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The U.S. Mature Market

Packaged Facts
June 1, 2000
290 Pages - SKU: LA568

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The U.S. Mature Market

I . EXECUTIVE SUMMARY (pp. 17-45) US $341.00
- SCOPE AND METHODOLOGY
- DEMOGRAPHICS
- THE MARKET
- MATURE AMERICANS AS CONSUMERS
- MATURE AMERICANS' USE OF MEDIA
- MARKETING TO MATURE AMERICANS
- MATURE AMERICANS
II. DEMOGRAPHICS (pp. 45-113) US $951.00
- OVERVIEW
- Projected Growth of Mature Population, 1999-2050
- POPULATION
- EMPLOYMENT AND ECONOMIC STATUS
- EDUCATION
- FAMILY STATUS
- LIVING ARRANGEMENTS
- HEALTH ISSUES
- PSYCHOGRAPHICS
III. THE MARKET (pp. 113-131) US $188.00
- MARKET SIZE AND GROWTH
- FACTORS TO MARKET GROWTH
- Aggregate Income of Mature Americans Age 55+, 1999-2004
- PROJECTED MARKET GROWTH
IV. MATURE AMERICANS AS CONSUMERS (pp. 131-205) US $993.00
- SPENDING ON CONSUMER PRODUCTS AND SERVICES
- MATURE CONSUMERS OF HOUSING
- MATURE CONSUMERS OF FOOD AND BEVERAGES
- MATURE CONSUMERS OF HEALTHCARE SERVICES
- MATURE CONSUMERS OF APPAREL
- MATURE CONSUMERS OF VEHICLES
- MATURE CONSUMERS OF CONSUMERS OF FINANCIAL SERVICES
- MATURE CONSUMERS OF GIFTS
- MATURE CONSUMERS OF HOUSEHOLD FURNISHINGS AND EQUIPMENT
- HOUSEHOLD FURNISHINGS AND EQUIPMENT
- MATURE CONSUMERS OF TRAVEL AND ENTERTAINMENT
- MATURE CONSUMERS OF FUNERAL SERVICES
- SHOPPING PATTERNS
- AT THE RETAIL LEVEL
V. MATURE AMERICANS' USE OF MEDIA (pp. 205-237) US $427.00
- OVERVIEW
- TELEVISION
- RADIO
- PRINT
- DIRECT MAIL
- ELECTRONIC MEDIA
VI. MARKETING TO MATURE AMERICANS (pp. 237-285) US $645.00
- MARKETING FUNDAMENTALS
- EXAMPLES OF ADVERTISING: Housing
- EXAMPLES OF ADVERTISING: Healthcare Services
- EXAMPLES OF Advertising: FOOD AND BEVERAGES
- EXAMPLES OF ADVERTISING: AUTOMOBILES
- EXAMPLES OF ADVERTISING: FINANCIAL SERVICES
- EXAMPLES OF ADVERTISING: TRAVEL AND ENTERTAINMENT
- EXAMPLES OF ADVERTISING: PERSONAL CARE PRODUCTS
APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 285-292) US $48.00

The U.S. Mature Market

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