Trendsetters
- Gays/Lesbians/Bisexuals: A Population with Power
- Particularly Concerned about Stress
- Gay Marketing Campaigns Critical
- Single Women: Independence and Indulgence
- Singles Concentrated in Major Metropolitan Areas
- What Is Important to Women
- Table 1-2 What Is Important to Women
Chapter 2 The Market
- Scope
- Methodology
- Product Segment Overview
- Complementary and Alternative Medicine Roots
- East Meets West in Personal Therapy Sensory Devices
- Massage Therapy
- Table 2-1 Selected Bliss Spa Massage Therapies and Their Healing Benefits
- Table 2-2 Selected Massage Therapies and Their Healing Benefits
- Aromatherapy
- Table 2-3 Selected Aromatherapy Essential Oils and Their Healing Benefits
- Color Therapy
- Table 2-4 Selected Colors and Their Healing Benefits
- Hydrotherapy
- Table 2-5 Selected Hydrotherapies and Their Healing Benefits
- Sound Therapy
- Table 2-6 Selected Sound Therapies and Their Healing Benefits
- Emerging CAM Treatments
- Market Size and Growth
- Note About Market Segmentation Data
- Personal Therapy Sensory Device Sales Top $1 Billion
- Figure 2-1 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2002-2006 (in million $)
- Figure 2-2 Estimated U.S. Retail Sales of Small Household Appliances, 2002-2006 (in billion $)
- Figure 2-3 U.S. Market Share of Personal Therapy Sensory Devices Within the Small Household Appliance Market, 2006
- Massagers Flatten Out
- Air Quality Clearing Up
- People Can You Hear Me?
- Ooh, Ooh That Smell
- Heat Therapy Not So Hot
- Light and Color Therapy Are Glowing
- Table 2-7 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices by Category, 2002-2006 (in million $)
- Figure 2-4 U.S. Market Share of Personal Therapy Sensory Devices by Category, 2006
- Imports Show Mixed “Massage”
- Figure 2-5 U.S. Imports of Electric Massagers by Total Value (in million $) and Units (in millions), 2002-2006
- Figure 2-6 Unit Share of Electric Massager U.S. Imports by Country, 2006
- Figure 2-7 Value Share of Electric Massager U.S. Imports by Country, 2006
Forecast
Market to Reach $1.2 Billion by 2011
Figure 2-8 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2006-2011 (in million $)
Massage Devices Top Half-Billion Dollar Mark; Light and Color Devices Lead in Growth
Table 2-8 Forecasted U.S. Retail Sales of Personal Therapy Sensory Devices by Category, 2006-2011 (in million $)
Figure 2-9 U.S. Market Share Forecast of Personal Therapy Sensory Devices by Category, 2011
Chapter 3 Marketplace Trends
- Increase in Stress-related Ailments
- Women More Stressed
- Rise in Exurbanization Contributes to Stress
- Increased Medical Costs
- Complementary and Alternative Medicine Now Mainstream
- Comprehensive Surveys Find More Than One in Three Use CAM
- Figure 3-2 Complementary and Alternative Medicine Use by U.S. Adults, 2002
- The Prayer Principle
- Figure 3-3 Most Commonly Used CAM Practices, 2002
- Figure 3-4 Ten Most Common CAM Therapies, 2002
- Use of CAM for Specific Conditions
- Figure 3-5 Conditions Most Commonly Treated by CAM*, 2002
- Reasons for Using CAM
- Figure 3-6 Reasons People Use CAM, 2002
- CAM and Age 50+ Use in 2006
- Trend Toward Self-medicating
- Easy Access Health Information
- Table 3-1 Top 10 Online Health Portals, Q1 2006 vs. Q1 2007
- Table 3-2 Top 10 Health-Related Searches Conducted Using Major U.S. Internet Search Engines, Q1 2007
- The Indulgent Spa Influence
Chapter 4 Marketing Dynamics
- Personal Therapy Sensory Device Product Trends
- Listen Up
- Sensory Overload
- Medical Crossover
- Beauty Crossover
- Overseas Inspiration: Japan
- The High Price of Feeling Good
- The Ultimate Personal Sensory Therapy
- Selected Personal Care Appliance Introductions, 2006-2007
- Table 4-1 Selected Personal Care Appliance Introductions, 2006-2007
- Direct Response TV Opportunities
- Table 4-2 Total New Infomercials by Category, 2006
- Consumer Direct Marketing Concerns
- PTSDs Currently On-Air
- Major Marketers Innovating
- Major Retailers Already Prepared
- Slow Sales Growth, Rising Costs Prompt Industry Consolidation
- Diversification or Liquidation
- Competition Is Therapeutic
- Going Mainstream
- Top Marketers
- Marketer Profile: HoMedics, Inc.
- Overview
- Performance
- Product Portfolio
- Current Activity
- Marketer Profile: Helen of Troy Ltd.
- Overview
- Performance
- Figure 4-1 Helen of Troy Net Sales, Fiscal Years 2003-2007 (in million $)
- Figure 4-2 Helen of Troy Estimated Net Sales of Personal Therapy Sensory Devices, Fiscal Years 2003-2007 (in million $)
- Product Portfolio
- Current Activity
Chapter 5 Key Demographic Groups
- Baby Boomers: Attitude and Income
- The Perfect Storm
- Age Happens
- Stress Happens
- By the Numbers: Retiring and Affluent
- Table 5-1 U.S. Population by Age Group, 2000-2010 (in millions)
- Looking at Consumers Age 45+
- A Closer Look at Baby Boomer Women and Singles
- Personal Therapy Sensory Devices Promise Continued Relief
- Gays and Lesbians: Trendsetters
- Gay/Lesbian/Bisexual Population Tops 15 Million
- Table 5-2 Projected Growth of U.S. Adult Gay/Lesbian/Bisexual Population, 2006-2011 (in thousands)
- Table 5-3 Age Segmentation of U.S. Adult Gay/Lesbian/Bisexual Population
- Gay and Lesbian Population Most Significant in Core Cities
- Table 5-4 Metropolitan Areas with Largest Gay and Lesbian Populations, 2005
- Gay/Lesbian/Bisexual Buying Power Tops $660 Billion in 2006
- Table 5-5 Projected Growth in U.S. Adult Gay and Lesbian Buying Power, 2006-2011
- Personal Health Concerns Differ
- Table 5-6 Leading Personal Health Concerns, Gay/Lesbian/Bisexual vs. Heterosexual Consumers
- Gays Are Trendsetters
- Table 5-7 Attitudes Toward Trendsetting, Gay/Lesbian/Bisexual vs. Heterosexual Consumers
- Gay Consumers More Likely to Frequent Trendy Retailers
- Gay Marketing Campaigns Critical
- Single Women: Independence and Indulgence
- Figure 5-1 Americans’ Age at First Marriage by Gender: 1950-2005
- Figure 5-2 Percentage of U.S. Adults (Age 15+) Who are Unmarried, by Gender, 1950-2005
- Figure 5-3 Percentage of U.S. Adults (Age 15+) Who Have Never Married, by Gender, 1950-2005
- Older Singles Skew Female
- Table 5-8 Percentage of U.S. Men and Women Who are Unmarried, Segmented by Age, 2006
- Figure 5-4 Single Women in the U.S. by Age, 2006
- Singles Concentrated in Major Metropolitan Areas
- Table 5-9 Geographic Distribution of Singles by Market Area
- What Is Important to Women
- Table 5-10 What Is Important to Women
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