Lawn and Garden Products and Services in the U.S., 9th Edition
Packaged Facts
December 1, 2011 212 Pages - SKU: LA6497883
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Countries covered: United States
This new edition continues Packaged Facts' tradition of comprehensive coverage of the U.S. lawn & garden market, valued at over $25 billion at retail in 2011. Closely linked to housing and employment trends, the market has suffered from the recession and its lingering drag on the economy, as well as other dampening factors including high energy prices and climate concerns. Some of those challenges also represent opportunities, however. For example, "green" gardening threatens traditional L&G (gas-powered machinery, synthetic chemicals), but also offers a way forward into a more sustainable future as a new generation of gardeners embrace trends including organic gardening and food gardening. The all-important aging Boomer segment also holds promise, including in professional lawn care services.
Building on the continuity and coverage of previous editions, this fully updated report examines the U.S. market for lawn and garden products and services, including all products and services sold for maintenance, treatment, and enhancement of lawns, gardens, and landscapes. Focusing primarily on the consumer sector, the report divides the market into three categories: Equipment (power and hand-held), Supplies (insecticides and fertilizer), and Services. Following an overview chapter detailing the market as a whole and providing cross-category perspective, the study offers separate in-depth chapter analyses of each category, including market size, composition, and projections; competitive trends; retail trends; and consumer trends.
An important new feature is consumer data from Packaged Facts' proprietary online survey conducted in September 2011, supplemented by cross-tabulated consumer survey results from Experian Simmons. Coverage includes trended levels of participation in home gardening and trended ownership and purchasing rates for three categories: power equipment, hand held tools, and supplies. Each of these categories is broken down by product type, with proprietary survey data indicating level of spending and outlet for purchasing. The report also presents demographic profiles and highlights of the U.S. gardener and of participants in each of the product categories, and quantifies consumer usage rates and spending trends for professional lawn care services.
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- Chapter 1: Executive Summary
- Scope and Methodology
- Scope of Study
- Areas Outside Scope
- Report Methodology
- Market Trends
- Economic Downturn Takes a Toll
- Table 1-1: U.S. Retail Sales of Lawn & Garden Products and Services, 2007-2011 (in millions of dollars)
- Share and Sales by Category
- Share of Sales by Retail Channel
- Figure 1-1: Share of U.S. Retail Sales of Lawn & Garden Equipment and Supplies by Distribution Outlet, 2011 (percent)
- Market Outlook
- A Weak Housing Market
- Aging Boomers
- Climate Change
- Regulation
- Green L&G: Challenge and Opportunity
- Market Projections
- Competitive Overview
- Overview
- U.S. vs. Foreign Ownership
- Major Marketers
- Equipment
- Supplies
- Services
- Distribution & Retail
- Distribution Channels
- Consumer Trends
- Popularity of Lawn and Garden Activities Declining
- Figure 1-2: Participation in Gardening as Leisure Activity in Last 12 Months, 2007-2011 (percent of U.S. adults)
- The Gardening Hobbyist
- Figure 1-3: Percentage of U.S. Consumers Who Do Any Type of Outdoor Gardening, Indoor Gardening, or Composting, 2011 (U.S.
