The U.S. Market for Frozen Meals, Appetizers and Snacks, Volume 2 in the Series
Packaged Facts
April 1, 2004 176 Pages - SKU: LA928715
There is an updated edition available for this report.
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Countries covered: United States
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Just a few years ago viewed as a sluggish behemoth, frozen foods have taken on new life as marketers offer consumers increasingly attractive frozen convenience foods with options that include skillet and oven meal kits, bowl meals, restaurant-quality pizza, hand-held entrees, and ethnic varieties of all the above. Yet, this market is also becoming increasingly competitive as old players reshuffle, new ones join the fray, and marketers of perishables develop attractive prepared food alternatives.
The U.S. Market for Frozen Meals, Appetizers and Snacksexamines four key categories of the frozen foods market: frozen entrees/dinners, frozen pizza, frozen breakfasts, and frozen appetizers/snacks.
Using a new data-intensive, compact format, The U.S. Market for Frozen Meals, Appetizers and Snacks presents a pithy analysis of the market factors that continue to shape the market, including consumer trends, mergers and acquisitions, and new product developments. It also provides up-to-date competitive profiles of leading industry players (both marketers and retailers), plus a cutting-edge discussion of action points companies can utilize to benefit from the trends driving this market.
The U.S. Market for Convenience Food and Packaging, Volumes 1-3
The U.S. Market for Frozen Meals, Appetizers and Snacksis the second of a three-part series on the convenience foods market, which also covers Ready Meals and Side Dishes (Volume 1, March 2004) and Packaging and Serving Size Trends (Volume 2, May 2004). An Executive Overview of all three volumes will be available to purchasers of the three-volume set upon publication of the final volume, providing a cross-comparison of opportunities and competition in these inter-related sectors of the convenience foods market.
Report Methodology
The information in The U.S. Market for Frozen Meals, Appetizers and Snacks is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the convenience food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.
This report looks at every segment of the convenience food market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and attitudes and their current and projected impact on sales of frozen convenience foods. It provides up-to-date competitive profiles of marketers of these foods - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the convenience food industry.
What You’ll Get in this Report
Using a new data-intensive, compact format, The U.S. Market for Frozen Meals, Appetizers and Snacks presents an incisive analysis of the market factors that continue to shape the market, including consumer trends, mergers and acquisitions, and new product developments. The three volumes also provide up-to-date competitive profiles of leading industry players, both marketers and retailers. New to the report is a cutting-edge discussion of action points companies can use to benefit from the trends driving this market.
Each volume in this series addresses the following segments:
- The Market (including market size and composition, and projected market growth)
- The Marketers (including share of market, where available)
- Competitive Profiles of major marketers
- Retail Strategies (including retail private label)
- The Consumer (an analysis of current Simmons Market Research Bureau data profiling consumer demographics)
- Trends and Opportunities
You’ll also benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.
How You Will Benefit from this Report
If your company is already competing in the frozen foods market, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for frozen meals, appetizers and snacks, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for frozen products based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for frozen meals, appetizers and snacks.
- Research and development professionals stay on top of competitor initiatives and explore demand for frozen meals, snacks and appetizers.
