Top Global Food and Beverage Companies: Strategies for Success

Packaged Facts
January 1, 2009
295 Pages - SKU: LA1780987

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Top Global Food and Beverage Companies: Strategies for Success
  • Chapter 1 Executive Summary US $750.00
  • Chapter 2 Introduction To Global Branding US $850.00
  • Chapter 3 Mega Trends US $850.00
  • Chapter 4 Corporate Analysis US $850.00
  • Chapter 5 Brand Development Trends US $850.00
  • Chapter 6 Advertising & Promotion US $850.00
  • Chapter 7 Global Retailing Analysis US $850.00
  • Chapter 8 Company Profiles US $850.00
  • Chapter 9 Future Challenges US $850.00

  • Executive Summary
    • Scope and Methodology
      • Scope of Report
      • Report Methodology
    • Global branding in the CPG food and beverage industry
    • A new age of complexity
      • Economic challenges
      • Consumer empowerment
    • The innovation challenge
      • Build global mega brands
      • Providing multi-tiered brand value
      • Thinking globally, acting locally
    • Expanding the global footprint
      • Mature market pressures
      • Securing a greater share of high-growth markets
      • Building international scale
    • Placing health & nutrition at the heart of the business
    • Advertising and promotion
    • Retailers raising the bar
  • Introduction To Global Branding
    • Defining the global brand
      • The emergence of globalization
      • The downside of globalization
      • Defining features of a global brand
      • Introduction to consumer packaged goods manufacturing
        • (Table) Top 10 most profitable industries based on the Forbes Global 500, 2007 percent return on revenue; revenue on assets (latest years available)
  • Mega Trends
    • Consumer empowerment
      • Health and nutrition
        • (Table) The rise of adult `globesity' across selected markets, 1960-1995 (people with a BMI ¡Ý 30 kg/m²) (percent rate by gender)
      • Supply side issues
      • Global shifts in consumer expenditure - rise of the BRIC economies
      • Sustainability and the `green' movement
      • Convenience
  • Corporate Analysis
    • The brand portfolio
      • (Table) Global brand comparisons, by revenue and brand portfolio (in billions of dollars)
      • Brand differentiation
      • Evolving the brand
      • Innovation-led
      • Mergers, acquisitions and ventures
      • Creating a `health halo': driving the health and wellness agenda
      • Sustainability and CSR
      • Building a global footprint
  • Brand Development Trends
    • Evolve to meet consumer demand globally
      • Create affordable luxuries
      • Build global mega brands
      • Provide multi-tiered brand value
      • Product quality
      • Health, nutrition and wellness
      • Taste
      • Convenience
      • Sustainability
      • Intangible value: Design & Appeal
  • Advertising & Promotion
    • The global advertising landscape
      • Multi-media communications strategies
      • Advertising backlash
  • Global Retailing Analysis
    • International retail trends
      • Growing power of supermarket retailers
        • (Table) Top 19 take-home private label ranges, Great Britain, 2007-2008, 52 weeks ending April 20, 2007/08 (in million £ and percent)
      • Implications for global brands
  • Company Profiles
    • Budweiser (Anheuser-Busch InBev)
      • Overview
      • International presence
      • Market Performance
        • (Table) U.S. Mass-Market Sales of Bud Light Domestic Beer/Ale, 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Budweiser Domestic Beer/Ale, 2003-2008 (in millions of dollars and percent)
      • Financial Performance
        • (Table) Anheuser-Busch - Financial analysis, 2003-2007 (in millions of U.S. dollars and percent)
      • Product development
        • (Table) Anheuser Busch - New Beverage Product Development by Category Product and SKU data, 1998-2008
      • Corporate Responsibility
      • Marketing Communications
    • Coca-Cola
      • Overview
      • International presence
      • Market performance
        • (Table) U.S. Mass-Market Sales of Classic Coca-Cola, 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Diet Coke, 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Coke Zero, 2006-2008 (in millions of dollars and percent)
        • (Table) The Coca-Cola Company - Financial analysis, 2004-2007 (in millions of dollars and percent)
      • The manufacturing (bottling) system
      • Innovation-led
      • Product development
        • (Table) The Coca-Cola Company - New Beverage Product Developments by Category Product and SKU data, 1998-2008
      • Corporate social responsibility
      • Marketing communications
    • Danone
      • Overview
      • International presence
      • Market performance
        • (Table) U.S. Mass-Market Sales of Dannon Activia Yoghurt (standard version only), 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Dannon Light n Fit Yoghurt, 2003-2008 (in millions of dollars and percent)