- adults)
- Demographics of Gardening Enthusiasts
- Chapter 2: The Overall Market
- Overview
- Scope of Study
- Areas Outside Scope
- Three Lawn & Garden Categories: Equipment, Supplies, Services
- Government Regulation
- The EPA
- EPA and OPE
- EPA and Pest Control
- At the State Level
- At the Local Level
- Market Size, Growth and Composition
- Economic Downturn Takes a Toll
- Table 2-1: U.S. Retail Sales of Lawn & Garden Products and Services, 2007-2011 (in millions of dollars)
- Share and Sales by Category
- Table 2-2: Share of U.S. Retail Sales of Lawn & Garden Market by Category: Equipment, Supplies, Services, 2007 vs. 2011 (percent and in billions of dollars)
- Share of Sales by Retail Channel
- Figure 2-1: Share of U.S. Retail Sales of Lawn & Garden Equipment and Supplies by Distribution Outlet, 2011 (percent)
- Seasonality
- Regionality
- Market Outlook
- Housing
- Sales of New/Existing Homes
- Table 2-3: Sales of New and Existing Homes, 2002-2011 (in thousands)
- Housing Starts
- Table 2-4: U.S. Housing Starts, 2002-2011 (in thousands)
- Home Prices
- Mortgage Rates
- Glut and Foreclosures
- The Economy
- Breakdown
- Impact on L&G Market
- Globalization and the Dollar
- Changes Loom
- Aging Boomers
- Table 2-5: Number and Share of Total U.S. Population Growth for Selected Age Brackets: 2010, 2015 and 2020 (in thousands of number and percent)
- Climate Change
- Drought
- Regulation
- Green L&G
- Challenge and Opportunity
- Green L&G Concepts
- Edible Yards
- Food Gardening
- Opportunities in Food Gardens
- Market Projections
- Table 2-6: Projected U.S. Retail Sales of Lawn & Garden Products and Services, 2011-2016 (in millions of dollars)
- Table 2-7: U.S. Retail Sales of Lawn & Garden Products and Services by Category: Equipment, Supplies, Services, 2007, 2011, 2016 (percent and in millions of dollars)
- The Marketers
- Overview
- U.S. vs. Foreign Ownership
- Major Marketers
- Equipment
- Supplies
- Services
- Distribution & Retail
- Distribution Patterns: Direct vs. Intermediary
- Distributors Still Play Vital Role
- Distribution Channels
- Home Centers on Top
- Home Depot
- Lowe’s Companies
- Walmart
- Sears Holdings Co.
- Target
- Garden Centers/Nurseries
- Hardware Stores
- Other Retail Venues
- Consumer Overview
- Introduction
- Methodology
- Historical Trend: Popularity of Lawn and Garden Activities Declining
- Table 2-8: Percentage of U.S. Households Participating in Lawn & Garden Activities, 2001-2007
- Figure 2-2: Participation in Gardening as Leisure Activity in Last 12 Months, 2007-2011 (percent of U.S. adults)
- Table 2-9: Owning or Purchasing in Last 12 Months of Lawn & Garden Power Equipment or Hand Equipment, 2007 vs. 2011 (percent of U.S. adults)
- The Gardening Hobbyist
- Figure 2-3: Percentage of U.S. Consumers Who Do Any Type of Outdoor Gardening, Indoor Gardening, or Composting, 2011 (U.S. adults)
- Table 2-10: Participation in Outdoor Gardening: By Type, 2011 (percent of U.S. adults)
- Figure 2-4: Annual Household Spending on Outdoor Gardening: By Spending Range, 2011 (percent of U.S. adults)
- Table 2-11: Reasons for Outdoor Gardening, 2011 (percent of U.S. adults)
- Demographics of Gardening Enthusiasts
- Table 2-12: Demographic Characteristics of Participants in Gardening as Leisure Activity in Last 12 Months, 2011 (percentage and index of U.S. households)
- Looking Ahead: Trends and Opportunities
- Vegetable Gardening
- The Anti-Lawn Movement
- Medical Marijuana
- Green Roofs
- Vertical Gardening
- Chapter 3: Lawn and Garden Equipment
- Overview
- Three Product Segments
- Government Regulation
- OPE Focus
- Government Agencies Overseeing Regulation
- OPE and Air Pollution
- Illustration 3-1: EPA WaterSense Label
- Engines and Ethanol
