Homeopathic Products Market
Packaged Facts
May 1, 1996 140 Pages - SKU: LA430
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Countries covered: United States
Now 50% off the original sale price of $2,750.
This report from Packaged Facts gives you everything you need to know to stay on top of this rapidly expanding $230 million market: legislative issues and potential opposition faced by the industry; consumer attitudes to alternative medicine and those most likely to purchase them; and more. Provides clear definition of the science of homeopathy, details new product trends, and profiles major players.
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- Executive Summary
The Products
- Homeopathy Defined
- A More Diluted Remedy Is Stronger
- Five Major Delivery Systems
- History of Homeopathy
- Homeopathics Currently Regulated by FDA
The Market
- Retail Sales Reach $230 Million in 1995
- [Table] Retail Sales and Growth of U.S. Homeopathic
- Products Market, 1991—2000 (dollars)
- Health and Natural Food Stores Account for Largest Share,
- But Mass Market Growing
- [Graphic] Dollar Share of U.S. Homeopathic Products Market
- by Retail Outlet, 1995
- Three-Fourths of Sales from Combination Products
- Key Factors Affecting Market Growth
The Marketers
- About 70 Companies in Market
- Leading Homeopathic Companies
- Leading Brands in Health and Natural Food Stores
- Leading Companies in the Mass Market
- Competitive Dynamics
- New Product Trends
Distribution and Retail
- Two Distribution Systems
- Distributor and Retail Margins
- Growing Selection in Health and Natural Food Stores
- Drugstores Predict Increased Sales for Homeopathic Remedies
The Consumer
- 6.1 Million Consumers Use Homeopathic Remedies
- Typical User Is Over 30, Well-Educated, and Female
- Homeopathy and Health and Natural Food Store Customers
- Consumers Primarily Seek Remedies for Chronic Conditions
- Most Consumers Use Homeopathy Without Supervision
Scope and Methodology
- Market Parameters
- Report Methodology
- The Products
Scope of Report
- Non-Prescription Homeopathic Products Sold at Retail
Product Definition
- Homeopathic Medicine Treats Like with Like
- Remedies Available for a Range of Illnesses
- 80% of Homeopathics Are Botanical in Origin
- Remedies Prepared by Dilution and Succussion
- A More Diluted Remedy Is Stronger
- General Rules of Dosing
- Maladies That Respond Best to Homeopathic Treatment
History of the Products
- Homeopathy Formalized 200 Years Ago
- Popularity in the United States from 1825
- Decline of Homeopathy, Rise of AMA
- Resurgence of Interest in 1980s and 1990s
Product Breakouts
- Two Product Categories: Single-Ingredient and Combination Remedies
- Single Remedies Require More Expertise
- Three Types of Combination Remedies
- Proprietary Products Are the Best-Known Homeopathics
- Transitional Products Treat More Narrow Conditions
- Topical Products Can Be Used Without Knowledge of Homeopathy
- Five Main Delivery Systems
- [Chart] Selected Single-Ingredient Homeopathic Remedies
Government and Industry Regulators
- Homeopathics Regulated by the FDA
- Products Made According to the Homeopathic Pharmacopoeia
- 95% of Homeopathic Medicines Are Available OTC
- Exemption from Safety and Effectiveness Standards—So Far
- Guidelines Established in 1988 Boost Market
- The Office of Alternative Medicine
- OTC Homeopathic Products Prescribed by Various Health Professionals
- The NCAHF and Opposition to Homeopathic Products
Homeopathic Industry Associations
- HPCUS Monitors Industry
- Industry Associations Support Homeopathy
- The Market
- [Graphic] Retail Sales and Growth of U.S. Homeopathic
Products Market, 1991-1995 (dollars)
Market Size and Growth
- Retail Sales Reach $230 Million in 1995
- [Table] Retail Sales and Growth of U.S. Homeopathic
Products Market, 1991-1995 (dollars)