- Advertising agencies working with clients in food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
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Chapter 1: Executive Summary
- Scope and Methodology
- Scope of Report
- Five Categories
- Report Methodology
- Retail Sales Increase to $13.4 Billion in 2003
- Table 1-1: U.S. Retail Sales of Frozen Meals and Appetizers/Snacks 1999-2008 (in millions of dollars)
- Frozen Dinners/Entrees Account for Half of Total Sales
- Retail Channels
- Figure 1-1: Share of Frozen Meals and Appetizers/Snacks by Retail Channel, 2003 (percent)
- Market Drivers
- Major Marketers and Brands
- Marketer and Brand Shares
- The Competitive Situation
- Advertising Expenditures Top $262 Million
- Retail Trends
- Overview of Consumer Purchasing
Chapter 2: The Market
- Market Size and Growth
- Market Definition: Frozen Meals and Appetizers/Snacks
- Five Product Categories
- Multi-Component Meals
- Most Foods Meant to Be Served Hot
- Methodology for Packaged Facts’ Estimates
- Retail Sales Increase to $13.4 Billion in 2003
- Table 2-1: U.S. Retail Sales of Frozen Meals and Appetizers/Snacks, 1999-2003 (in millions of dollars)
- Frozen Dinners/Entrees Sales Approach $6.7 Billion
- Table 2-2: U.S. Retail Sales of Frozen Dinners/Entrees Category, 1999-2003 (in millions of dollars)
- Frozen Pizza Sales Rise to Nearly $3.7 Billion
- Table 2-3: U.S. Retail Sales of Frozen Pizza Category, 1999-2003 (in millions of dollars)
- Figure 2-1: U.S. Retail Sales of Frozen Meals and Appetizers/Snacks, 1999-2003 (in millions of dollars)
- Frozen Hand-Held Entrees Advance to $1.5 Billion
- Table 2-4: U.S. Retail Sales of Frozen Hand-Held Entrees Category, 1999-2003 (in millions of dollars)
- Fast-Growing Frozen Appetizers/Snacks Reach $1.0 Billion
- Table 2-5: U.S. Retail Sales of Frozen Appetizers/Snacks Category, 1999-2003 (in millions of dollars)
- Frozen Breakfast Meals the Smallest Category at $575 Million
- Table 2-6: U.S. Retail Sales of Frozen Breakfast Meals Category, 1999-2003 (in millions of dollars)
- Market Composition
- Retail Sales by Product Category
- Figure 2-2: Share of Frozen Meals and Appetizers/Snacks by Category, 2003 vs. 1999 (percent)
- Supermarkets the Dominant Retail Outlet with 79% of Sales
- Figure 2-3: Share of Frozen Meals and Appetizers/Snacks by Retail Channel, 2003 (percent)
- Winter Favors Sales of Frozen Meals and Appetizers/Snacks
- Market Forecasts
- Market Dynamics
- Demographics Suggest Mixed Growth Pattern
- Table 2-7: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
- Kids and Teenagers a Driving Force
- Ethnic Foods Spur Sales
- Criteria for Convenience
- Convenience Means Even Faster
- New Products and Technological Advances Feed Growth
- Aggressive Marketing
- The Low-Carb Craze
- Competition from Fast-Food Industry
- Competition Within the Store
- Line Between Meals and Snacks Blurring
- Expanded Distribution Channels Drive Hand-Held Entrees and Appetizers/Snacks
- Surveys Focus on Customer Dissatisfaction
- Crunch for Freezer Space
- Impact of the California Grocery Strike
- Frozen Dinners/Entrees Require Constant Tweaking
- Frozen Pizza Ups and Downs
- Frozen Hand-Held Entrees Still a Rising Star
- Frozen Appetizers/Snacks Hold Dual Appeal
- Frozen Breakfast Meals on the Ups?
- Figure 2-4: Projected U.S. Retail Sales of Frozen Meals and Appetizers/Snacks, 2003-2008 (in millions of dollars)
- Projected Market Growth
- Retail Sales Will Surpass $16.6 Billion by 2008
- Table 2-8: Projected U.S. Retail Sales of Frozen Meals and Appetizers/Snacks, 2003-2008 (in millions of dollars)
- Frozen Dinners/Entrees to Reach $8.0 Billion
- Table 2-9: Projected U.S. Retail Sales of Frozen Dinners/Entrees Category, 2003-2008 (in millions of dollars)
- Frozen Pizza Will Struggle to $4.3 Billion
- Table 2-10: Projected U.S. Retail Sales of Frozen Pizza Category, 2003-2008 (in millions of dollars)
