Financial Services Market Research Bundle: Mobile and Alternative Payments in the U.S., 3rd Edition & Mobile and Alternative Payments in Canada

This Financial Services Market Research Bundle consists of the following reports:


Mobile and Alternative Payments in the U.S., 3rd Edition

The mobile payments industry stands at the epicenter of tremendous innovation and change, with market participants introducing a slew of emerging payments solutions—from Square to Google Wallet to Popmoney to Serve to V.me. Thanks to the widespread adoption of smartphones, the consumer audience now has the means to use them; however, they still may not be accustomed to or even well informed about the new topography of the payment landscape.

The industry also serves as a nexus connecting the often competing interests of wireless carriers, phone manufacturers, payments networks, merchant acquirers, card associations, point-of-sale technology providers, nonbanking payment solution providers, banks, and retailers. At stake is the transformation of the consumer wallet—and the control traditional payment players have historically had over it—as well as the possibility of new revenue streams generated by data analytics, advertising, and other value-added products and services, above and beyond merchant payment fee revenue.

Even with mobile payments still in its nascent stage, Packaged Facts expects U.S. remote and point-of-sale mobile payments volume to grow by 275% in 2013, a testament to the impact of current product rollouts and consumer uptake already underway.

Mobile and Alternative Payments in the U.S. provides industry participants with the wealth of analysis and guidance they need to stay abreast of this quickly evolving market. Report coverage includes market sizing and forecast for U.S. mobile payments, as well as a comprehensive evaluation of competitor dynamics:

• Mobile payments strategies employed by the leading U.S. card associations, including American Express’ prepaid card innovation and Serve digital platform innovation, Discover Financial Services’ alternative payments strategy and PayPal and Google Wallet relationships, MasterCard PayPass and PayPass Wallet Services, and Visa V.me
• Mobile payment solutions developed by Digital Leaders, including online commerce behemoths Amazon, Apple, Google, Facebook, Groupon and PayPal; innovative offline commerce players LevelUp and Square; the Isis Mobile Commerce Network; and retailer mobile payment strategies
• Macro trends shaping the mobile payments landscape, including eCommerce growth, NFC payment growth. bill payment trends, P2P growth and associated metrics, and mobile payment fraud and security issues

In addition, Proprietary Packaged Facts consumer survey data and Experian Simmons syndicated consumer surveys provided the basis for a detailed analysis of the consumer context:

• Mobile phone and smartphone ownership trends, app usage, and tablet ownership
• Mobile phone usage trends pertinent to mobile payments, including mobile phone usage trending over time and related demographic analysis
• Mobile payment methods (i.e. P2P, bill payment, etc.) and payment funding choices by demographic
• Mobile payers’ current and intended use of mobile payment, deposit and communication methods, broken out by smartphone users, non-smartphone users, mobile bankers, and mobile payers
• Recent and intended use of mobile phone financial, promotional & shopping tools
• Mobile phone and smart phone feature usage; smartphone share of mobile phone ownership by demographic; and voice, data and text plan penetration

A companion report, Mobile and Alternative Payments in Canada, is also available from Packaged Facts.


Mobile and Alternative Payments in Canada

Mobile payments are gaining a foothold in Canada: Of an estimated 22 million Canadian adult mobile phone users, some 17% have made a mobile payment in past 12 months, according to Packaged Facts’ survey results. But in this very nascent-stage market, the issue comes down to the method of payment. Despite Canada’s solid contactless point-of-sale base, we see significant challenges for NFC-based mobile payments. However, mobile P2P has already taken hold, and we expect mobile P2P to continue to lead Canadian mobile payments growth, thanks in large part to PayPal and Zoompass, already popular P2P methods straddling online and mobile payments. While QR code awareness is low, our consumer survey results suggest that mobile payers are twice as likely to use a barcode scanning apps during the next 12 months than during the last 12 months. And with Starbucks’ Canadian rollout of its barcode scan-based mobile payment application, usage—and interest—could rise.

Packaged Facts expects Canadian E-Wallet and electronic P2P payments to grow at a compound annual growth rate of 62% during 2012-2015, on the heels of recent and expected mobile payments launches and subsequent consumer uptake.

Mobile and Alternative Payments in Canada provides industry participants with the wealth of analysis and guidance they need to stay abreast of this quickly evolving market. Report coverage includes market sizing and forecast for Canadian mobile payments, as well as a comprehensive evaluation of competitor dynamics:

• Canadian contactless and mobile payment strategies employed by American Express, Interac, MasterCard and Visa.
• Mobile payments strategies employed by non-banks: carrier-based payment strategies, led by Rogers Communications and Zoompass; alternative payments & emerging wallet payment strategies, led by Google, PayPal and Square; direct carrier billing, provided by Bango and Text2pay; and emerging mobile payment acceptance options, led by NetSecure Technologies and Payfirma.
• Mobile banking and mobile payment solutions of Canada’s Big 5 banks (Bank of Montreal, Canadian Imperial Bank of Commerce Royal Bank of Canada, Scotiabank and Toronto-Dominion Bank)
• Merchant perspective on Canadian mobile payments and analysis of the diverging mobile payment paths taken by Canadian QSR playersTim Hortons and Starbucks.
• Macro trends shaping the Canadian mobile payments landscape, including internet and mobile phone use trends; eCommerce and online merchant adoption trends; Payment method trends; mobile banking and payments usage versus future interest; and security and fraud.

In addition, Proprietary Packaged Facts consumer survey data provide the basis for a detailed analysis of the consumer context:

• Mobile phone and smartphone ownership trends, feature usage, app usage, and tablet ownership
• Mobile payment methods (i.e. P2P, bill payment, etc.) and payment funding choices by demographic
• Mobile payers’ current and intended use of mobile payment, deposit and communication methods, broken out by smartphone users, non-smartphone users, mobile bankers, and mobile payers
• Mobile banking by demographic group; feature usage uptake among mobile bankers and mobile smartphone bankers.
• Current and intended use of mobile phone financial, promotional & shopping tools

A companion report, Mobile and Alternative Payments in the U.S., is also available from Packaged Facts.