Market Research Logo

Generational Market Research Bundle: Baby Boomers, Gen X and Gen Y

930 Pages Packaged Facts December 01, 2008 SKU: LA2093881

For years Packaged Facts has examined a wide range of consumer industries and produced several market research studies useful to companies interested in the demographics market.

To maximize market research dollars, we've assembled one PDF featuring three critical demographics & lifestyles research studies. Each study provides a comprehensive collection of information, insight, and unique analysis not offered in any other single source, including: forecasts, demographic attitudes, spending trends, social concerns, economic trends influencing consumer behavior, figures, tables, and much more.

Each report is created by Packaged Facts using our well-respected methodology of consolidating both primary and secondary research consisting of interviews with industry experts and data-gathering from a variety of relevant and highly credible sources.

The following demographic topics, representing 930 pages of information, are detailed in this bundle.

U.S. Baby Boomer Attitudes and Opportunities: At Home, At Work and On the Road

  • Demographics and Lifestyles. Segmentation by age bracket, marital status, ethnicity, gender, politics, education and employment income. Analysis of financial and cultural divide between leading edge Boomers (age 55-64) and younger cohort boomers (age 45-54), with emphasis on attitudes about Social Security and retirement.
  • Health and Anti-aging. From skin-plumping therapies to nutraceuticals, an exploration of current and developing technologies to combat the aging process. Parallel analysis of widespread health concerns and conditions that tend to contradict generalizations that Boomers are the healthiest generation ever.
  • Boomers at Home. Life stage, physical limitations, and career interests inform Boomers’ desire to “age in place.” Finances and family obligations, including boomerang children and elder care, suggest a shift to greater long-term practicality, but without sacrifice of style. Green construction and universal design gain appeal.
  • Boomers at Work. Most Boomers plan to work past traditional retirement age, not only because they need the money or the health insurance, but because they enjoy being challenged and engaged. Many will shift into part-time work or begin entirely new careers or entrepreneurial ventures. Few imagine that Social Security benefits will outlive them.
  • Boomers on the Road. Practicality, comfort, and eco-friendliness drive Boomer vehicle purchase, though style and luxury maintain a strong hold. Muscle cars and motorcycles tempt the young at heart. Customizable vacations slake thirst for experience, learning, adventure. Multigenerational and single-gender options expand.

Gen X in the U.S.

  • GenX Demographics, an introduction to the disconnect between stereotypes occasioned by the GenX moniker and the actual diversity of these post-baby boom individualists; ethnicity, gender, education; employment and entrepreneurship; income, geographical region, and individual and parental values are key to targeting the numerous subsegments within this relatively small population.
  • GenX Lifestyles, an examination of the interests, career goals, and relationships of people age 25-39; their tendency to stay single longer than previous generations; their integration of technology into business and personal pursuits; and how their tastes and preferences sometimes overlap with both baby boomers and GenY.
  • GenX Foods and Beverages, an analysis of how globalization, ethnic diversity, and visual style influence the food and beverage choices of the cohort; their expectations of fast, convenient, international foods; their delight in wines, new drinks, cool labels, and edgy design.
  • GenX Media and Technology, a review of the widespread impact of Internet and digital technologies on virtually every aspect of GenXers’ daily lives, from relationships and employment to shopping, travel, finances, and entertainment; attitudes about the convergence of text, voice, wireless, MP3, camera, cable, video, and other emerging applications.
  • GenX Travel and Transportation, a look at increasingly experience-oriented travel and vacations for individuals, couples, groups, and families; an examination of preferences regarding automobile purchase, including style, fuel economy, and other features.
  • GenX Home Buying and Personal Finance, a breakdown of traits and attitudes regarding home buying, design, and furnishing options GenXers consider as they weigh family, entertainment, and lifestyle requirements; an overview of the personal banking and financial habits of the cohort, as they begin to plan for the long term.

The Adults of Generation Y in the U.S.: Hitting the Demographic, Lifestyle and Marketing Mark

  • Demographics: Millennials are very ethnically and culturally diverse, with a multicultural outlook and a left-leaning political orientation. The younger cohort, age 18-24, account for 59% and Hispanics a powerful 22% of the adult Echo Boom.
  • Finances: Gen Y’s love-hate relationship with credit cards, education expenses and high APRs, combined with a desire for luxury products and a seeming inability to save money, means they tend to be cash-crunched.
  • Technology, Media and Marketing: Media saturated and digitally dependent for their sense of self, Millennials experience media, technology, socialization, advertising, community and personal consciousness as almost seamlessly integrated.
  • Eating In, Dining Out: With a developing preference for organic, functional and sustainably farmed produce, Gen Y adults embrace healthy, well-balanced meals as long as they come in snazzy recyclable containers, don’t require cooking and don’t interfere with snacking.
  • Wellness, Work and Leisure: Not so much about anti-aging and physical fitness, Gen Y wellness means that leisure and work should be personally fulfilling; that community and environmental health are a team effort, preferably supported by one’s employer; and that relationships are the key to personal well-being.

Show Full Description

Show Table of Contents

Generational Market Research Bundle: Baby Boomers, Gen X and Gen Y

Packaged Facts
December 01, 2008

Search inside this report

Pricing & Delivery

Online Download
Global Site License

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report