This specialty sector Packaged Facts report analyzes sales and growth potential for gourmet, specialty and premium baked goods, pasta and grains, including breads, crackers, cookies, pasta, rice, and other grain products. It also includes an overview of the general market for gourmet foods and beverages.
Looking at the gourmet baked goods, pasta and grains market, the report examines key market drivers affecting the marketplace as a whole and in the baked goods, pasta and grains sector, market-altering retail developments, leading marketers and brands, and new product trends. Using Information Resources, Inc.’s InfoScan Review data, the report homes in on the trend whereby many gourmet/premium products are crossing over into mass-market outlets, hand-selecting products from dozens of IRI categories to create customized estimates of gourmet/premium sales performance in myriad product categories. Also featured are uniquely cross-tabulated Simmons Market Research Bureau consumer survey data, providing detailed product usage statistics and demographic/lifestyle profiles for gourmet food consumers overall, as well as for consumers of gourmet baked goods, pasta and grains in general and specific brands.
Gourmet Specialty Baked Goods, Pasta and Grains in the U.S.
November 01, 2007
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