Food retailers continue to face challenging economic times as the Great Recession, albeit now officially over, has changed and accelerated changes in consumer behavior and the retail marketplace. Shopping patterns have shifted as consumers have re-evaluated the price-value equation, and the lines dividing retail channels continue to blur. Growing competition, emerging and merging retail formats, price wars, the burgeoning strength of private labels, retailers as arbiters of wellness and nutrition management, SKU rationalization (or not), and experiments with Internet marketing and digital technologies are just a few of the trends that promise to reshape food retailing in the near-term future. More than ever, retailers and marketers of consumer packaged goods need to keep a close watch on macro and micro trends alike, and adjust their merchandise assortments, pricing, and marketing strategies accordingly.
The Future of Food Retailing in the U.S. offers a comprehensive examination of the overriding trends in the market, highlighting opportunities and strategies retailers and CPG marketers can use to optimize their businesses during the coming years. The report provides detailed analysis of trends in the key retail channels through which foods and beverages are sold, including Grocery (major and independent supermarkets, natural food stores, ethnic supermarkets, traditional small grocery stores, and gourmet/specialty stores), Value (supercenters, mass merchandisers, warehouse clubs, dollar stores, and limited assortment stores), Convenience (convenience stores), and Alternative (drugstores, farmers’ markets, online grocery services, vending machines, and other alternative venues). In-store merchandising and food preparation trends, category sales trends, marketing trends, and media trends including use of new social media are also covered.