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The U.S. Market for Feminine Hygiene Products

231 Pages Packaged Facts August 01, 2001 SKU: LA376083
Attention: There is an updated edition available for this report.

This all-new Packaged Facts report on the feminine hygiene market, whose U.S. sales alone currently exceed $2 billion, analyzes sales and growth potential for feminine protection and intimate hygiene categories, focusing on the increasing diversity of the products marketed. The report examines in detail the trends affecting market size and growth, offering historical sales data and projections through 2005. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data, marketing and new product trends, advertising, and distribution and retail trends. Also included are detailed consumer demographic profiles based on Simmons Market Research Bureau data, as well as more than 10 competitive analyses of major U.S. players, including Proctor & Gamble Co., Kimberly-Clark Corp., and Johnson & Johnson.

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