- Frozen Hand-Held Entrees to Top $2.2 Billion
- Table 2-11: Projected U.S. Retail Sales of Frozen Hand-Held Entrees Category, 2003-2008 (in millions of dollars)
- Frozen Appetizers/Snacks to Grow 42%
- Table 2-12: Projected U.S. Retail Sales of Frozen Appetizers/Snacks Category, 2003-2008 (in millions of dollars)
- Frozen Breakfast Meals Will Advance to $733 Million
- Table 2-13: Projected U.S. Retail Sales of Frozen Breakfast Meals Category, 2003-2008 (in millions of dollars)
Chapter 3: The Competitive Situation
- Marketers and Brands
- Over 300 Marketers
- Market Leaders
- Significant Minor Marketers
- Marketers of Mexican-Style Specialties
- Marketers of Asian and Other International Specialties
- Natural and Vegetarian Marketers
- Some Items Retailed in Both Frozen and Refrigerated Formats
- Mergers, Acquisitions, and Divestures
- Table 3-1: Selected U.S. Marketers of Frozen Meals and Appetizers/Snacks
- Marketer and Brand Shares
- Methodology
- Nestlé, ConAgra, Kraft Control 50% of $10.4 Billion Frozen Meals and Appetizers/Snacks Market
- Nestlé, ConAgra Also Lead Frozen Dinners/Entrees Category
- Kraft is King of Frozen Pizza Category
- Nestlé Owns 49% of Hand-Held Entrees Category
- Heinz Takes First Place in Frozen Appetizers/Snacks Category
- Swanson Leads Frozen Breakfast Meals Category
- Table 3-2: Top Marketers of Frozen Meals and Appetizers/Snacks by IRI-Tracked Sales and Shares, 2003 (dollars and percent)
- Table 3-3: Top Marketers of Frozen Dinners/Entrees by IRI-Tracked Sales and Shares, 2003 (dollars and percent)
- Table 3-4: Top Marketers of Frozen Pizza by IRI-Tracked Sales and Shares, 2003 (dollars and percent)
- Table 3-5: Top Marketers of Frozen Hand-Held Entrees (Non-Breakfast) by IRI-Tracked Sales and Shares, 2003 (dollars and percent)
- Table 3-6: Top Marketers of Frozen Appetizers/Snacks by IRI-Tracked Sales and Shares, 2003 (dollars and percent)
- Table 3-7: Top Marketers of Frozen Breakfast Meals by IRI-Tracked Sales and Shares, 2003 (dollars and percent)
- Competitive Overview
- Old Players Reshuffle; New Ones Emerge
- Some Marketers Focus on Non-Supermarket Channels
- Regional Marketers Serve Regional Tastes
- Private-Label Penetration Small
- Marketing Trends
- Premium vs. Value Positioning
- Restaurant Spin-Offs
- Reformulating Healthy Foods
- “Supersize Me!”
- Package Sizes for Different Family Sizes, Eating Occasions, and Retail Channels
- Pizza Multi-Packs
- Homestyle Foods Target Families
- Sophisticated Flavors Target Female Consumers
- New Product Trends
- Mainstreaming Ethnic Flavors
- Product Trends by Category
- Trends in Frozen Dinners/Entrees
- Frozen Salads
- Low-Carb Lines
- A World of Flavors
- Homestyle and Hearty Meals
- Meals for the Family…
- And for Kids…
- Meal Kits
- Bowl Meals
- All-Natural Foods
- Trends in Frozen Pizza
- Thin-Crust Pizza
- Rising-Crust Pizza Moves into More Lines
- Deep-Dish Pizza
- Dietetic Pizzas
- New Flavor Combinations and Limited Editions
- California Pizza Kitchen Gets Bigger
- Trends in Frozen Hand-Held Entrees
- Brand Extensions Boost Sales of Stuffed Hand-Held Items
- Corn Dogs and Go-Stix
- Mexican Foods
- Trends in Frozen Appetizers/Snacks
- Mexican Snacks…
- …And Asian Appetizers/Snacks
- Rich-Seapak Debuts Farm Rich Mega Nachos and Pizzatas
- Upscale Hors d’Oeuvres
- Trends in Frozen Breakfast Meals
- Advertising and Promotion Trends
- Marketers Spend More Than $262 Million on Advertising
- Nestlé, ConAgra, Kraft Lead Advertisers
- Advertising Positioning
- Consumer Promotions
- Retail and Internet Trends
- Focus on Supermarkets
- Focus on Mass Merchandisers and Drugstores
- Focus on Warehouse Clubs
- Focus on Convenience Stores
- Focus on Natural Food Stores
- Focus on Vending Machines
- Focus on the Web: E-Commerce
Chapter 4: Competitive Profiles
- Competitive Profile: ConAgra Foods, Inc.
