Low Glycemic Index Foods and Beverages in the U.S.

• Scope and Methodology
• Report Methodology
• The Products
  • Products Analyzed
  • What Is Glycemic Index?
  • What’s Glycemic Load?
  • Carbohydrates Are Not Equal, Hence the Reason for Glycemic Index
  • Low-Glycemic Ingredient Options
  • The Fiber and Grain Connection
  
  
• Size and Growth of the Market
  • Low-Glycemic Products Are Really Just Now Gaining Momentum
  • 2006 Sales Come in at $350 Million
  • Sales Will Exceed $1.8 Billion by 2011
  • Table 1-1 U.S. Sales of Low-Glycemic Products, 2002-2011 (in millions of dollars)
  • Bars Dominate, Beverages Follow
  • Figure 1-1 Low-Glycemic Foods and Beverages: Share of Dollar Sales by Outlet, 2006
  
  
• New Products and Trends Driving Market Growth
  • Americans Are Becoming More focused on Health and Wellness
  • Increased Efforts in Marketing and Understanding Glycemic Index
  
  
• The Marketers in the Marketplace
  • All Types of Marketers
  • Where Consumers Shop for These Foods
  • Traditional Supermarkets Account for 65.0% of Retail Sales
  • Table 1-2 Low-Glycemic Foods and Beverages: Share of Dollar Sales by Outlet, 2006
  • Low-Glycemic Foods and Beverages in the Retail Environment
  • Drugstores Provide Double Exposure
  • Supermarkets and Mass Merchandisers
  • Warehouse Clubs
  • The Consumer
    • Target Former Carb Counters, Diabetics, and Energy-Seeking Youth

Chapter 2 The Products

• Key Points
  • Not All Carbohydrates Are Created Equal
  • Products Included and Excluded From This Report
  • Food Technologists Says Glycemic Index Is Where the Action Is
  • What Is Glycemic Index?
  • The Glycemic Index Database
  • What’s Glycemic Load?
  • AACC Approves Definitions Related to Glycemic Carbohydrates
  • Available Carbohydrate
  • Glycemic Response
  • Glycemic Carbohydrate
  • Glycemic Impact
  • Next Steps on Definitions
  • Labeling Terminology
  • Be Honest and Non-Deceptive
  • Who Is the Glycemic Research Institute?
  
  
• Clinical Significance of Glycemic Index
  • The Benefits of a Low-Glycemic Diet
  • The Link Between Diabetes and Glycemic Index
  • A Few Facts on Diabetes
  • New Findings Build Case for Low-Glycemic Diets
  
  
• Carbohydrates—The Basis of the Glycemic Index
  • Carbohydrates on the Nutrition Facts Panel
  • Figure 2-1 Nutrition Facts Label
  • Understanding Carbohydrates
  • The Basics on Carbohydrates
  • Some Complex Carbohydrates Can Be Considered Low-Glycemic
  • Processing Impacts Glycemic Index, Too

Chapter 3 Formulating Low-Glycemic Products

• Key Points
• Low-Glycemic Ingredient Options
• FDA Publishes Positioning Paper on Artificial Sweeteners
• Alternative Sweeteners
• Whole Grains and Fiber
• Table 3-1 Select Carbohydrates: Relative Sweetness, Caloric Availability, and Glycemic Response
• Miscellaneous Ingredients
• Progressive Scientific Discoveries

Chapter 4 The Market

• Key Points
• Market Definition
• Low-Glycemic Products First Make Impact Around 2003
• Market Size and Growth
• 2006 Finishes Off with $350 Million in Sales
• Table 4-1 U.S. Retail Sales of Low-Glycemic Products, 2002-2006 (in millions of dollars)
• Figure 4-1 U.S. Retail Sales of Low-Glycemic Products, 2002-2006 (in millions of dollars)
• Peaks Coincide with the Low-Carb Movement
• Market Composition
  • Bars Dominate, Beverages Follow
  • Figure 4-2 Low-Glycemic Foods and Beverages: Share of Dollar Sales by Outlet, 2006
  • Where Consumers Are Making Their Retail Purchases
  • Figure 4-3 Low-Glycemic Foods and Beverages: Share of Dollar Sales by Outlet, 2006
  
