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Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition

282 Pages Packaged Facts SKU: LA2565237
Attention: There is an updated edition available for this report.

Burritos, enchiladas, quesadillas—you don’t have to go to Mexican restaurant or scour the ethnic foods aisle in your supermarket if that’s what you’re in the mood for.  Hispanic foods and beverages have become so common a part of the American menu many consumers would have to think twice before characterizing them as a distinct ethnic cuisine.  Are there any food courts in sports venues these days that don’t offer nachos as standard fare alongside hotdogs?  Is there a supermarket or grocery anywhere in the country that doesn’t carry tortilla chips and salsa, even if there are no Hispanic consumers in their community?

With Hispanic foods and beverages achieving such prominence, it’s no wonder that sales were close to $7 billion in 2009, according to the recent report from Packaged Facts titled “Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition.”  This represented an increase of 28.7% from $5.4 billion in 2005.  In addition, Packaged Facts predicts continued aggressive growth through 2014, with sales projected to top $9.5 billion in 2014.

The report details how the expanding appetite for Hispanic food and drink among non-Hispanic Americans combined with the rapid increase in the Hispanic population is driving sales of Mainstream Mexican products along with Authentic Hispanic and Nuevo Latino foods.  Expanding distribution channels, the rise of the “foodie” and other key trends affecting the marketplace are described along with the changing demographics and other factors driving growth.  In addition, the report profiles major marketers, both in the manufacturing and foodservice arenas.

Read an excerpt from this report below.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed on-site examinations of retail venues, which encompass club stores, convenience stores (c-stores), dollar stores, drugstores, health/natural foods stores, mass merchandisers, neighborhood bodegas/super mercados, mainstream supermarkets and other retail outlets.  Industry participants were also interviewed for insights and clarifications on questions of ingredients, marketing strategies, etc. 

Secondary research was gathered from relevant sources including consumer and industry publications, newspapers, government reports, financial reports, company literature and corporate annual reports.  Key sources also included the U.S. Department of Agriculture (USDA), Information Resources, Inc. (Chicago, IL) and other trade sources. The analysis of consumer demographics is derived from fall 2009 Simmons Market Research Bureau (New York, NY) data.

In addition to covering packaged products sold through the various types of retail outlets mentioned above and developments in the retail marketplace relevant to Hispanic foods and beverages, this report includes qualitative and quantitative information on foodservice sales through a variety of channels such as fast-food outlets, sit-down restaurants, mobile units, etc.  Foodservice coverage focuses on those outlets that are owned and operated or founded by immigrants from Latin American countries or Hispanic-Americans and which feature exclusively or predominantly Hispanic menus.  But it also includes coverage of the expanding presence of Hispanic foods and beverages in traditional “American” foodservice outlets.

What You’ll Get in This Report

“Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine” makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that “The U.S. Market for Hispanic Foods & Beverages” offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the Hispanic food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for Hispanic foods and beverages, as well as projected markets and trends through 2014.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for Hispanic foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for Hispanic foods and beverages.
  • Advertising agencies working with clients in the foodservice and retail industries understand the product buyer to develop messages and images that compel consumers to buy Hispanic foods and beverages.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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