- Blowback Against Leaf Blowers
- Market Size, Growth and Composition
- Sales Decline During Down Economy
- Table 3-1: U.S. Retail Sales of Lawn & Garden Equipment, 2007-2011 (in millions of dollars)
- Historical Growth Trends
- Market Share and Sales by Segment
- Table 3-2: Share of U.S. Retail Sales of Lawn & Garden Equipment by Segment: Outdoor Power Equipment, Hand Tools/Implements, Watering/Spraying Equipment, 2007 vs. 2011 (percent and in millions of dollars)
- Share of OPE Sales by Product Type
- Figure 3-1: Share of U.S. Consumer Purchasing of Lawn & Garden Outdoor Power Equipment by Type, 2011 (percent)
- Share of Hand Tools/Implements Sales by Product Type
- Figure 3-2: Share of U.S. Consumer Purchasing of Lawn & Garden Hand Tools by Type, 2011 (percent)
- Share of Watering/Spraying Equipment Sales by Product Type
- Market Outlook
- Outdoor Power Equipment
- The Economy
- Geo-Political Factors
- Demographics
- Climate
- Regulation
- New Products
- OPE Outlook
- Tools/Implements
- Watering/Spraying Equipment
- Market Projections
- Table 3-3: Projected U.S. Retail Sales of Lawn & Garden Equipment, 2011-2016 (in millions of dollars)
- Table 3-4: U.S. Retail Sales of Lawn & Garden Equipment by Segment: Outdoor Power Equipment, Hand Tools/Implements, Watering/Spraying Equipment, 2007, 2011, 2016 (in millions of dollars)
- OPEI Forecasts Rebound in Some OPE Categories
- Table 3-5: Percentage Growth Rates in U.S. Shipments of Selected Types of Lawn and Garden Equipment, 2008-2011 (percent and 2011 number of units)
- The Marketers
- Overview
- Manufacturing and Sourcing
- Many Marketers Have Deep Historical Roots
- U.S. vs. Foreign Marketers
- Most OPE Marketers Have Diversified Interests
- OPE Marketers
- Portable OPE Marketers
- Electric OPE Marketers
- Tiller Marketers
- Crossover Mower/Tractor Marketers
- Tools/Implements Marketers
- Reel Mower Marketers
- Wheeled Implements Marketers
- Composter Marketers
- Watering/Spraying Equipment Marketers
- Table 3-6: Selected Leading U.S. Lawn & Garden Equipment Marketers and Their Brands, 2011
- The Competitive Situation
- Continuity in the Marketplace
- Economic Pressure
- Consolidation Speculation
- International in Scope
- Traditional Strategies
- Competition and Marketing in OPE
- Competition in Tools
- Competition in Watering Equipment
- Product Trends
- Engines and Fuel
- Mowers
- Anticipated Market Direction
- Crossover Mowers
- Zero-Turn Riders
- Robotic Mowers and Vacuums
- Snow Blowers Benefitting from Severe Weather
- Watering with Caught Rain
- Ergonomics
- Distribution/Retail
- Distribution Patterns and Channels
- Home Centers vs. OPE Dealers
- OPE Dealer Strategies
- Dealers on the Upswing
- Consumer Trends
- Two-Thirds of U.S. Adults Own L&G Equipment
- Table 3-7: Ownership and Purchase in Last 12 Months of Lawn & Garden Equipment: Total, Power Equipment, Hand Equipment, 2007-2011 (percent of U.S. adults)
- Table 3-8: Ownership and Purchase in Last 12 Months of Lawn & Garden Power Equipment and Hand Equipment by Type, 2007-2011 (percent of U.S. adults)
- Craftsman Is Leading Equipment Brand
- Table 3-9: Brand Share for Consumer Purchasing of Lawn & Garden Equipment: Overall Power/Hand Equipment vs. Power Equipment Only, 2011 (percent)
- Lawn & Garden Equipment Purchaser Demographics
- Age
- Gender
- Race
- Geography
- Education
- Employment, Income and Family Make-Up
- Housing
- Table 3-10: Demographic Characteristics of Owners and Purchasers of Lawn & Garden Equipment in Last 12 Months: Total, Power Equipment, Hand Equipment, 2011 (index of U.S. households)
- Table 3-11: Demographic Characteristics of Owners and Purchasers of Lawn & Garden Equipment in Last 12 Months: Total, Power Equipment, Hand Equipment, 2011 (percent of U.S. households)
