The U.S. Market for Hair Care Products

Packaged Facts
June 1, 2001
294 Pages - SKU: LA278691
Attention: There is an updated edition available for this report.
Countries covered: United States

The U.S. Market for Hair Care Products


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Hair care is a hot but complex market that is presently worth over $6 billion and is projected to grow to $7 billion by 2005. Americans are more style-conscious than ever before; greying baby boomers -- of both sexes -- are trying a range of hair care products to help them look and feel younger. Generations X and Y are even more adventurous than their parents, as they condition, mousse, bleach and perm at will. A savvy marketer can make a splash, if he chooses the right stance for his products. This new Packaged Facts report offers executives in-depth analyses of the action in shampoos, conditioners, styling products, hair colorings, accessories, home permanent/relaxer kits, and hair growth products. Sales trends are examined, as well as brand shares. Also covered are the competitive strategies of Alberto-Culver, Clairol, L'Oreal, Procter & Gamble, Revlon, Unilever, and others. A wealth of Simmons demographic data are also presented and discussed.

Additional Information

Scope And Methodology

Market Definition

In this report, Packaged Facts examines the U.S. retail market for hair care products sold to consumers through mass-market as well as prestige retail outlets, with particular emphasis on movement through supermarket, drugstore, and mass merchandise outlets. Sales to professional hair care salons are not included here, but the very interesting marketwide trend to semiprofessional products for consumer use is indeed covered.

Seven product categories are identified. In descending order of category dollar size, the seven are shampoos, styling products, conditioners, accessories, coloring, home permanent/relaxer kits, and hair growth products.


This report delivers extensive information, in the form of both hard numbers and of carefully reasoned analysis. The raw data were gathered from primary, secondary, and syndicated research. Primary research entailed on-site examination of hair care products as displayed and sold through retail stores; Packaged Facts has also consulted with industry executives. Secondary research has involved culling data from articles appearing in financial, marketing, and trade publications; companies’ own literature, as well as independent financial reports, have also been used. Statistics on market value, growth trends, and marketer/brand shares are based on careful scrutiny of all the available data on sales and marketplace trends. In particular, market size and share estimates are based to a large degree on syndicated data supplied by Information Resources, Inc. (IRI); yet data from a broad range of sources are factored in.

Individual marketers’ national consumer advertising expenditures are derived from Competitive Media Reporting (CMR) data, as published in the trade press. Analysis of demographic factors in the purchase of hair care products is based on syndicated survey data from Simmons Market Research Bureau, Inc.

Press Release
Hair Care Market Full of Potential – Experimentation and Acceptance Propel Growth

New York, June 14/PRNewswire –-, the premier business intelligence marketplace, announced the release of a new report, “The U.S. Hair Care Market,” published by Packaged Facts. According to the study, the hair care product market has experienced substantial growth since 1996 due to increasing experimentation with new hair treatments and styles in the United States. As wide ranges of hairstyles have become acceptable in casual workplaces and in society as a whole, the product market has felt the results. Additionally, baby boomers coloring their graying hair, ethnic groups trying a broad range of styles, and children using products at a younger age, have all propelled the hair care market. Regimen lines including shampoo, conditioner and styling products have also proven to be quite popular. Americans have increasingly begun to view hair care products as “steps” in a daily regimen to be followed for the perfect hairstyle result.

“The hair care market is often considered a mature market with little potential for expansion, but the data tells another story,” said Richard Koulbanis, VP of Publishing for “Five of the seven major categories covered in the report have experienced substantial growth over the past five years, illustrating the effect cycles of experimentation and demographic shifts can have on even the most established industries.”

U.S. retail dollar sales of hair care products amounted to over $6.2 billion in 2000, for a 4.3% improvement over the $6.0 billion posted for 1999. During 1996-2000, the overall hair care market’s compound annual rate of growth (CAGR) was a robust 4.2%. Total growth for the same four years was 17.9%, or $942.0 million. In 2000, the 4.3%—or $259.0 million—increment was produced by shampoo, styling products, conditioners, accessories, and hair color, while the two smallest categories, home permanent/relaxer kits and hair growth products, both continued to lose ground. The overall U.S. hair care market is projected to be worth nearly $7.5 billion at retail in 2005. That record sum will result from steady growth of roughly 3% or 4% during each year of the period 2000 through 2005. The compound annual growth rate (CAGR) for the time frame will be 3.7%.

About is the leading provider of global marketing intelligence products and services. With over 40,000 research publications from more than 350 top consulting and advisory firms, we offer instant online access to the world’s most extensive database of expert insights on global industries, companies, products and trends. Updated daily. For more information, call Alison Williams at 212.807.2649 or visit

Do you know where you stand in the hair care market maze?

In what should be a fairly stable and mature market, complex fashion and societal trends are driving the hair care product categories in seemingly divergent and erratic directions. Your guide to the industry, The U.S. Market for Hair Care Products, a new report from Packaged Facts now available through, presents a complete overview of the hair care market, containing not only the important hard data, but also placing a special emphasis on carefully reasoned analysis of current market trends. The report examines sales and growth trends, the consumer marketplace, marketer/brand shares, competitive strategies, demographic data, and more. The result is a guide that shrewd executives can use to place themselves in this diverse and complex market.

Use The U.S. Market for Hair Care Products to find out how:

  • Increasingly style-conscious Americans, young and old, are pouring money into hair care products.
  • The competitive strategies of major players stack up against each other in this complex market.
  • Graying baby boomers are creating a huge demand for the hair care products that make them feel younger.
  • New developments, such as hybrid products, are changing the hair care industry.

The report also provides detailed industry information on many categories, including:

  • Shampoos
  • Styling Products
  • Conditioners
  • Hair Accessories
  • Hair Coloring
  • Home Permanent/Relaxer Kits
  • Hair Growth

Representing over 600 hours of research, analysis and execution, The U.S. Market for Hair Care Products is compiled from both primary and secondary data such as:

  • Industry-dedicated trades
  • Company, government and industry research
  • Consultations with industry experts gives you the tools you need to identify strategic opportunities for your company and stay ahead of the competition. With this substantial insight into your current and projected market, you have the necessary information to formulate on-target business plans, execute the right creative for advertising, and budget resources properly.

At, we provide critical information to key decision-makers in the hair care industry. Visit our site at today to purchase any report as a complete study, or buy discrete segments using the options below:

  • MarketLooks – concise, graphic-rich summaries of full-length market research reports available for online delivery. These PowerPoint slides provide industry high points in a presentation-ready format.
  • Buy By the Slice –a cost-effective option that enables you to select and purchase exactly what you value most.

Issues Addressed:

  • New product development
  • Demographic data
  • Market share
  • Advertising and promotion trends
  • Advertising expenditures
  • Sales by distribution channel

Companies/Sites Discussed:

  • Alberto-Culver
  • L’Oreal
  • Clairol
  • Upjohn
  • Procter & Gamble
  • Unilever
  • Revlon

Categories Covered:

  • Shampoos
  • Styling Products
    • Hair Spray
    • Styling Gel/Mousse
  • Conditioners
  • Hair Accessories
  • Hair Coloring
  • Home Permanent/Relaxer Kits
  • Hair Growth

Tables and Graphs:

  • U.S. Market by Category
  • Product Breakouts by Category
  • U.S. Sales by Category, Region
  • Projected U.S. Sales by Category
  • Product Introduction by Category
  • Share of Market by Category, Outlet
  • Select Marketers by Brand Line & Product

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