The Gay and Lesbian Market

This Packaged Facts report analyzes the U.S. gay and lesbian market, including bisexuals. It includes demographic profiles of the U.S. gay and lesbian population (estimated now to be 14 million) with breakouts for age, gender, race, family size, educational attainment, employment, economic status, and political and religious affiliation. It covers shopping patterns, brand loyalty, and spending preferences for such products as alcoholic beverages, clothing, personal care items, electronic equipment, credit cards, direct-mail merchandise, travel, and entertainment. The report includes an appendix of the names and addresses of gay and lesbian organizations, services, marketing and advertising agencies, and media contacts.