The U.S. Market for Organic Food and Beverages: The Mainstreaming of a Trend

Packaged Facts
November 1, 2004
268 Pages - SKU: LA977845
Countries covered: United States

The U.S. Market for Organic Food and Beverages: The Mainstreaming of a Trend

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The U.S. market for organic foods and beverages continues to grow at an enthusiastic pace. Though some have predicted that the market for organics would be nearing saturation by now, that does not appear to be the case. With 20 percent annual market growth and greater mainstream market penetration than ever before, organic foods continue to be one of the most exciting segments of the food industry in the United States and, indeed, around the world.

That doesn’t mean that every organic product succeeds, or that there are no obstacles to growth and expansion in organic foods. Packaged Facts’ new report, The U.S. Market for Organic Foods and Beverages, will help to clarify opportunities and identify challenges in the marketplace. In addition to a nuts-and-bolts examination of the size of the market and projected growth rates, the report will explore hot categories and category trends, new product introductions, consolidation and mergers in the industry, consumer understanding and acceptance of organic foods, consumer demographics, organic products in foodservice, and the spectrum of retailer involvement, from the phenomenon of Whole Foods Market to the growing presence of organics at chains like Wal-Mart.

The report will also include an overview of the basic regulatory and certification framework for foods using the organic label. It will cover some of the driving forces contributing to category growth, such as food safety concerns and a focus on health and wellness for an aging population. The report will look at the supply chain, and whether organic ingredient suppliers and farmers can meet rapidly growing demand.

Profiles of leading companies and organizations and interviews with industry leaders will round out the market picture. Finally, as organic foods continue to emerge as a multibillion-dollar industry, the report will look at the “next wave” of food trends that overlap organics, such as local and regional sourcing and production, farmers markets and community-supported agriculture, and where organic-minded consumers stand among these choices.

Report Methodology
The information in The U.S. Market for Organic Foods and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the organic foods market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the organic food and beverage market, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of organic foods and beverages. It provides up-to-date competitive profiles of marketers of organic foods and beverages - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

About the Author
Elaine Lipson is a writer, editor and communications consultant who has specialized in consumer education about organic foods. She is the author of The Organic Foods Sourcebook (McGraw-Hill, 2001), a consumer guide to the meaning and benefits of organics. Her articles have appeared in Delicious Living, Natural Foods Merchandiser, TheOrganicReport.com, Organic Valley’s Rootstock, and other publications. Elaine has written a monthly column on sustainable eating for the Boulder Daily Camera, and writes a quarterly column on organics for Natural Grocery Buyer. She has also written and consulted on educational and marketing communications for some of the natural products industry’s most successful companies and organizations. Elaine was formerly a senior editor for the Natural Business LOHAS Journal and public relations specialist for Alfalfa’s Markets, Inc.

What You’ll Get in this Report
The U.S. Market for Organic Foods and Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Organic Foods and Beverages offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream organic food and beverage marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Distribution Strategies (including retail, foodservice and c-stores)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the organic food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for organic food and beverages, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for organic foods based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for organic food and beverages
  • Research and development professionals stay on top of competitor initiatives and explore demand for organic foods and beverages
  • Advertising agencies working with clients in the organic food and beverage industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.




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