The U.S. Market for Herbal Supplements

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June 1, 1999
266 Pages - SKU: LA540
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The U.S. Market for Herbal Supplements
  • I. EXECUTIVE SUMMARY (pp. 21-40) US $288.00
    • THE PRODUCTS
    • THE MARKET
    • THE MARKETERS
    • DISTRIBUTION AND RETAIL
    • THE CONSUMER
    • SCOPE AND METHODOLOGY
  • II. THE PRODUCTS (pp. 41-70) US $439.00
    • SCOPE OF REPORT
    • HISTORY OF THE INDUSTRY
    • PRODUCT DEFINITION
    • PRODUCT BREAKOUTS
    • GOVERNMENT AND INDUSTRY REGULATORS
    • TRADE ASSOCIATIONS
  • III. THE MARKET (pp. 71-96) US $369.00
    • MARKET SIZE AND GROWTH
    • MARKET COMPOSITION
    • FACTORS TO MARKET GROWTH
    • PROJECTED MARKET GROWTH
  • IV. THE MARKETERS (pp. 97-204) US $1,687.00
    • THE MARKETERS
    • MARKETER AND BRAND SHARE
    • COMPETITIVE OVERVIEW
    • COMPETITIVE FOCUS:
    • HEALTH AND NATURAL PRODUCT SECTOR
    • COMPETITIVE FOCUS: THE MASS MARKET
      • COMPETITIVE PROFILE: AMERICAN HOME PRODUCTS CORP. (pp. 136-138) US $48.00
      • COMPETITIVE PROFILE: BAYER AG (pp. 139-141) US $48.00
      • COMPETITIVE PROFILE: BOEHRINGER INGELHEIM PHARMACEUTICALS, INC. (PHARMATON NATURAL HEALTH PRODUCTS) (pp. 142-144) US $50.00
      • COMPETITIVE PROFILE: CELESTIAL SEASONINGS, INC. (pp. 145-147) US $52.00
      • COMPETITIVE PROFILE: FRONTIER NATURAL PRODUCTS CO-OP (pp. 148-150) US $48.00
      • COMPETITIVE PROFILE: MURDOCK MADAUS SCHWABE
      • COMPETITIVE PROFILE: NATROL, INC. (pp. 153-155) US $48.00
      • COMPETITIVE PROFILE: NU SKIN ENTERPRISES, INC. (PHARMANEX, INC.) (pp. 156-158) US $48.00
      • COMPETITIVE PROFILE: PHARMAVITE CORP. (pp. 159-161) US $48.00
      • COMPETITIVE PROFILE: TWIN LABORATORIES CORP. (pp. 162-164) US $48.00
      • COMPETITIVE PROFILE: WARNER-LAMBERT (pp. 165-167) US $48.00
    • MARKETING TRENDS
    • NEW PRODUCT TRENDS
    • CONSUMER ADVERTISING EXPENDITURES AND POSITIONING
    • CONSUMER PROMOTIONS
    • TRADE ADVERTISING AND PROMOTIONS
  • V. DISTRIBUTION AND RETAIL (pp. 205-238) US $496.00
    • AT THE DISTRIBUTION LEVEL
    • AT THE RETAIL LEVEL
    • RETAIL FOCUS:
    • HEALTH AND NATURAL PRODUCT STORES
    • RETAIL FOCUS: MASS MERCHANDISERS
    • RETAIL FOCUS: DRUGSTORES
    • RETAIL FOCUS: SUPERMARKETS
    • RETAIL FOCUS: MULTI-LEVEL, MAIL ORDER, AND INTERNET MARKETING
  • VI. THE CONSUMER (pp. 239-253) US $172.00
    • CONSUMER USAGE OF HERBAL SUPPLEMENTS
    • USAGE BY PRODUCT TYPE
    • CONSUMER ATTITUDES
  • APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 254-268) US $132.00


 

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