  
• Factors to Market Growth
  • It’s All About Obesity, Diabetes, and Overall Health and Wellness
  • Projected Market Growth
  • Sales Are Projected to Reach Almost $1.8 Billion by 2011
  • Table 4-2 Projected U.S. Retail Sales of Low-Glycemic Products, 2006-2011 (in millions of dollars)
  • Figure 4-4 Projected U.S. Retail Sales of Low-Glycemic Products, 2006-2011 (in millions of dollars)

Chapter 5 The Marketers

• Key Points
• All Types of Marketers
• The Five Leading Marketers
• Table 5-1 U.S. Low-Glycemic Foods and Beverages: Five Leading Marketers and Brands, 2006
• It’s the Smaller Players That Are Innovators
• To Focus on Diabetics or Not
• Marketers Set the Stage with Low-Carb Products
• The Atkins Evolution
• The Atkins Advantage
• Marketers Vary in Glycemic Index Labeling
• A Peak at What the Europeans Are Doing
• Competitive Situation
  • IRI Data Is Not Available for Most Marketers
  • Bars See Dip with Low-Carb Demise, But Pick Up
  • Table 5-2 U.S. Low-Glycemic Foods and Beverages: Select Brands of Bars, Dollar Sales, 2001-2006 (in thousand of dollars)
  • Same Story for Beverages
  • Table 5-3 U.S. Low-Glycemic Foods and Beverages: Select Brands of Beverages, Dollar Sales, 2001-2006 (in thousand of dollars)
  • An Opportunity for Low-Glycemic Pasta
  • Table 5-4 U.S. Low-Glycemic Foods and Beverages: Select Brand of Pasta, Dollar Sales, 2001-2006 (in thousand of dollars)
  • A Glance at the Sugar-Free Candy Category
  • Table 5-5 U.S. Low-Glycemic Foods and Beverages: General Sugar-Free Candy Categories, Dollar Sales, 2001-2006 (in millions of dollars)
  
  
• Competitive Profile: Abbott Laboratories, Abbott Park, Illinois
  • Company Overview
  • The Glucerna Family of Products
  
  
• Competitive Profile: Atkins Nutritionals, Inc., Melville, New York
  • Company Overview
  • Commitment to Building the Brand
  • Launch of Patent-Pending Glycemic Index Test
  • How Does the Net Atkins Count Method Work?
  
  
• Competitive Profile: Eat Well Be Well Foods, Inc., Hood River, Oregon
  • Company Overview
  • Details on The Product Line
  
  
• Competitive Profile: Fifty 50 Foods
  • Company Overview
  • Extensive Product Line
  
  
• Competitive Profile: The Hain Celestial Group, Inc., Melville, New York
  • Company Overview
  • The Disappearing Diet Aisle
  • Keeping the Brand Alive
  • Using a Variety of Alternative Sweeteners
  
  
• Competitive Profile: The Hershey Co., Hershey, Pennsylvania
  • Company Profile:
  • Sugar-Free Candies Tout Low-Glycemic Index on Front Labels
  
  
• Competitive Profile: Kellogg Co., Battle Creek, Michigan
  • Company Overview
  • Kellogg, Always the Innovator
  • The Kashi Story
  • Extending Other Brands Beyond Cereal
  • Innovative R&D Department Does Its Homework
  
  
• Competitive Profile: Russell Stover Candies Inc., Kansas City, Missouri
  • Company Overview
  • Leadership in Sugar-Free and Low-Glycemic Candies
  
  
• Competitive Profile: Solo GI Nutrition, Edmonton, Alberta-Canada
  • Company Overview
  • First Clinically Validated Bar to Market
  • But They’re Still High in Carbs
  • Snack Size Bar Follows 100-Calorie Pack Trend

