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The Kids' Market

259 Pages Packaged Facts March 01, 2000 SKU: LA573
Attention: There is an updated edition available for this report.

This report analyzes the $166-billion U.S. market for kids' products, which is being transformed by sweeping changes in kids' preferences, strong undercurrents of e-commerce and advanced marketing techniques. The report offers a detailed discussion of kid demographics, market size, growth and composition, kids' behavior as consumers, retail trends and the new fundamentals of marketing to kids. Market projections through 2004 are included. Purchasers can expect a thorough discussion of specific kid-targeted marketing strategies and campaigns that have succeeded in the following product segments: food and beverages, play items, video, apparel, and health and beauty care. Kid-oriented media is comprehensively analyzed, with a special new emphasis on electronic media.

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