      • Financial performance
        • (Table) Danone - financial analysis: Net revenues and operating income, 2003-2007 (in Euros and percent)
        • (Table) Danone - financial analysis: Net revenues and operating income, 2006-2007 (excluding biscuits business) (in Euros and percent)
      • Research & development
        • (Table) Danone: New Beverage Product Developments by Category Product and SKU data, 1998-2008
      • Global new product developments
      • Corporate social responsibility
      • Marketing communications
    • HJ Heinz & Company
      • Overview
      • History
      • International presence
      • Market Performance
        • (Table) U.S. Mass-Market Sales of Heinz Ketchup, 2003-2008 (in millions of dollars and percent)
      • Financial Performance
        • (Table) Heinz - financial analysis: Net revenues and operating income, 2004-2008 (in millions of dollars and percent)
      • Innovation-led
      • Product development
        • (Table) Heinz - New Product Developments by Category Product and SKU data, 1998-2008
      • Corporate social responsibility
      • Marketing communications
    • Kellogg Company
      • Overview
      • International presence
      • Market performance
        • (Table) Leading Kellogg brands in the breakfast cereal category: Great Britain - Take Home/Retail: 2007-2008 (£ sales - 52 weeks ending April 20, 2007 and 2008)
        • (Table) Leading U.S. Kellogg brands: Mass-Market Sales Breakfast Cereals, 2006-2008 (percent value share)
        • (Table) U.S. Mass-Market Sales of Special K and Special K Red Berries, 2008 (in millions of dollars and percent)
      • Financial performance
        • (Table) Kellogg Company - Financial analysis, 2003-2007 (in millions of dollars and percent)
      • Innovation
      • Product development
        • (Table) Kellogg - New Product Development by Category Product and SKU data, 1998-2008
      • Corporate social responsibility
      • Marketing communications
    • Kraft profile
      • Overview
      • History
      • Three-year turnaround strategy (2006-2009)
      • International presence
      • Market performance
        • (Table) U.S. Mass-Market Sales of Kraft Philadelphia (brick, soft, whipped), 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Oscar Mayer (sliced luncheon meat), 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Nabisco Oreo Cookies, 2003-2008 (in millions of dollars and percent)
        • (Table) Kraft financial analysis: Net revenues and operating income, 2003-2007 (in millions of dollars and percent)
      • Product development
        • (Table) Kraft - New Product Developments by Category Product and SKU data, 1998-2007
      • Corporate social responsibility
      • Marketing communications
    • Nestlé
      • Overview
      • History
      • International presence
      • The creation of a global multifocal organisation
      • Market performance
        • (Table) U.S. Mass-Market Sales of Nescafé Tasters Choice Instant Coffee, 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Nescafé Clasico Instant Coffee, 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Friskies Fancy Feast Wet Cat Food, 2003-2008 (in millions of dollars and percent)
        • (Table) Nestlé financial analysis: Net revenues and operating income, 2003-2007 (CHF million and percent)
      • Innovation and renovation
      • Product developments
        • (Table) Nestlé - New Product Developments by Category Product and SKU data, 1998-2008
      • Corporate social responsibility
      • Marketing communications
    • Wm Wrigley Jr Company (Mars Inc)
      • Overview
      • International presence
      • Market performance
        • (Table) U.S. Mass-Market Sales of Wrigley's Extra Sugarless Gum, 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Wrigley's Eclipse Sugarless gum, 2003-2008 (in millions of dollars and percent)
        • (Table) U.S. Mass-Market Sales of Wrigley's Orbit Sugarless gum, 2003-2008 (in millions of dollars and percent)
      • Financial performance
        • (Table) Wrigley financial analysis: Net revenues and operating income, 2003-2007 (in millions of dollars and percent)
      • Retail expertise
      • Innovation-led
        • (Table) Wrigley - New Product Developments by Category Product and SKU data, 1998-2008
      • Product development
      • Marketing communications
  • Future Challenges
    • Highlights
      • Accelerating pace of change
      • Economic downturn to continue into 2009
      • Health concerns will play a more dominant role in strategy
      • Convenience
      • Creating stronger global entities
        • (Table) Forecast consumer expenditure data on food, beverages and tobacco, 2007-20012 (in billions of dollars and percent)
      • Sustainability and the CSR agenda
      • Responding to an empowered consumer
      • Retailer power will remain strong
 

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