- [Graphic] Dollar Share of U.S. Homeopathic Products Market
by Retail Outlet, 1993
- [Graphic] Dollar Share of U.S. Homeopathic Products Market
by Retail Outlet, 1995
Market Composition
- 75% of Sales Are from Combination Products
- Top Product Segments in Health and Natural Food Stores
- Sales and Growth in Drugstores
- [Table] U.S. Retail Sales of Major Mass-Market Homeopathic
Brands Through Drugstores: By Product Type, 1994-1995
(dollars and percent)
- Sales and Growth in Food Stores
- [Table] U.S. Retail Sales of Major Mass-Market Homeopathic Brands
Through Food Stores: By Product Type, 1994-1995
(dollars and percent)
- Health and Natural Food Stores Account for Largest Share,
- But Mass Market Growing
- [Table] Dollar Share of U.S. Homeopathic Products Market: By Retail
Outlet, 1993 vs. 1995 (percent): Health and Natural Food Stores,
Drug Chains, Direct, Health Professionals/Clinics,
Drug Independents, Supermarkets, Discount Stores
- Sales Strongest on West Coast and in East Coast Cities
The International Market
- Homeopathy Widely Accepted Worldwide
- Homeopathy in Europe
- A $17.5 Million Market in Canada
- Popularity in Latin America
Factors Affecting Market Growth
- Aging Consumer Market Supports Interest in Homeopathy
- Public Taking More Responsibility for Personal Health
- Consumer Preference for Natural Medicine
- Growth of Health and Natural Food Stores
- Homeopathic Products Moving into Mass Market
- Homeopathic Marketers Upgrade Advertising—To a Point
- Homeopathy Offers an Alternative for Chronic Conditions
- Savings Over Prescription Drugs
- Combination Products Make Homeopathy More User-Friendly
- Ineffective Combination Products May Discourage Consumers
- Attitudes Among Practitioners and Pharmacists
- Homeopathic Programs Offered by Mainstream and Alternative Schools
- Lack of Uniform Training Standards
- Clinical Research Supports Homeopathic Products
- Homeopathic Research Debuts in an American Medical Journal
- But Scientific Proof Still Scant
- Positive Signals from Federal Agencies and Regulators
- As Popularity Grows, FDA May Take a Closer Look
- Insurance Companies Begin to Fund Alternative Medicine
- Books and Magazines Promote Homeopathy
- But Not All Media Coverage Is Positive
- Petitions and Lawsuits Against Homeopathy
- Homeopathy's Biggest Shortcoming: How Does It Work?
- Effective in Children and Pets
- Selling Products Requires Consumer Education
- [Graphic] Projected Retail Sales and Growth of U.S.
Homeopathic Products Market, 1996-2000 (dollars)
Market Projections
- Sales Through New Outlets Will Drive Market to $572 Million by 2000
- [Table] Projected Retail Sales and Growth of U.S.
Homeopathic Products Market, 1996-2000 (dollars)
- The Marketers
The Marketers
- About 70 Companies in Market
- Leading Homeopathic Companies
- The Next Echelon
- Pharmaceutical Companies in the Market
- Specialized Homeopathic Marketers
- Herbal Marketers and Homeopathic Products
- Prominence of Europe-Based Marketers
- Leading Brands in Health and Natural Food Stores
- [Chart] Top-Ten Selling Homeopathic Products from
Nature's Best, 4th Quarter 1995
- Leading Companies in the Mass Market
- Direct Marketers and Direct Mail
- [Chart] Selected Marketers and Brands of Homeopathic Products
Competitive Overview
- A Highly Fragmented Market
- Competition at Retail Level
- Room in Market for Many Different Products
- Changing Dynamics of the Market
- Competitive Differences in Delivery Systems
- Competing for the Mass Market
- The Potential for Drug Chain Private-Label Products
- Competition Against Conventional Alternatives
Company Profiles
- Boericke & Tafel, Inc.
- Boiron, Inc.
- Brauer Homeopathics (The ADL Group)
- Dolisos America, Inc.
- General Nutrition Companies, Inc.
- Heel/BHI
- Murdock Madaus Schwabe
- Nature's Sunshine Products
- Nova Homeopathic Therapeutics, Inc.
