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Investment Services for the Mass Market

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February 1, 1998
185 Pages - SKU: LA484

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Investment Services for the Mass Market

I. EXECUTIVE SUMMARY (pp. 12-36) US $253.00
- THE MARKET
- THE MARKETERS
- THE CONSUMER
- ONLINE SERVICES
- SCOPE AND METHODOLOGY
II. THE MARKET (pp. 37-61) US $244.00
- INTRODUCTION
- THE SERVICE PROVIDERS
- THE REGULATORY ENVIRONMENT
- MARKET SIZE AND GROWTH
- CONSUMER COMPOSITION OF MARKET
- FACTORS AFFECTING MARKET GROWTH
- PROJECTED MARKET GROWTH
III. THE MARKETERS (pp. 62-106) US $470.00
- MARKETER OVERVIEW
- THE COMPETITIVE SITUATION
- COMPETITIVE PROFILE: MERRILL LYNCH & CO., INC.
- COMPETITIVE PROFILE: MORGAN STANLEY, DEAN WITTER, DISCOVER & CO.
- COMPETITIVE PROFILE: CHARLES SCHWAB CORP.
- COMPETITIVE PROFILE: FIDELITY INVESTMENTS (FMR CORP.)
- COMPETITIVE PROFILE: QUICK & REILLY GROUP, INC. (FLEET FINANCIAL GROUP, INC.)
- COMPETITIVE PROFILE: NATIONSBANK CORP.
- COMPETITIVE PROFILE: FIRST UNION CORP.
- COMPETITIVE PROFILE: KEYCORP
- MARKETING AND ADVERTISING TRENDS
IV. THE CONSUMER (pp. 106-135) US $329.00
- INTRODUCTION
- CONSUMER OVERVIEW: INVESTMENT PATTERNS
- CONSUMER FOCUS: BROKERAGE ACCOUNTS
- CONSUMER FOCUS: MUTUAL FUND ACCOUNTS
V. ONLINE SERVICES (pp. 136-160) US $247.00
- BASICS OF ONLINE INVESTING
- THE ONLINE MARKET
- THE ONLINE MARKETERS
- THE COMPETITIVE SITUATION
- COMPETITIVE PROFILE: AMERITRADE HOLDING CORP.
- COMPETITIVE PROFILE: E*TRADE GROUP, INC.
- THE ONLINE CONSUMER
APPENDIX I: EXAMPLES OF CONSUMER ADVERTISING (pp. 161-181) US $48.00
APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 181-187) US $48.00

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