- Power Equipment Purchase by Price Range, Product Type, and Retail Channel
- Figure 3-3: Household Spending on Lawn & Garden Power Equipment in Last 12 Months, 2011 (percent of U.S. adults)
- Figure 3-4: Average Amount Spent on Power Walk-Behind Mower in Last 12 Months, 2011 (percent of U.S. adults)
- Table 3-12: Types of Lawn & Garden Power Equipment Purchased in Last 12 Months, 2011 (percent of U.S. adults)
- Table 3-13: Retail Channels Used for Purchase of Lawn & Garden Power Equipment in Last 12 Months, 2011 (percent of U.S. adults)
- Hand Equipment Purchase by Price Range, Product Type, and Retail Channel
- Table 3-14: Types of Lawn & Garden Hand Equipment Purchased in Last 12 Months, 2011 (percent of U.S. adults)
- Figure 3-5: Annual Household Spending on Lawn & Garden Hand Equipment in Last 12 Months: By Spending Range, 2011 (percent of U.S. adults)
- Table 3-15: Retail Channels Used for Purchase of Lawn & Garden Hand Equipment in Last 12 Months, 2011 (percent of U.S. adults)
- What Consumers Want
- Table 3-16: Most Sought-After Lawn & Garden Products Among Global Consumers
- Chapter 4: Lawn and Garden Supplies
- The Products
- Two Product Segments
- Fertilizers/Growth Media: Four Product Types
- Fertilizers: Supplements, Not Foods
- Fertilizer Forms/Terminology
- Growth Media
- Pesticides: Three Product Types
- Weed-and-Feed Products
- Government Regulation
- Pesticides: Federal Regulation
- Pesticide Registration
- Labeling: Pesticides and Fertilizers
- FQPA and the EPA Pesticide Review
- Critics Urge New Regulatory Philosophy
- Fertilizer Restrictions/Bans
- USDA Deems Scotts’ Genetically Modified Kentucky Bluegrass Outside its Regulatory Domain
- Market Size, Growth and Composition
- Sales Lag with Economy
- Table 4-1: U.S. Retail Sales of Lawn & Garden Supplies, 2007-2011 (in millions of dollars)
- Sales by Segment
- Table 4-2: Share of U.S. Retail Sales of Lawn & Garden Supplies by Segment: Fertilizers/Growth Media and Pesticides, 2007 vs. 2011 (percent and in millions of dollars)
- Market Share by Product Type
- Figure 4-1: Share of U.S. Retail Sales of Lawn & Garden Fertilizers/Growth Media by Type: Lawn Fertilizer, Vegetable/Flower Garden Fertilizer, House Plant Food/Fertilizer, 2011 (percent)
- Figure 4-2: Share of U.S. Retail Sales of Lawn & Garden Insecticide by Type: Weed Killer vs. Insecticide, 2011 (percent)
- Historical Growth Trends
- Organic Segment Performance
- Table 4-3: U.S. Retail Sales of Organic Lawn & Garden Supplies, 2007-2011 (in millions of dollars)
- Market Outlook
- Factors in Overall L&G Supplies Market Growth
- Economy/Housing
- Fertilizer Prices Volatile
- Table 4-4: DAP Fertilizer Monthly Price, September 2006-September 2011 (U.S. dollar per metric ton)
- Age Demographics
- Regulation
- Climate
- Factors in Organic Supplies Growth
- Pricing
- Supply
- Climate
- Age Demographics
- Cultural Factors
- Market Factors
- Education and Labor
- Regulation
- Organic Does Not Equal Recession-Proof
- Market Projections
- Table 4-5: Projected U.S. Retail Sales of Lawn & Garden Supplies, 2011-2016 (in millions of dollars)
- Table 4-6: U.S. Retail Sales of Lawn & Garden Supplies by Segment: Fertilizers/Growth Media and Pesticides, 2007, 2011, 2016 (percent and in millions of dollars)
- Organic Sales on the Ups
- Table 4-7: U.S. Retail Sales of Organic Lawn & Garden Supplies, 2007-2011 (in millions of dollars)
- The Marketers
- Overview
- Conventional vs. Organic/Natural Marketers
- A Handful of Companies Dominate
- Scotts Miracle-Gro
- Second-Tier Marketers: Fertilizers, Plant Food, and Potting Soil
- Top Marketers in Minor F/GM Segments
- Second-Tier Marketers: Pesticides
- Professional Supplies Marketers
- Global Chemical Giants
- Organic L&G Marketers