- Pharmavite Corp.
- Standard Homeopathic Co.
- Sunsource International
- Weleda USA
Marketing Trends
- Most Promote to Health and Natural Food Industry
- Larger Players Target Mass Market
- Medical Professionals Targeted
- Drugstore Pharmacists Targeted
- Homeopathic Marketers Provide In-Store Information
- Marketing on the Internet
- Increased Consumer Advertising
- Homeopathy Downplayed, Safety and Effectiveness Emphasized
- Wider Lines Designed to Win Shelf Space
New Product Trends
- 78 New Homeopathic Products in 1995
- [Table] Number of New Homeopathic Product Introductions,
1993-1995 (units): New Brands, Brand Extensions, Line Extensions
- Types of New Homeopathic Products
- [Table] Percent of Homeopathic New Product Introductions
by Product Type, 1993—1995 (percent)
- New Products Fill Gaps
- Products Designed for Simple and Common Health Problems
- Combining Homeopathy with Other Types of Medicine
- Product Name Follows Function
- More Topicals
- New Packaging
- [Chart Selected Homeopathic New Product
Introductions, 1995-March 1996
Consumer Advertising
- Little Spent on Mass-Market Advertising
- Advertising Is Copy-Intensive ...
- ... But Less Technical Than for Other Alternative Medicines
- Markets Promote Utility of Homeopathic Products
- Safety Is Prime Selling Point
- Homeopathy Ads Echo Natural Product Themes
- Mainstream Look
- Fear and Trembling
- Season- or Demographic-Specific Advertisements
- Examples of Consumer Advertising
Consumer Promotions
- Brochures and Handouts Educate Consumers
- Coupons
- Toll-Free Numbers
Trade Advertising and Promotions
- Products Advertised Mainly to Health and Natural Food Stores
- Products Promoted to Trade Through Discounts
- Trade Shows Launch New Products
- Boericke & Tafel's Sweepstakes
- Boericke & Tafel's Cross-Merchandising Display
- Standard Promotes Its TV Campaign
- In-Store Displays Support Products
- Educational Manuals for Retailers
- Examples of Trade Promotion Materials
- Distribution And Retail
Distribution
- Health and Natural Food Distributors
- Warehousing Trend Among Large Natural Food Retailers
- The Mass Market: A Growing Sector
- Distributor Margins Differ for Two Sectors
- Distributor Services
- Broker Services
Retail
- Health and Natural Food Stores Are Leading Outlet
- [Graphic] Dollar Share of U.S. Homeopathic Products Market
- by Retail Outlet, 1995 (percent)
- Margins Comparable in Health and Natural Food Stores and Drugstores
- But Prices Often Slightly Higher in Drugstores
- [Table] Homeopathic Product Retail Price Comparison: Chain
Drugstores vs. Health and Natural Food Stores (size, price, percent)
At the Retail Level: Health and Natural Food Stores
- Small Sales Share, Big Profits
- Growing Selection of Products
- Growth in the Single Remedy Category
- Segregation vs. Integration with Supplements
- Networking with Local Health Practitioners
At the Retail Level: Mass-Market Retailers
- Drugstores Account for Growing Portion of Sales
- Drugstores Predict Increased Sales for Homeopathics
- Merchandising Within Drugstores
- Retailing Homeopathics Requires Educated Staff and Consumer
- Homeopathy Not Yet Established in Supermarkets, Discounters
- The Consumer
Consumer Demographics and Attitudes
- Consumer Reliance on Alternative Medicine
- Over 6 Million Consumers Use Homeopathic Remedies
- Typical User Is Over 30, Well-Educated, and Female
- Homeopathy and Health and Natural Food Store Customers
- Homeopathy and Readers of Health Magazines
- The Customers of Hahnemann Pharmacy
- Many Consumers Seek Remedies for Chronic Conditions
- Two-Thirds Use Homeopathy Without Medical Supervision
Appendix I: Examples Of Consumer And Trade
Advertising And Promotions
Appendix II: Addresses Of Selected Marketers And
Industry Associations
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