Packaged Facts has been tracking the U.S. market for men’s grooming product longer and in greater depth than any other publisher of market research reports, and this report synthesizes and expands upon nearly two decades of expertise and reporting from a uniquely U.S. perspective, while also taking into account important European marketing and new product trends. The report covers a breadth of products across six major categories—shaving products (including lotions, creams, soaps, foams, gels, aftershave, preshave, razors/replacement blades, and electric shavers); fragrance products (including body splashes and sprays); deodorant products (including the new hybrid deodorant/body sprays); haircare products (including haircoloring, styling, and hair-growth products); skincare products (including facial and body moisturizers, facial cleansers, facial scrubs and masks, suncare products, lip balm, talc, and depilatories); and bath and shower products (including body washes and scrubs, bath additives, after-bath products, and specialty bar soaps).
The information in The U.S. Market for Men’s Grooming Products: Putting a New Face on Men's Personal Care Productsis based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
Pegging 2003 sales at $5 billion and forecasting sales of at least $6 billion by 2008, the report tracks sales for the overall retail universe (mass-market, department store, specialty store, and direct), quantifying mass-market sales to the marketer/brand share level via the most current IRI data available. The report also documents market size and composition, marketing and retail trends, and the role of the Internet, providing “Looking Ahead” trend forecasts and up-to-date profiles of key consumer demographics based on Simmons Market Research Bureau data for Spring 2003.
What You’ll Get in this Report
The U.S. Market for Men’s Grooming Products: Putting a New Face on Men's Personal Care Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Men’s Grooming Products offers. The report addresses the following segments:
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
Scroll down to see a more detailed outline of the contents of this report.
How You Will Benefit from this Report
If your company is already competing in the men’s grooming market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for men’s grooming products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for men’s grooming based on Simmons data.
This report will help:
identify market opportunities and develop targeted promotion plans for men’s personal grooming products
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