Chapter 6 The Retail Market

• Key Points
• Shopping Options Are Plentiful
• So Where Are Consumers Shopping?
• Different Types of Retail Outlets
• Club Stores:
• Convenience Stores (C-stores):
• Dollar Stores:
• Drug Stores:
• Health/Natural Foods Stores:
• Mass Merchandisers:
• Other:
• Supermarket:
• Traditional Supermarkets Account for 65.0% of Retail Sales
• Table 6-1 Low-Glycemic Foods and Beverages: Share of Dollar Sales by Outlet, 2006
• Different Formats Attract Consumers for Their Varied Needs
• Channel Blurring Continues to Grow
• Traditional Supermarkets Down in Number
• Just How Much Can a Store Carry?
• Who Are the Leading Retailers?
• Table 6-2 Top-Five U.S. Discount-Style Food Store Chains, by Dollar Sales and Store Count, 2005
• Table 6-3 Top-Three U.S. Niche-Style Food Store Chains, by Dollar Sales and Store Count, 2005
• Low-Glycemic Foods and Beverages in the Retail Environment
• Drugstores Provide Double Exposure
• Supermarkets and Mass Merchandisers
• Warehouse Clubs
• Special Dietary Needs Products Are Not Big at Club Stores
• Table 6-4 Comparative Price of Select Low-Glycemic Foods and Beverages: Supermarket vs. Club Store, 2006
• Special-Needs Shoppers Are Confused
• Never Under Price
• Table 6-5 Retail Price of Select Low-Glycemic Foods and Beverages, 2006
• Never Seeing the Inside of a Store
• How to Get Your Products in Retail Distribution
• Direct Delivery Advantages
• The Cost of Face-To-Face Business
• Advantages of Warehouse Delivery
• Smaller Marketers Work Through Brokers
• Introducing New Special Dietary Needs Products to the Marketplace

Chapter 7 The Consumer

• Key Points
  • Consumer Awareness of Glycemic Index
  • The Impact on Consumers
  • The Glycemic Index - Diabetes Connection
  • Figure 7-1 Consideration of Glycemic Index or Glycemic Load, All Respondents, 2005 How often, if at all, do you consider the glycemic index (or glycemic load) of a food or beverage when deciding to eat it? (n=324)
  • Figure 7-2 Consideration of Glycemic Index or Glycemic Load, Respondents with a Family History of Diabetes, 2005 How often, if at all, do you consider the glycemic index (or glycemic load) of a food or beverage when deciding to eat it? (n=127)
  • Figure 7-3 Consideration of Glycemic Index or Glycemic Load, Respondents with no Family History of Diabetes, 2005 How often, if at all, do you consider the glycemic index (or glycemic load) of a food or beverage when deciding to eat it? (n=197)
  • Diabetics Are a Target Audience for Low-Glycemic Foods
  • A Diabetic’s Wish List
  • Eating Patterns in America Include Reducing Sugar
  
  
• Simmons Consumer Survey
  • What the Numbers Say
  • Table 7-1 Percent of U.S. Households Using Select Foods and Beverages, 2003-2005

Chapter 8 New Products and Trends

• Key Points
  • Low-Glycemic Products First Make Impact Around 2003
  • Driving Forces for an Increase in Glycemic and Glucose Labeling
  • Table 8-1 Total Number of SKUs Introduced to the U.S. Marketplace with a Low-Glycemic Tag/Claim, or Related Statement, 2001-2005
  
  
• New Products in 2005 and 2006
  • Most Introductions Focus on Grains and Sweeteners
  • Going Low-Glycemic the Solo Way
  • Figure 8-1 Solo GI Bars
  • Being Smart When in You’re in the Zone
  • Figure 8-2: Hershey’s SmartZone
  • Estee Expands Diabetic Product Lines to Include Low Glycemic
  • Figure 8-3 Low-G Bars
  • Atkins Educates Consumers About Its Products’ Advantages
  • Figure 8-4 Atkins Advantage Caramel Bars
  • Being in the Breakfast Zone
  • Figure 8-5 Zone Cerea
  • Eat Well, Be Well With New Cereals, Bars, and Candies
  • Figure 8-6 Eat Well Be Well
  • Low-Glycemic Bread for Diabetics
  • Figure 8-7 Diabetic Lifestyles Bread
  • Drinks with Zest Target Diabetics
  • Figure 8-8 VitaZest Waters
  • How ZSweet It Is to Be an All-Natural, Non-Caloric Sugar Alternative
  • Figure 8-9 ZSweet
  • New Beverage Answers Need for Lower-Sugar Kid’s Products
  • Figure 8-10 Rudy! Rudy! Flying Colors
  • Managing Glucose Via a Nutritional Beverage
  • Figure 8-11 Boost Glucose Control
  • A Frozen Dessert Like No Other in the Marketplace
  • Figure 8-12 Alpine Ice Frozen Dessert
  • Reformulating Products to Make Low-Glycemic Claims
  • Figure 8-13: GoLean! Crunchy Bars
  • New Candies Worthy of Mentioning
  • Figure 8-14: Russell Stover DiabetX
  • Additional New Products
  • Table 8-2 New Products with Low-Glycemic Claims/Tags, 2006

Appendix: Selected Addresses