The U.S. Mature Market: New Perspectives on the 55+ Consumer, 4th Edition


February 1, 2003
286 Pages - SKU: LA799271
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The US Mature Market New Perspectives on the 55 plus Consumer 4th Edition
  • I. EXECUTIVE SUMMARY (pp. 29-50) US $500.00
  • II. DEMOGRAPHIC OVERVIEW (pp. 51-104) US $971.00
  • III. SURVEY OF THE MATURE MARKET (pp. 105-134) US $594.00
  • IV. CONSUMER BEHAVIOR (pp. 135-208) US $1,570.00
  • V. MEDIA (pp. 209-230) US $504.00
  • VI. MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 231-248) US $338.00
  • VII. CASE STUDIES OF COMPANIES MARKETING TO MATURE CONSUMERS (pp. 249-268) US $405.00
  • VIII. LOOKING AHEAD: TRENDS AND OPPORTUNITIES (pp. 269-280) US $249.00
  • APPENDIX: ADDRESSES OF MATURE MARKET RESOURCES (pp. 281-288) US $75.00


 
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