- Competitive Directions
- Fertilizers/Growth Media
- The Organic Threat
- Pesticides and Herbicides
- Table 4-8: Selected Leading U.S. Lawn and Garden Supplies Marketers and Their Brands, 2011
- Product Trends
- Phosphorous On Its Way Out
- Advantages of Going Organic
- Organic Products Gaining Ground
- Organics Embraced by Mainstream
- Manure, a Main Ingredient
- Organic Herbicides
- Compost
- Marketing Synthetics
- Combination Products
- Seasonal and Regional
- Moisture Control
- Packaging
- Distribution and Retail
- Distribution Patterns
- Wide Range of Retail Outlets
- Garden Centers/Nurseries
- Cooperative Buying Groups
- Consumer Trends
- Purchasing of Lawn & Garden Supplies
- Table 4-9: Purchasing of Lawn & Garden Supplies in Last 12 Months (6 Types), 2007-2011 (percent of U.S. adults)
- Lawn & Garden Supplies Purchaser Demographics
- Age
- Gender
- Race
- Geography
- Education
- Employment, Income, and Family Make-Up
- Housing
- Table 4-10: Demographic Characteristics of Purchasers of Lawn & Garden Supplies in Last 12 Months (6 Types), 2011 (index of U.S. households)
- Table 4-11: Demographic Characteristics of Purchasers of Lawn & Garden Supplies in Last 12 Months (6 Types), 2011 (percent of U.S. households)
- Lawn & Garden Supplies Purchase by Price Range, Product Type, and Retail Channel
- Figure 4-3: Types of Lawn & Garden Supplies Purchased in Last 12 Months (6 Types), 2011 (percent of U.S. adults)
- Table 4-12: Outlets Used for Purchase of Lawn & Garden Supplies in Last 12 Months, 2011 (percent of U.S. adults)
- Table 4-13: Average Amount Spent on Lawn & Garden Supplies Purchased, 2011 (percent of U.S. adults)
- Chapter 5: Professional Lawn Care Services
- Focus on Treatment
- Lawn Care Operators (LCOs)
- The Standard Program
- Customized Programs
- Integrated Pest Management (IPM)
- Natural/Organic Treatment Programs
- Enhanced Services
- Fungicide Treatments
- Program Pricing
- Market Size and Growth
- Sales Falter During Down Economy
- Table 5-1: U.S. Sales of Residential Lawn Care Services, 2007-2011 (in millions of dollars)
- Historical Growth Patterns
- Market Outlook
- The Housing Doldrums
- The Weak Economy
- Gas Prices
- Aging Baby Boomers
- Weather Cons—and Pros
- Incorporating Alternative Techniques
- Market Projections
- Table 5-2: Projected U.S. Retail Sales of Residential Lawn Care Services, 2011-2016 (in millions of dollars)
- Competitive Trends
- Most Marketers Are Small Independents
- TruGreen Lawn Care
- Scotts LawnService
- Organic Options
- Drivers of Organic Services
- Government Grounds
- Biofertility
- Organic Specialists Proliferating
- Expanding Services
- Management Challenges
- Software and Marketing
- Illustration 5-1: Online Groupon for Trio Lawn Care in Atlanta, GA
- Illustration 5-2: Home Page for Heritage Lawn Care, Ann Arbor, MI
- Lessons from Canada
- IPM Adaptation
- U.S. LCOs Stand Pat
- RISE and Project Evergreen
- Consumer Trends
- Household Usage and Spending Levels
- Figure 5-1: Percent of U.S. Households Who Pay for Lawn Services: Mowing, Treatment, Landscaping or Other Lawn/Yard/Garden, 2011 (U.S. households)
- Figure 5-2: Amount Spent Annually on Lawn Mowing or Treatment Services: By Spending Level, 2011 (percent of U.S. households)
- Figure 5-3: Amount Spent Annually on Landscaping or Other Lawn/Yard/Garden Services: By Spending Level, 2011 (percent of U.S. households)
- Reasons for Paying for Lawn Care Services
- Table 5-3: Reasons for Paying for Lawn Care Services, 2011 (percent of U.S. households)
- Half of Households Use Independent or Regional Operator
- Table 5-4: U.S. Household Usage of Lawn Care Treatment Services by Operator, 2011 (percent of U.S. households)
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