- Corporate Background
- No. 2 in Frozen Meals and Appetizers/Snacks
- Banquet a Family-Oriented Mainstay
- ConAgra Recasts Healthy Choice… Again
- Life Choice Carb-Conscious Meals
- Marie Callender’s Home-Style, Premium Line
- Kid Cuisine Offers Winning Combinations
- ConAgra’s Mexican Food Lines
- ConAgra Misses Out on Frozen Pizza Business
- Competitive Profile: H.J. Heinz Co.
- Corporate Background
- Goodbye Weight Watchers, Hello Smart Ones
- Boston Market Thrives
- Ethnic Gourmet Foods
- The Leader of the Snacks
- Sales of Tween-Targeted Bagel Bites and Hot Bites Plunge
- T.G.I. Friday’s, Poppers Target Adults
- Competitive Profile: Kraft Foods, Inc.
- Corporate Background
- On Top in Frozen Pizza
- Premium DiGiorno Is America’s Leading Frozen Pizza
- Tombstone Launches Many “Firsts”
- Jack’s a Value-Priced Brand
- California Pizza Kitchen
- Competitive Profile: Nestlé USA, Inc.
- Corporate Background
- No. 1 in Frozen Meals and Appetizers/Snacks
- Stouffer’s and Stouffer’s Lean Cuisine
- Competitive Strategy
- Nestlé Acquires Chef America
- Competitive Profile: Pinnacle Foods Corp.
- Corporate Background
- Pinnacle Merges with Aurora Foods
- Pinnacle Revitalizes Swanson Brand
- Celeste Pizza Shines Regionally
- Chef’s Choice
- Competitive Profile: Sara Lee Corp.
- Corporate Background
- Sara Lee Dominates the Corn Dogs Business
- Jimmy Dean and Rudy’s Farm Gear Up for More Breakfasts
- Competitive Profile: The Schwan Food Company
- Corporate Background
- No. 2 in Frozen Pizza—and Falling Further Behind
- Red Baron the Nation’s Second-Largest Pizza Brand
- Schwan Repositions Freschetta
- Tony’s Pizza the Weakest Link
- Pagoda Pan-Asian Foods
Chapter 5: The Consumer
- Demographics
- Note on Simmons Survey Data and Tables
- Product Usage Rates
- Purchasing Patterns
- Age Patterns
- African-Americans Prime Purchasers; Marketers Missing Out on Hispanics
- Geographic Distribution and Local Eating Habits Affect Preferences
- Socioeconomic Levels Vary by Product and Brand
- Larger Households More Likely to Use Frozen Pizza, Singles/Divorced Frozen Dinners and Entrees
- Table 5-1: Adult Purchasers of Frozen Meals and Appetizers/Snacks, Fall 2003 (% of U.S. households)
- Table 5-2a: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Age Bracket of Purchaser, Fall 2003 (U.S. adults)
- Table 5-2b: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Age Bracket of Purchaser, Fall 2003 (U.S. adults)
- Table 5-3: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Ethnic Group, 2002 (U.S. adults)
- Table 5-4: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Region, Fall 2003 (U.S. adults)
- Table 5-5: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Educational Attainment, Fall 2003 (U.S. adults)
- Table 5-6: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Employment Status, Fall 2003 (U.S. adults)
- Table 5-7a: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Household Income Bracket, Fall 2003 (U.S. adults)
- Table 5-7b: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Household Income Bracket, Fall 2003 (U.S. adults)
- Table 5-8: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Marital Status, Fall 2003 (U.S. adults)
- Table 5-9: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Household Size, Fall 2003 (U.S. adults)
- Table 5-10: Purchasing Indices for Frozen Meals and Appetizers/Snacks: By Presence of Children by Age, Fall 2003 (U.S. adults)
Chapter 6: Looking Ahead
- Trends and Opportunities
- Reaching the Untapped Hispanic Market
- Convenience + Health
- Combating Obesity
- Frozen Pizza Aims for Bigger Slice of Pie
Appendix: Addresses of Selected Marketers
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